LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – APRIL 2012

VC 5516/VC 5512 – COMMUNICATION THEORIES

 

 

 

Date : 27-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Give brief answers to ALL the following questions in 50 words each:                 (10 X 2 = 20)

1. Agenda Setting
2. Wilbur Schramm
3. Communication
4. Media Convergence
5. Culture
6. Mass Society
7. Hegemony
8. Postmodernism
9. Dominant Ideology
10. Media effects

PART – B

Write short notes on ANY FIVE of the following questions in about 200 words each:

 (5 X 8 = 40)

11. Write a note on diffusion models.
12. “The message conveyed by the media is invariably mediated by the opinion leaders of different groups”. Analyse the statement with the help of a communication theory.
13. Discuss the concept of media gratification approach.
14. What are the social functions of media?
15. Discuss the impact of communication technology on society.
16. Write a short note on dominant paradigm.
17. Explain popular culture with two Indian examples.
18. Write short note on all powerful media theory.

 

PART – C

Write essays on ANY TWO of the following in about 500 words each:                 (2 X 20 = 40)

19. Discuss in detail the Transmission Model, Expressive Model, Publicity Model and Reception Model of Communication.
20. Discuss the Normative Theories of media.
21. Explain the current theories about new media.
22. Elucidate in detail various media determinants.

 

 

Go To Main page

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – NOVEMBER 2012

VC 5516/VC 5512 – COMMUNICATION THEORIES

 

 

 

Date : 03/11/2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Give brief answers to ALL the following questions in 50 words each:                            10×2=20

1. Elites
2. Mass Society
3. Communication Science
4. Gender
5. Popular culture
6. SMCR model
7. Homogenisation of culture
8. Oligopoly
9. Concentration of media ownership
10. Media determinants

PART – B

Answer any FIVE of the following questions in 200 words each:                                                5×8=40

11. How do you relate ‘Mass’ with ‘Culture’? Write on the expression Mass Culture.
12. 12. Explain how the theory of Gate keeping works in media organizations with special reference to dailies
13. Critically evaluate the contents of television advertisements and how they cultivate and shape perception of children.
14. 14. Discuss the impact of communication technologies on our society.
15. Explain the relevance of agenda setting theory.

16.’Media censorship is necessary to protect the public’. Do you totally agree with this statement?  Why?

17. Write briefly about the pyramid of communication.

PART – C

Answer any TWO of the following questions in 500 words each:                                    2X20=40

18. Elaborate on structural and behavioural analysis of media.
19. Why is improving the quality of content of media necessary? Explain.
20. Do media influence learning? Substantiate your argument citing theories of media effects.
21. Elaborate on the gender stereotyping in television programmes.

 

Go To Main Page