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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – NOVEMBER 2010

VC 3507/VC 3503 – ADVERTISING BASICS

 

 

 

Date : 30-10-10                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Briefly answers ALL the following questions in about 50 words each.                          (10 X 2 = 20)

 

2. Advertising
3. Big Idea
4. Visualizer
5. Brand Ambassador
6. Flyer
7. Psychographics
8. Layout
9. Story Board.
10. Brand Loyalty

 

PART – B

 

Answer ANY FIVE of the following in about 200 words each.                                                       (5 X 8 = 40)

 

11. Explain the different elements of Marketing Mix.
12. Elucidate the fundamental aspects of Lateral thinking.
13. Discuss the Ethical issues in advertising.
14. Explain the advantages of Transit Advertising.
15. Explain the Process of Creativity.
16. What are the advantages of TV Advertisement?
17. Discuss why market research is more important for an effective advertising.

 

PART – C

 

Write essays on ANY TWO of the following in about 400 words each.                           (2 X 20 = 40)

 

18. Critically analyze in detail the various processes which make an ad campaign very effective.
19. Explain different types of appeals with examples.
20. Discuss why consumer segmentation is important. Answer in detail the ways in which the

advertisers segment the market.

21. Discuss the different types of Headlines, Body Copy and Slogans of Print Advertisement.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2011

VC 3507/VC 3503 – ADVERTISING BASICS

 

 

 

Date : 12-04-2011              Dept. No.                                                    Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

 

Briefly answers ALL the following questions in about 50 words each.                  (10 X 2 = 20)

 

2. Institutional Advertising.
3. In house agency.
4. Copy Platform.
5. Brand Loyalty.
6. Sales Promotion.
7. Radio Spots.
8. Social Marketing.
9. Online Advertising.
10. Art Director.

PART – B

 

Answer ANY FIVE of the following in about 200 words each.                                           (5 X 8 = 40)

 

11. Discuss in detail about political advertising.
12. Write about the different types of media available to advertisers.
13. Discuss the ethical and legal issues in advertising.
14. Explain the structure of an advertising agency.
15. Discuss the role of advertising in the Society.
16. Advertising is a wasteful expenditure for any business. Comment.
17. Discuss the role of Media Relations in effective PR.

 

PART – C

 

Write essay on ANY TWO of the following in about 400 words each.               (2 X 20 = 40)

 

18. Explain in detail the different types of print advertising layouts and the requisites of an effective layout.
19. What is advertising campaign planning? Discuss in detail the various steps involved in it.
20. Discuss about the different type of appeals and their uses.
21. What is market research? Discuss in detail the ways in which the advertisers segment the market?

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2012

VC 3507/VC 3503 – ADVERTISING BASICS

 

 

 

Date : 24-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Briefly answer ALL the following questions in about 50 words each:                (10 x 2 = 20)

 

1. Advertising
2. Transit Advertisement
3. Jingle
4. Direct mail
5. Integrated Marketing Communication
6. Brand Positioning
7. Brief
8. Creative Director
9. Point of Purchase
10. Soft Sell

 

PART – B

 

Answer ANY FIVE of the following in about 200 words each:                                   (5 x 8 = 40)

 

11. Explain in detail about the effectiveness of online advertising.
12. Distinguish the advantages and disadvantages of TV advertisement.
13. David Ogilvy says, “If the advertisement doesn’t sell, it isn’t creative”. Argue on the statement with the learning from creativity as a process.
14. Discuss the ways in which the advertisers segment the market.
15. Elucidate the various steps involved in advertising planning process.
16. Describe the ethical and legal issues in advertising.
17. Discuss the challenges and threats faced by Indian advertising industry.

 

PART – C

 

Write essay on ANY TWO of the following in about 400 words each:                 (2 x 20 = 40)

 

18. Design an A4 size creative print advertisement for Indian women kabadi team for winning the 1st Women`s World Cup Kabadi Championship 2012 title. Incorporate various elements, which you have learnt in Advertising Basics.
19. Discuss in detail the types, advantages, disadvantages, limitations and the future of newspaper advertisements.
20. Explain in detail the different types of ad appeals with examples.
21. Discuss the different types of headlines, body copy and slogans of print advertisement.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc., DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – NOVEMEBR 2012

VC 3507/3503 – ADVERTISING BASICS

 

 

 

Date : 02-11-2012              Dept. No.                                        Max. : 100 Marks

Time : 9.00 – 12.00

 

PART – A

 

Briefly answer all the questions:                                                                                  (10 x 2 = 20 Marks)

 

1. SWOT
2. In house ad agency
3. Brand Positioning
4. Social Advertising
5. Transit advertising
6. Publicity
7. New Media
8. Psychographics
9. Creativity
10. Copy Writing

 

PART – B

 

Answer any five of the following in about 150 words each:                                     (5 x 8 = 40 Marks)

 

1. Explain advertising appeals and their uses.
2. Write about consumer buying behaviour.
3. Describe the creative process.
4. How relevant is PR in advertising?
5. Briefly discuss the types of outdoor advertising.
6. How do traditional media help in advertising? Justify with examples.
7. Discuss political advertising.

 

PART – C

 

Answer any Two of the following in about 400 words                                                 (2 x 20 = 40 Marks)

 

1. Discuss the structure and function of an ad agency.
2. Discuss the pros and cons of Television advertising.
3. Discuss  how the audience play significant role in advertising.
4. Create a complete ad campaign for creating awareness on saving ‘Electricity’.  Justify your media choice to reach the audience.

 

 

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