LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.A. DEGREE EXAMINATION – ENGLISH LITERATURE

FOURTH SEMESTER – APRIL 2011

EL 4203 – BUSINESS COMMUNICATION

 

 

 

Date : 05-04-2011              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

1. Place the Stress marks (‘) on the words given below: (5*1=5) marks

 

1. Denomination
2. Malformation
3. Duty Free
4. Dust jacket
5. Ex Serviceman

 

 

1. Identify the Indianisms and rewrite in correct English. (5*1=5) marks

 

1. I will do my level best.
2. At the earliest convenience.
3. You can do one thing etc.
4. Thanking you in anticipation.
5. Please do the needful.

 

• State, with reasons in brief, whether the following statements are correct or incorrect. (5*1=5)               

1. An interviewee has to perform background research about the organization and the post he is applying for.
2. Eye contact does not play an important role in non-verbal communication.
3. The sender originates the process of communication.
4. A business letter should not stimulate the recipient to act promptly.
5. A memo is often described as the workhorse of business communication.

 

1. Answer any five of the following questions in about 100 words each. (5*5=25)
2. Write a short note on ‘Memo’ and its features.
3. Describe ‘Report writing’ and its features.
4. Explain ‘cohesion’ and ‘register.’
5. Attempt short notes on ‘Role Play’.
6. What do you understand by ‘Telephone Etiquettes’?
7. Differentiate between ‘Skimming ‘and ‘Scanning’.
8. Write down the features of ‘Close study’ and ‘proof Reading.’
9. Describe ‘Fixation’ and ‘Regression.’

 

 

 

1. Read the following advertisement and prepare your resume in response to the same. 10 marks.

	Medical representatives wanted for Nandini Pharmaceutical Company. Interested persons may send their C.V. within a week from the date of this advertisement.   Nandhini Pharmaceutical, 17, Sterling road, Nungambakkam, Chennai-600 34, Tamilnadu, India.

 

 

 

 

 

 

 

 

1. Write a letter of application to ‘The Hindu’ in response to their advertisement for the post of

sub-editor.                                                                                                                         10 marks

 

VII. Prepare the minutes of the following meeting:                                                                 10 marks

 

You are the secretary of the Loyola College students’ Union. The Union conducted a meeting on 1 March 2011, regarding the upcoming college sports day.  Write down the minutes for the same.

 

VIII. Imagine yourself as the leader of the group comprising of five members (A, B, C, D, & E).   Write down the manner in which, you would conduct group discussion on the topic:                            10 marks

“Corruption in Indian Politics.”   (or)   “The effects of Globalization.”

 

Ix. Write an essay on any two of the following in about 300 words.                                   (2*10=20) marks

1. The importance of non-verbal communication in Business world.
2. The seven C’S of Business Communication.
3. Privatization of Education.
4. The Influence of Advertisements on our daily lives.

Preparing oneself to attend a job Interview.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.A. DEGREE EXAMINATION – ENGLISH LITERATURE

FOURTH SEMESTER – APRIL 2012

EL 4203 / 4200 – BUSINESS COMMUNICATION

 

 

 

Date : 19-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

1. Place the stress marks (‘) on the words given below:                                                             5 × 1 = 5

 

1. cassette
2. Photographer
3. Machine
4. Evolution
5. Professor

 

1. Identify the Indianisms and rewrite in correct English:                                  5 × 1 = 5

 

3. Can you please prepone the meeting to 3.00 p.m?
4. Please send the letter at the earliest convenience.
5. I just now only returned back from Bangalore.
6. Please put your sign on the bottom of each page.
7. The senior members cope up with the growing demands of the office.

 

III. State with reasons in brief, whether the following statements are correct or incorrect:    5 × 1 = 5

 

1. Language is primarily written, not spoken.
2. Neutral accent is popular in England.
3. Group discussions are conducted only for the purpose of job selection.
4. Analytical reports are investigations based on scientific method of constructing and providing hypotheses.
5. Coherence and cohesion are significant aspects in written communication.

 

1. Answer any five (5) of the following questions (in 100 words):                                5 × 5 = 25

 

1. Write short note on ‘noise’ in the process of communication.
2. List all the diphthongs in English with examples.
3. Elicit the difference between minutes and report writing.
4. Describe fixation and regression
5. Discuss the classification of reports
6. Explain various guidelines to overcome communication barriers
7. Attempt a short note on ‘condensed writing in business communication.
8. ‘Speech is less organized and more arbitrary than writing’.  Defend your answer.

 

 

 

Notice The General Body meeting of the trade union will be held at 6 p.m in N.S.K. auditorium on 25th April 2012. All the members are asked to attend the meeting without fail. Secretary

1. Read the following and prepare the minutes:                            10                                        

 

 

 

 

 

 

 

Agenda

 

1. Minutes of the previous GB meeting.
2. President’s address
3. Discussion of the proposed strike
4. Any other matter.

Imagine the meeting was conducted as per the notice and agenda. Write down the minutes for the same.

 

1. Read the following advertisement and prepare your resume (CV) in response to the same 10

 

 

A reputed Concern requires a male/ female personal secretary.

Qualification:  Any Degree. Age: below 30 years with English fluency & willing to travel abroad. Eligible candidates come with CV on 17^th Saturday between 10.00 and 6.00 @ 25/3 Vedantadesikar Salai, Mylapore  Chennai 4.

 

VII.     Imagine that a C.E.O of a furniture manufacture Company contacts the advertiser in an

            advertizing   firm to know more details  so that his company may set up a show room in

            Guindy.

 

Write a conversation between the C.E.O and the advertiser                                                              10

 

VIII.    Write a letter of application to “The recruitment  board of Infosys” in response to their

           advertisement for the post of Managing Director                                                                     10

 

1. Write an easy on any Two of the following in 300 words each:                               2 × 10 =20

 

1. The difference between written and spoken communication
2. What is the significance of “listening” in business context? Describe the different types of listening.
3. Imagine you and your friends have developed a technology that converts domestic waste into domestic fuel energy, which is eco friendly. Write a proposal to the Director of the Research Centre at IIT Chennai, requesting fund for the further research on ‘domestic fuel energy’.
4. The AIDA formula is the most effective strategy used by the sales executives: Discuss.
5. Listening, reading, writing and speaking are the integral aspects in business communication – Discuss.

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