B.Com Marketing Management Question Paper 2012

Loyola College B.Com April 2012 Marketing Management Question Paper PDF Download

by

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

FIFTH SEMESTER – APRIL 2012

CO 5503 – MARKETING MANAGEMENT

 

 

 

Date : 03-05-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Answer ALL Questions:                                                                                       (10 x 2 = 20 Marks)

 

  1. Define Marketing.
  2. Explain production concept.
  3. What are rational and emotional motives?
  4. What is product positioning?
  5. Mention any two uses of packaging.
  6. What are industrial good?
  7. What is skimming pricing?
  8. What is optimum inventory in product distribution?
  9. Define advertisement.
  10. What is sales promotion?

PART – B

Answer any FIVE Questions:                                                                         ( 5 x 8  = 40 Marks )

 

  1. Discuss the concept of Marketing Mix.
  2. Explain the characteristics of the stages in product life cycle.
  3. Discuss the factors that influence pricing.
  4. Explain the different methods of fixing an advertisement budget.
  5. Distinguish between advertisement and sales promotion
  6. What are the different methods of sales promotion?
  7. Comment on the evolution of the Marketing concept.
  8. Discuss some initiatives on Corporate Social Responsibility by Indian companies

 

PART – C

Answer any TWO Questions:                                                                        (2 x 20 = 40 Marks)

 

  1. What are the various methods of market segmentation?
  2. Describe the methods of pricing.
  3. What are the pros and cons of various medias used in advertisements?

Go To Main page

Loyola College B.Com Nov 2012 Marketing Management Question Paper PDF Download

by

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

FIFTH SEMESTER – NOVEMBER 2012

CO 5503 – MARKETING MANAGEMENT

 

 

 

Date : 08/11/2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Answer ALL questions:                                                                                  (10 x 2 = 20 marks)

 

  1. Define Marketing.
  2. What is ‘Consumer Market’?
  3. What is ‘Adoption Process’?
  4. What do you understand by Product Mix?
  5. What is ‘Odd Pricing’?
  6. What is ‘Franchising’?
  7. Write a short note on ‘Marketing Communication’.
  8. Distinguish between ‘advertising’ and ‘salesmanship’.
  9. What is ‘Competitor Analysis’?
  10. What is “Socially responsible marketing”?

PART –B

 

Answer any FIVE questions:                                                                          (5 x 8 = 40 marks)

 

  1. Write a note on global Market Environment.
  2. Explain the four elements of marketing mix.
  3. What are the features of product Life Cycle?
  4. Explain the role of packaging as a silent salesman.
  5. What are the objectives of pricing?
  6. Explain the services rendered by the retailers.
  7. State briefly the functions of marketing management.
  8. What qualities should be possessed by a good advertisement copy?

PART – C

 

Answer any TWO questions:                                                                        (2 x 20 = 40 marks)

 

  1. Explain the steps involved in developing an effective communication campaign.
  2. What are the factors to be considered for pricing the product? Describe using examples.
  3. Describe the various types of Market Segmentation.

Go To Main page

© Copyright Entrance India - Engineering and Medical Entrance Exams in India | Website Maintained by Firewall Firm - IT Monteur