LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2012

CO 6603 – RETAIL MARKETING

 

 

 

Date : 23-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART- A

ANSWER ALL THE QUESTIONS:                                                                     (10×2=20 marks)

 

1. Define retailing.
2. What is non-store retailing?
3. What is Merchandise Management?
4. Bring out the significance of everyday low pricing.
5.  Explain brand loyalty.
6. List any three characteristics of service quality.
7. What is visual merchandising?
8. Identify the three retail zones in a given market area.
9. What is a shopping mall?
10. List out the advantages of store layout.

 

PART-B

ANSWER ANY FIVE QUESTIONS:                                                                     (5×8=40 marks)

 

1. What are the different types of site selection available to a retailer?
2. List the critical factors affecting retail price.
3.  Explain the skills and profile of a merchandiser.
4. What are the problems of organized retailing in India?
5. Explain the growing importance of retailing in Indian Markets.
6. Explain the term “Service- Product concept”.
7.  Discuss the essentials of good retail branding.
8. Explain the different pricing policies.

               PART-C

ANSWER ANY TWO QUESTIONS:                                                                   (2×20=40 marks)

 

1.  Explain in detail the different types of retailers.
2. Discuss the three main spatial patterns which describe the retail location.
3. Highlight the characteristics of retail organizations offering good service quality?

 

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