LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Sc. DEGREE EXAMINATION – VISUAL COMM.
THIRD SEMESTER – NOVEMBER 2012
VC 3506/VC 2501 – MEDIA CULTURE AND SOCIETY
Date : 05/11/2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART –A
Give brief answers to ALL the following questions: [10 x 2 =20]
- Socialization
- Persuasion
- Media Saturation
- Opinion Leaders
- Media Convergence
- Global Village
- Catharsis
- Visual literacy
- Privatization
- Alternative Media
PART-B
Write short notes on ANY FIVE of the following questions: [5 x 8 = 40]
- ‘Medium is the Message’ –Explain.
- Explain the characteristics of Culture.
- ‘Media is a Social Institution’ –Elaborate.
- Modern media encourages ‘ Industrialization of the mind’ –Explain.
- What are the functions of Mass Media? Examine Indian media’s role in discharging its responsibilities to the Society.
- Define Society and explain why different kinds of groups are formed with various functions.
- Write a note on Media rhetoric.
PART-C
Write essays on ANY TWO of the following: (2 X 20 = 40)
- What is the impact of Media texts produced by Western channels in Third world countries?
- Discuss the important Determinants within which Media texts are produced and indicate some of the power bases.
- Discuss the significance of Participatory Communication in the contemporary world.
- Elaborate the views of Len Masterman on ‘Why Study Media’.
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