LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 2

SECOND SEMESTER – APRIL 2006

                                              VC 2501 – MEDIA CULTURE AND SOCIETY

(Also equivalent to VIS503/VC 222)

 

 

Date & Time : 24-04-2006/1.00-4.00 P.M.   Dept. No.                                                       Max. : 100 Marks

PART A

Give very brief answers to ALL the following questions in about 50 words.           (10×3=30)

1. Dizzying multiplicity of a medium.
2. What is meant by `consumer sovereignty’?
3. Why should we deconstruct a media text?
4. What is a `technical event test’?
5. The two contradictory ways in which ideology is commonly used.
6. What is meant by ‘over accessing’ to the media?
7. Briefly explain one of the legal constraints on the media.
8. What is meant by `referral upwards’?
9. The first and basic principle of media education.
10. How does editing fictionalize a media text?

PART B

Answer ANY FOUR of the following not exceeding 200 words each.       (4×10=40)

11. Bring out the differences between Information as Service and Information as Commodity.
12. Write a short note on the Manipulation of Sound.
13. What are the seven basic reasons to study media as explained by Len Masterman? Briefly explain one of them.
14. Modern media encourage the `industrialization of the mind’. Explain.
15. Write a short note on the Effect of Camera and Crew on a media text.
16. Briefly explain how the concept of ideology evolved in history.
17. Write a short note on the three techniques used in the study of narratives.

PART C

Write essays on ANY TWO of the following not exceeding 450 words each.         (2×15=30)

18. Explain how hegemony and myth serve the dominant ideology.
19. Media tell us stories incessantly. Explain with special reference to sports, news and documentaries.
20. Write a critical analysis of the role of advertising in media world.
21. Explain the four traditions through which media education evolved.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AC 17

SECOND SEMESTER – APRIL 2008

VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 23/04/2008                Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

 

Give very brief answers to ALL the following questions in about 50 words       (10×3=30)

 

1. Denotation and Connotation
2. Official Secrets Acts
3. Nonverbal Communication
4. Advertorials
5. ‘Over Accessing’ to the Media
6. Deconstruction of Texts
7. Narrative
8. Ideology
9. Media Pedagogy
10. Audience Positioning

 

 

PART B

Answer any FOUR of the following not exceeding 200 words each.                         (4×10=40)

 

11. Modern Media encourage the “Industrialization of the mind”. Briefly explain.
12. Bring out the importance of a theoretical frame work in media education.
13. How do advertisers control the media texts?
14. Write notes on Subjectivity.
15. What is the effect of Set-ups on media text?
16. List out seven reasons given by Len Masterman on “why to study media”?
17. Which news paper would you consider to be the “Quality” news paper in Tamil Nadu? Substantiate your views.

 

PART C

    Write essays on ANY TWO of the following not exceeding 450 words each.             (2×15=30)                     

18. Elaborate on Ownership as a media determinant.
19. Discuss the impact of Television advertising on adolescents.
20. Comment on the stereotypical representations of men and women in Tamil films.
21. How does Hegemony serve the dominant ideology?

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – NOVEMBER 2010

VC 3506/VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 02-11-10                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Give brief answers to ALL the following questions.                                                          (10 X 2 = 20 marks)

2. Street Theatre.
3. Social Advertising.
4. Media Saturation.
7. Audience effect.
8. Dominant Ideology.
9. Community Radio.
10. Reality Shows.

PART – B

 

Write short notes on ANY FIVE of the following questions.                                                     (5 X 8 = 40 marks)

 

11. Do television programmes need censorship? Discuss with example.
12. Explain how Media Dominate the Social Ideology?
13. Discuss the media rhetoric in relation to the controversies about 19^th Commonwealth

Games of Delhi 2010.

14. “Film Promos on TV are saturating the viewers mind” Do you agree? Explain your position.
15. Does “The Right to Information Act” affect government media organizations?
16. Is the growth of privatisation of information harmful to the society? Why?
17. “All news media are primarily businesses driven by a profit motive”. Comment on

the above statement from your learning of Media Culture and Society.

