LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – NOVEMBER 2010

VC 5516/VC 5512 – COMMUNICATION THEORIES

 

 

 

Date : 01-11-10                     Dept. No.                                                      Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Give brief answers to ALL the following questions in 50 words each.                          (10 X 2 = 20)

 

1. Mass Communication.
2. Opinion Leader.
3. Mediated Communication.
5. Popular Culture.
6. Folk media.
7. Media Rhetoric.
9. Target Audience
10. Cool Media.

PART – B

 

Write short notes on ANY FIVE of the following questions in about 200 words each.     (5 X 8 = 40)

 

11. Write short note on Media Commercialization.
12. Explain Magic Bullet Theory with example.
13. Elaborate on the significance of traditional media in the technological era.
14. Explain Dominant Ideology with adequate example.
15. Write short notes on Pyramid of
16. Discuss the importance of Mass Media.
17. Compare and Contrast Alternative Paradigm and Dominant Paradigm.

 

PART – C

 

Write essays on ANY TWO of the following in about 400 words each.                           (2 X 20 = 40)

 

18. Discuss in detail the Transmission Model, Expressive Model, Publicity Model and

Reception Model of Communication.

19. Discuss the following in detail with suitable examples
20. Agenda Setting Theory.
21. Two Step Flow Model of Communication.

 

20. Explain the Normative Theories of media.

 

21. a) Explain Cultivation theory with contemporary example.
22. b) Explain Uses & Gratification Theory.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – APRIL 2011

VC 5516/VC 5512 – COMMUNICATION THEORIES

 

 

 

Date : 19-04-2011              Dept. No.                                          Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

Give brief answers to ALL the following questions in 50 words each.                                   (10 X 2 = 20)

1. Mass Media.
2. Mass Communication Process.
3. Two Step Flow Model of Communication.
5. Marxist Theory of Media.
6. Information Society.
7. Audience Effect.
8. Cultivation Theory.
9. Dominant Ideology.
10. Magic Bullet Theory.

PART – B

Write short notes on ANY FIVE of the following questions in about 200 words each.          (5 X 8 = 40)

11. Explain the different types of media effects.
12. Write in detail on any two models of communication.
13. While selecting the content for a media what forms of gate keepings can occur? Elaborate.
14. How do you relate ‘Mass’ with ‘Culture’? While explaining this write an essay on the expression ‘Mass Culture’.
15. Write short note on dominant paradigm.
16. “Almost all the Indian films are portraying woman as a weaker gender” Comment on the statement from your learning of gender and mass media.
17. Write short notes on pyramid of communication.

 

PART – C

Write essay on ANY TWO of the following in about 400 words each.                                  (2 X 20 = 40)

18. Analyse in detail the contributions of ‘Development Media Theory’ and ‘Democratic Media Theory’ to the basic four theories of press.

 

19. (a) Explain uses and gratification theory

(b) Agenda setting theory

 

20. Explain in detail the various elements of media determines.
21. “If it bleeds it leads” basically means that the media gaze for violence news for television, print and even for films. Critically analysis the above statement with the help of media ideology and media culture.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – APRIL 2012

VC 5516/VC 5512 – COMMUNICATION THEORIES

 

 

 

Date : 27-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Give brief answers to ALL the following questions in 50 words each:                 (10 X 2 = 20)

1. Agenda Setting
2. Wilbur Schramm
3. Communication
4. Media Convergence
5. Culture
6. Mass Society
7. Hegemony
8. Postmodernism
9. Dominant Ideology
10. Media effects

PART – B

Write short notes on ANY FIVE of the following questions in about 200 words each:

 (5 X 8 = 40)

11. Write a note on diffusion models.
12. “The message conveyed by the media is invariably mediated by the opinion leaders of different groups”. Analyse the statement with the help of a communication theory.
13. Discuss the concept of media gratification approach.
14. What are the social functions of media?
15. Discuss the impact of communication technology on society.
16. Write a short note on dominant paradigm.
17. Explain popular culture with two Indian examples.
18. Write short note on all powerful media theory.

 

PART – C

Write essays on ANY TWO of the following in about 500 words each:                 (2 X 20 = 40)

19. Discuss in detail the Transmission Model, Expressive Model, Publicity Model and Reception Model of Communication.
20. Discuss the Normative Theories of media.
21. Explain the current theories about new media.
22. Elucidate in detail various media determinants.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – NOVEMBER 2012

VC 5516/VC 5512 – COMMUNICATION THEORIES

 

 

 

Date : 03/11/2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

Give brief answers to ALL the following questions in 50 words each:                            10×2=20

1. Elites
2. Mass Society
3. Communication Science
4. Gender
5. Popular culture
6. SMCR model
7. Homogenisation of culture
8. Oligopoly
9. Concentration of media ownership
10. Media determinants

PART – B

Answer any FIVE of the following questions in 200 words each:                                                5×8=40

11. How do you relate ‘Mass’ with ‘Culture’? Write on the expression Mass Culture.
12. 12. Explain how the theory of Gate keeping works in media organizations with special reference to dailies
13. Critically evaluate the contents of television advertisements and how they cultivate and shape perception of children.
14. 14. Discuss the impact of communication technologies on our society.
15. Explain the relevance of agenda setting theory.

16.’Media censorship is necessary to protect the public’. Do you totally agree with this statement?  Why?

17. Write briefly about the pyramid of communication.

PART – C

Answer any TWO of the following questions in 500 words each:                                    2X20=40

18. Elaborate on structural and behavioural analysis of media.
19. Why is improving the quality of content of media necessary? Explain.
20. Do media influence learning? Substantiate your argument citing theories of media effects.
21. Elaborate on the gender stereotyping in television programmes.

 

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