LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2011

CO 3103/3100 – PRINCIPLES OF MARKETING

 

 

Date : 18-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART   –   A

 

Answer all the questions :                                                                                                   (10×2= 20 )

 

1. What is Marketing ?
2. Who are Hawkers ?
3. Mention  any two qualities of a good ad copy .
4. Mention any  two features of a product.
5. Explain any two kinds of advertising media.
6. Identify any two functions of Marketing.
7. Explain the term overmarketing .
8. What is skimming pricing?
9. What is meant by balanced approach?
10. Who are retailers ?

 

PART  –  B

 

Answer any five of the following :                                                                                          (5×8= 40 )

 

1. What are  the external factors affecting pricing decisions ?
2. Classify goods and explain them.
3. Differentiate  advertising and salesmanship.
4. Enumerate the characteristics of a departmental store.
5. Explain the demographic bases of segmenting  consumer groups.
6. Marketing precedes  and succeeds production – Explain.
7. Describe the kinds of agent middlemen.
8. Discuss the elements of a marketing mix.

 

PART  – C

 

Answer any two of the following  :                                                                                     (2×20= 40)

 

1. Explain any ten kinds of sales promotional  tools.
2. Explain the management strategies followed in each stage of the product life cycle.
3. What are the qualities of a good sales person ? Explain them.

 

 

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – ECONOMICS & ENGLISH

FOURTH SEMESTER – APRIL 2011

CO 4204 – PRINCIPLES OF MARKETING

 

 

Date : 05-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

 

ANSWER ALL THE QUESTIONS:                                                                         (10X2=20)

 

1. What are the tools of promotion mix?
2. Mention 2 qualities of a good ad copy.
3. What is penetration pricing?
4. Mention the demographic bases for segmenting consumer markets.
5. Enlist 2 objectives of pricing.
6. Enumerate 2 characteristics of a chain store.
7. Mention any 2 functions of marketing.
8. What are specialty goods?
9. What is automatic vending?
10. Briefly explain the balanced approach.

 

PART B

 

ASWER ANY FIVE QUESTIONS:                                                                           (5X8=40)

 

11. Explain any 8 kinds of pricing.
12. Enumerate and explain any 8 kinds of sales promotional tools.
13. Enlist and explain the different kinds of agents.
14. Marketing precedes and succeeds production. Explain.
15. Explain any 8 kinds of markets.
16. Explain the behavioral bases for segmenting consumer markets.
17. Explain the qualities of a good ad copy.
18. Explain the features of a product.

 

PART C

 

ANSWER ANY TWO QUESTIONS:                                                                            (2X20=40)

 

19. Explain the stages of a new product development.
20. What are the types of retailers? Explain them.
21. Explain the internal and external factors affecting pricing decisions.

 

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