LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2012

VC 3506/2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 26-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Answer ALL the questions:                                                                                 (10 x 2 = 20 marks)

 

1. Define mass media.
2. Global village.
3. Media rhetoric
4. Media determinants
5. Ideology
6. Media saturation
7. Opinion leaders
8. New media
9. Community radio
10. Reality show

PART – B

 

Answer any FIVE in about 200 words each:                                          (5 x 8 = 40 marks)

 

11. Explain the need for media awareness among the general public.
12. What are the various economic determinants?
13. Elaborate on dominate and subordinate idiologies.
14. Explain the usage of media in relation to uses and gratification theory.
15. ‘Media constructs reality – Discuss.
16. Discuss about visual culture in India.
17. What are the Indian initiatives towards alternative media? Discuss with examples.

 

PART – C

 

Answer any TWO in about 400 words each:                                                  (2 x 20 = 40 marks)

 

18. Explain the upcoming media monopoly in Tamil cinema. Discuss its impact on the content of films in future.
19. Discuss in detail the impact media on women and children.
20. Justify with examples whether cencorship is required in advertisements.
21. Discuss how and how not to study media.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – NOVEMBER 2012

VC 3506/VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 05/11/2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART –A

 

Give brief answers to ALL the following questions:                                                         [10 x 2 =20]

 

• Socialization
• Persuasion
• Media Saturation
• Opinion Leaders
• Media Convergence
• Global Village
• Catharsis
• Visual literacy
• Privatization
• Alternative Media

 

PART-B

 

Write short notes on ANY FIVE of the following questions:                             [5 x 8 = 40]

 

• ‘Medium is the Message’ –Explain.
• Explain the characteristics of Culture.
• ‘Media is a Social Institution’ –Elaborate.
• Modern media  encourages ‘ Industrialization of the mind’ –Explain.
• What are the functions of Mass Media? Examine Indian media’s role in discharging its responsibilities to the Society.
• Define Society and explain why different kinds of groups are formed with various functions.
• Write a note on Media rhetoric.

 

PART-C

 

Write essays on ANY TWO of the following:                                              (2 X 20 = 40)

 

• What is the impact of Media texts produced by Western channels in Third world countries?
• Discuss the important Determinants within which Media texts are produced and indicate some of the power bases.
• Discuss the significance of Participatory Communication in the contemporary world.
• Elaborate the views of Len Masterman on ‘Why Study Media’.

 

 

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