LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 10

THIRD SEMESTER – APRIL 2006

                                                        VC 3800 – MEDIA MANAGEMENT

 

 

Date & Time : 28-04-2006/1.00-4.00 P.M.   Dept. No.                                                       Max. : 100 Marks

 

 

 

Kindly note: This is an open book test. You are allowed to use your own notes and not allowed to borrow notes from your companions. Answers need to be your personal reflections and not reproduction of class notes or handouts. Reproduction will fetch you minimum marks/no marks.

PART A

Write short notes on ANY FIVE of the following not exceeding one page each.          (5×8=40)

1. Attempt a profile of the work force in South Indian media industry – in terms of demographics and psychographics.
2. Your comments on Gender and Leadership, especially in the media field.
3. How will the new technology (digital) in filmmaking and distribution affect Recruitment and Development of work force in the film industry in India.
4. Feedback matters and feedback is a ritual. How do you see the value of feedback in an organization?
5. Two current challenges for any management – globalisation and work-force diversity.
6. Briefly explain four parameters that will affect film scheduling in the Indian context.
7. Arthashashtra is a great source of management thought. Defend or Criticize this statement.

PART B

Write essays on ANY TWO of the following not exceeding three pages each.   (2×15=30)

1. Conflicts are one of the major sources of news making for the media. Conflicts do occur in the media industry (the episodes of Thangar Bachan and Kushboo). As a student of media management, what is your view on conflicts and conflict management skills?
2. Nuances of `Theory i Management’ as proposed by Arindam Chaudhuri and your comments on his theory.
3. `The business of business is business’. Express your views FOR and AGAINST this statement from the perspective of management and social responsibility.

PART C

The break-down of the film script and related paper works.                          (30 Marks)

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

KB 11

FIRST SEMESTER – November 2008

                                                     VC 1807 – MEDIA MANAGEMENT

 

 

 

Date : 13-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

                                                                               PART- A                                                         

 

ANSWER ANY FIVE QUESTIONS IN 50 WORDS EACH.                                                       (5×4=20)

 

1. Do rules of corporate governance have a role in media management?
2. How would you explain media trends in global media?
3. Write a brief note on Cable Network Services.
4. When does profit overtake entertainment in media content?
5. Write a short note on SANOMAWSOY’s system of media management.
6. How do the Hollywood productions follow vertically integrated system?
7. Briefly explain four basic principles of management.

 

PART- B

 

ANSWER ANY FOUR OF THE FOLLOWING IN 150 WORDS EACH.                                   (4×10=40)

 

1. What basic approach would you keep in mind when you manage a media organization?
2. Relate some general functions of management with media management.
3. How do scale and scope of economies affect information goods?
4. Who does take major role in deciding media formats? Why?
5. What are the core business strategies in transnational media management?
6. Write a short note on the importance of control in media management.

 

PART- C

 

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH.                                    (2×20=40)

 

1. Write an essay on ways of managing media companies applying Henry Fayol’s principles.
2. What are the advantages and disadvantages of family-owned media companies?
3. ‘Technological changes lead to the convergence of media’. Write an analytical essay.

 

 

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     LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMM.

TG 16

SECOND SEMESTER – April 2009

VC 2809 / 1807 – MEDIA MANAGEMENT

 

 

 

Date & Time: 27/04/2009 / 1:00 – 4:00  Dept. No.                                                   Max. : 100 Marks

 

 

 

PART- A

ANSWER ANY FIVE OF FOLLOWING QUESTIONS IN 100 WORDS EACH.             (5 X 4 = 20)

 

1. Differentiate between media leadership and non-media leadership.
2. Why does system theory approach management from macro perspective?
3. Write a short note on two basic functions of management.
4. Explain management styles that closely relate to media.
5. Differentiate between competitive strategy and innovative strategy.
6. Is marketing not very important in media product management? Why?
7. Explain the phases of brand management in media industry.

 

PART- B

ANSWER ANY FIVE OF THE FOLLOWING IN 200 WORDS EACH.                                  (5 X 8 = 40)

 

8. How do the media look at new plays based on consistent portfolio logic?
9. What is it meant by creating innovative content?
10. Give a picture of leadership dynamics in newspaper management.
11. How do you explain convergence in media industries?
12. Mention the four propositions of research in media management.
13. Why do they place major emphasis on innovation in cross-media?
14. Describe in detail the eco-system in media industry.

 

PART- C

ANSWER ANY TWO OF THE FOLLOWING IN 400 WORDS EACH                               (2 X 20 = 40)

 

15. Explain the ways by which we should manage the content generation process.
16. What are the effective ways managing a media organization? Explain by using

your field study data.

17. What are the contemporary approaches to management? Explain.

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

SECOND SEMESTER – APRIL 2011

VC 2809 – MEDIA MANAGEMENT

 

 

Date : 12-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

1. Answer ALL the questions in about 50 words each. 10´2=20
2. Science of Work.
4. Media Selection.
5. A la carte services.
7. Extrinsic Motivation.
9. Media Buyers.
10. Maslow’s Hierarchy of Needs.
11. Cents-off deal.

PART B

1. Answer any FIVE questions in about 200 words each. 5´8=40
2. Why is it important to think about the human side of management?
3. Explain Douglas McGregor’s “Theory X” and “Theory Y”.
4. List out the tools of sales promotion.
5. Explain the processes involved in post-production with concrete examples.
6. Elaborate on media scheduling.
7. Discuss the challenges of globalization and work-force diversity for media management.
8. Discuss the status of women in the organizational hierarchy.

PART C

III. Answer any TWO questions in about 400 words each.                                                    2´20=40

18. Explore Henry Foyol’s principles of management and illustrate how they are applicable in today’s context.
19. What is departmentalization? Map the different types of departmentalization in the context of media with appropriate examples.
20. Conflicts are one of the major sources of news making for the media. As a student of media management, what is your view on conflicts and conflict management skills?

 

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

SECOND SEMESTER – APRIL 2012

VC 2809 – MEDIA MANAGEMENT

 

 

 

Date : 21-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Answer the following questions in about 50 words each:                                                10×2=20

 

1. Media planning
2. Story board
3. Pre-production
4. Espirit de corps
5. Circulation
6. Advertising budget
7. Risk analysis
8. Consumer promotion
9. Transit advertising
10. Event marketing

PART – B

 

Answer any FIVE questions in about 200 words each:                                          5×8=40

 

11. State the assumptions underlying McGregor’s Theory X and Theory Y.
12. Explain how formal organizations are different from informal organizations. Illustrate.
13. Explain the various types of decision making.
14. Explain the key principles of management.
15. What tools and techniques do you suggest to improve productivity in Indian organizations?
16. Discuss the different skills and personal characteristics as needed by managers.
17. Explain production management.

PART – C

 

Answer any TWO questions in about 400 words each:                                         2×20=20

 

18. Elaborate the differences in the types of programming and strategies used in Radio and Television. Give examples.
19. Critically evaluate the modern approaches to management.
20. Explain sales promotion in detail.
21. Discuss media management as a unique discipline.

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