LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION

FIFTH SEMESTER – NOVEMBER 2012

BU 5503 – BUSINESS POLICY & STRATEGY

 

 

 

Date : 03/11/2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION-A

Answer all of the following questions:                                                     (10×2 = 20 Marks)

 

1. Define business strategy with an example.
2. What is a contingency plan?
3. Identify the elements of strategic decision.
4. What is vertical integration?
5. Write a Mission statement for an educational institution.
6. What is a strategic gap?
7. What do you understand by marketing approach to strategic decision?
8. Write a short note on strategic gap analysis.
9. What are the four basic types of strategic control?

10.State the main objective of a good promotional policy.

 

SECTION-B

Answer any five of the following questions:                                             (5×8 = 40 Marks)

 

11. Explain the role of a strategist.
12. Explain the major policy issues concerning an organization.
13. Discuss the Mechanism of policy making.
14. What are the four grand strategic alternatives of an organization?
15. Explain the relationship of pricing policy to cost.
16. Identify the dimensions of objectives.
17. Explain the steps in the process of strategic decision making.
18. Discuss the significance of evaluation techniques for strategic control.

SECTION-C

Answer any two of the following questions:                                                  (2×20 = 40 Marks)

 

19. Explain the application of strategic management concept through case study method.
20. Briefly explain the internal and external environmental scanning in an organization.
21. Classify the Various types of Business Policy.

 

 

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