M.Com Creative Advertising Question Paper 2012

Loyola College M.Com April 2012 Creative Advertising Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2012

CO 3808 – CREATIVE ADVERTISING

 

 

Date : 02-05-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION-A

(Answer all the questions)                                                                                                         (10 x 2 = 20)

 

  1. What is consumer advertising?
  2. In communication process, what is the role of the “Medium”?
  3. Who is an art director?
  4. What is stereotyping?
  5. What is target marketing?
  6. In advertising, what do we mean by “regionalization”?
  7. What is “hard-sell” advertising strategy?
  8. What is a sensory appeal?
  9. Who are graphic designers?
  10. What is media vehicle?

 

SECTION-B

(Answer any FIVE questions)                                                                                                     (5 x 8 = 40)

 

  1. What are the functions of advertising?
  2. What are the “Marketing services” performed by advertising agencies?
  3. What are the “Social and Interpersonal Influences” which determine the consumer buying behavior?
  4. Explain any five advertising appeals with examples.
  5. What are the different types of “headlines” used in print advertisements?
  6. What are the major challenges in media planning? Explain with examples.
  7. What are the major ethical issues in advertising?
  8. Explain the “Communication Process” in advertising.

 

SECTION-C

(Answer any TWO questions)                                                                                                (2 x 20 = 40)

  1. What are the various media available for an advertiser in today’s world? Explain how each one is useful for conveying the advertising message to the audience?
  2. What are the various factors in intercultural advertising? Explain each one with examples.
  3. What are the advantages and limitations of broadcast television advertising?

 

 

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Loyola College M.Com Nov 2012 Creative Advertising Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – NOVEMBER 2012

CO 3808 – CREATIVE ADVERTISING

 

 

Date : 10/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

Part A

Answer all the questions:                                                                           (10×2=20)

 

  1. Write two slogans of popular consumer brands.
  2. Mention two types of Advertising agencies.
  3. Give an example of Proliferation.
  4. What is meant by Trial close?
  5. Define the term
  6. Explain the significance of a Copy Platform.
  7. Who is a Sponsor?
  8. What is the difference between Advertising and Salesmanship?
  9. Give two examples of Celebrity ads.
  10. What is Transit advertising?

Part B

Answer any five questions:                                                                         (5×8=40)

 

  1. Mention eight benefits derived by manufacturers from Advertisements.
  2. Explain the kinds of Headlines.
  3. List the six types of an ad format according to Bruce Bedinger.
  4. Describe the human communication process.
  5. What are the advantages of Direct mail advertising?
  6. Explain the following terms: Puffery,  Stereotypical Ads,  Subliminal       Advertising, Switch and Bait Offers.
  7. Describe the kinds of Advertising Agencies.
  8. List out eight kinds of Appeals.

Part C

Answer any two questions:                                                                        (2×20=40)

  1. Create an Advertisement for a School of Commerce  highlighting its features.
  2. Describe any ten kinds of Advertising.
  3. What are the steps in the Creative Process?

 

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