LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

SIXTH SEMESTER – APRIL 2012

VC 6656/VC 6603 – MEDIA MANAGEMENT

 

 

 

Date : 16-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

                                                                        PART – A

Give brief answers to ALL the following questions in 50 words each:                      (10 X 2 = 20)

1. Sarnoff Law
2. Media Management
3. Artist Release Form
4. Theory Y
5. Planning
6. Market Share
7. TV Programming Manager
8. Deficit Budget
9. CTC
10. Departmentalization

PART – B

Write ANY FIVE of the following questions in about 200 words each:          (5 X 8 = 40)

11. Write a short note on media scheduling.
12. Discuss the important heads of a centeralized news organization with a flowchart.
13. Distinguish the essence of horizontal integration and vertical integration in Indian media industry.
14. How do sales promotion help a retail advertising campagin for a significant success?
15. Describe the problem faced by a media organization in managing ‘Creative People’ and the ‘Bussiness People’.
16. Elaborate on the challenges faced by a music manager in private FM broadcasting.
17. Write short notes on project production cycle (PPC) in web designing.

 

PART – C

Write essay on ANY TWO of the following in about 400 words each:                       (2 X 20 = 40)

18. Explain in detail the roles and responsiblities of a personnel manager.
19. Discuss in detail the skills and training required for a production manager to do a cost effective TV show production, which includes post production.
20. Explain in detail the salient features of organizational behaviour.
21. Elaborate on the purpose, tools and techniques of sales promotion.

 

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