 

PART – C

Write essay on ANY TWO of the following                                                                             (2 X 20 = 40 marks)

 

18. What are the advantages of studying media for an individual?

 

19. “Late night crime based television shows subtly cultivate fear in the audience mind” Do you agree? Write a critical evaluation of any one of the late night TV shows. Give special interest to the realism, naturalism, construction, selection, denotation and connotation, discourse, the effect of camera and crew, visual coding and audience positioning.

 

20. Conceptualize a media deconstructive campaign for Loyola college students. The objective of the campaign is to tell the negative impacts of films on Indian youth.

 

21. Explain the various Media Determinants?

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2011

VC 3506/VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 25-04-2011              Dept. No.                                                  Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

 

Answer ALL the questions in about 50 words each.                                                (10 X 2 =20)

 

1. Mass media
2. Rhetoric
3. Critical Autonomy
4. Realism
5. Mass audience
6. Narrative
7. Community radio
8. Visual Coding
9. Citizen journalism
10. Alternative media

PART –B

 

Answer any FIVE questions in about 200 words each.                                           (5 X 8 =40)

 

11. Discuss media saturation among today’s audience.
12. How does management of information take place in media?
13. Explain how not to study media?
14. Explain the concept of selection in media.
15. Discuss the impact of Reality shows on children.
16. Explain the dominant and subordinate ideologies.
17. Discuss in detail the concept of trial by media.

PART – C

 

Answer any TWO questions in about 400 words each                                            ( 2 X 20 = 40)

 

18. Do media glorify “Violence”? Discuss with examples.
19. What are media determinants? Explain with examples.
20. Write about the Indian initiatives towards alternative media.
21. Discuss the role of media during the recent “Commonwealth games – Delhi 2010”.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – APRIL 2012

VC 3506/2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 26-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Answer ALL the questions:                                                                                 (10 x 2 = 20 marks)

 

1. Define mass media.
2. Global village.
3. Media rhetoric
4. Media determinants
5. Ideology
6. Media saturation
7. Opinion leaders
8. New media
9. Community radio
10. Reality show

PART – B

 

Answer any FIVE in about 200 words each:                                          (5 x 8 = 40 marks)

 

11. Explain the need for media awareness among the general public.
12. What are the various economic determinants?
13. Elaborate on dominate and subordinate idiologies.
14. Explain the usage of media in relation to uses and gratification theory.
15. ‘Media constructs reality – Discuss.
16. Discuss about visual culture in India.
17. What are the Indian initiatives towards alternative media? Discuss with examples.

 

PART – C

 

Answer any TWO in about 400 words each:                                                  (2 x 20 = 40 marks)

 

18. Explain the upcoming media monopoly in Tamil cinema. Discuss its impact on the content of films in future.
19. Discuss in detail the impact media on women and children.
20. Justify with examples whether cencorship is required in advertisements.
21. Discuss how and how not to study media.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

THIRD SEMESTER – NOVEMBER 2012

VC 3506/VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 05/11/2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART –A

 

Give brief answers to ALL the following questions:                                                         [10 x 2 =20]

 

• Socialization
• Persuasion
• Media Saturation
• Opinion Leaders
• Media Convergence
• Global Village
• Catharsis
• Visual literacy
• Privatization
• Alternative Media

 

PART-B

 

Write short notes on ANY FIVE of the following questions:                             [5 x 8 = 40]

 

• ‘Medium is the Message’ –Explain.
• Explain the characteristics of Culture.
• ‘Media is a Social Institution’ –Elaborate.
• Modern media  encourages ‘ Industrialization of the mind’ –Explain.
• What are the functions of Mass Media? Examine Indian media’s role in discharging its responsibilities to the Society.
• Define Society and explain why different kinds of groups are formed with various functions.
• Write a note on Media rhetoric.

 

PART-C

 

Write essays on ANY TWO of the following:                                              (2 X 20 = 40)

 

• What is the impact of Media texts produced by Western channels in Third world countries?
• Discuss the important Determinants within which Media texts are produced and indicate some of the power bases.
• Discuss the significance of Participatory Communication in the contemporary world.
• Elaborate the views of Len Masterman on ‘Why Study Media’.

 

 

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