VC 5518/VC 5510/VC 5500 – DEVELOPMENT COMMUNICATION

Date : 25-04-2012 Dept. No. Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Answer ALL the questions in about 50 words each: (10×2=20 marks)

PART – B

Answer any FIVE questions in 200 words each: (5 x 8 = 40 marks)

Distinguish between development communication and communication for development.
Do you agree that ‘empowerment through silver screen’ is possible? Substantiate your argument with examples.
Explain the criticisms against the diffusion of innovation approach?
Explain how the new media can bring about social change.
Explain social advertising. Do you agree that it helps the rural population to a larger extent?
Brief about the various problems involved in social advertising.
Design a campaign for eradication of child labour.

PART – C

Answer any TWO of the following in 400 words each: (2 x 20 = 40 marks)

Write your opinion about the obstacles the third world countries face in the process of development.
Radio is considered as a tool for national development. Explain with suitable examples.
The process of national development is linked with communication development in India-Elucidate.
Elaborate on the taxonomy of social ads.
Discuss the role of NGOs in the empowerment of women and children.
Elaborate on campaign strategies.

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – NOVEMBER 2012

VC 5518/VC 5510/5500 – DEVELOPMENT COMMUNICATION

Date : 01/11/2012 Dept. No. Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Give brief answers to ALL the following questions in 50 words each: (10 X 2 = 20)

PART – B

Write short notes on ANY FIVE of the following questions in about 200 words each:

(5 X 8 = 40)

Write a note on industrialization with popular contemporary examples.
Compare and contrast communication for development and development communication.
Afro-American minister and human rights activist Malcolm X said, “Media is the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses.” Do you agree with his statement? Explain your position.
Discuss the role of ICT and social media in the process of development with recent examples.
Write short notes on the alternate paths to development.
Explain the role of development communication in developing a country like India.
What is your opinion about Loyola FM @ 8MHz in serving the community? Substantiate your views with a SWOT analysis.

PART – C

Write essay on ANY TWO of the following in about 400 words each: (2 X 20 = 40)

Conceptualize and design a social campaign for Loyola College students. The objective of the campaign is to tell the negative effects of rash driving. Also, discuss your selection of media for the campaign.
Elucidate the participatory approach in development communication with suitable examples.
What is social advertisement? Why does country like India need it and in what way the DAVP and NGOs are helping to bring in the social change?
“Almost all the mainstream films are meant for entertainment, it can give amusement and make the spectators to escape from their troubles; it cannot teach them” Do you agree? Disagree? Analyze the statement with the help of the cumulative learning from the subject development communication.