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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMM.

FIFTH SEMESTER – APRIL 2012

VC 5511 – VISUAL AESTHETICS & ANALYSIS

 

 

 

Date : 30-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

Give brief answers to ALL the following questions in 50 words each:               (10 X 2 = 20)

1. Iconography
2. Parody
3. Hegemony
4. Myth
5. Culture
6. Postmodernism
7. Metaphor
8. Visual Analysis
9. Intertextuality
10. Ideology

PART – B

Write on ANY FIVE of the following questions in about 200 words each:

(5 X 8 = 40)

11. Write a note on psychoanalysis with popular contemporary example.
12. “Almost all the advertisements are a part of male gaze” Analyse the statement with the help of the cumulative learning from Visual Aesthetics and Analysis.
13. Discuss the concept of marxist approach to media analysis with example.
14. Discuss the Propp’s theory of narrative with examples from Indian films.
15. Explain the uses of Visual Analysis.
16. Explain rasa and its types with suitable Indian examples.
17. Compare and contrast the major characteristics of Indian and western aesthetics.
18. “The soap operas affect women more simply because the women are watching more serials than men”. Critically comment on the statement with the help of feminist approach towards media text.

 

 

 

 

 

 

PART – C

 

Write essay on ANY TWO of the following in about 400 words each:                 (2 X 20 = 40)

 

19. Do a detailed denotation and connotation analysis for “Why this kolaveri di” song.
20. Discuss in detail the six perceptions of visual message with example.
21. Semiology is the study of sign system. Almost every action, object, or images mean something to someone, somewhere or sometime in construction and reconstruction of meaning in media text. Bring out finer points of semiology used in media text.
22. Explain ideological analysis with examples.

 

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