M.Com Question paper

Loyola College M.Com April 2008 Company Law Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

RO 61

 

SECOND SEMESTER – APRIL 2008

CO 2804/ 2800 – COMPANY LAW

 

 

 

Date : 05-05-08                  Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART – A

Answer ALL the following.                                                             (10×2=20 marks)

  1. Define a company.
  2. What is Articles of Association?
  3. What is Memorandum of Association?
  4. Define Prospectus.
  5. What is Oppression?
  6. What is a Government Company?
  7. What are dividends?
  8. Define a director.
  9. What is transmission of shares?
  10. What is Reconstruction of a company?

 

PART – B

Answer any FIVE questions.                                                           (5×8=40 marks)

  1. Distinguish between a public company and a private company.
  2. Distinguish between memorandum and articles of association.
  3. Explain the rules regarding allotment of shares.
  4. Explain the ruling in Foss vs Harbottle. What are the advantages of this ruling?
  5. What is a Statutory Meeting? Explain the rules regarding the holding of a statutory meeting.
  6. What are the differences between a share warrant and a share certificate?
  7. Discuss the legal position of directors.
  8. State the circumstances in which the investigation of the affairs of the company can be ordered.

 

PART – C

Answer any TWO questions.                                                           (2×20=40marks)

  1. Explain the major clauses in the memorandum of association. How would you alter the memorandum of association.
  2. How can directors be appointed in a company? What are the rights and duties of directors in a company?
  3. Explain the rules regarding prevention of oppression and mismanagement of companies.

 

 

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Loyola College M.Com April 2008 Business Taxation Question Paper PDF Download

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RO 44

 

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2008

CO 2950 – BUSINESS TAXATION

 

 

 

Date : 02-05-08                  Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

 

Answer ALL questions. Each carries TWO marks.                            (10×2=20 marks)

  1. State the Basic conditions to determine the residential status of an Individual.
  2. Define ‘Duty’ under Customs Act.
  3. What are the functions of Customs Houses?
  4. What is the meaning of Zero Rating under VAT?
  5. The Karta of a HUF goes to a foreign country for the first time on 20th April, 2004. He returns to India on 10th July 2006. During this period, he managed the affairs of the business owned by the HUF from there. Determine the residential status of HUF for the P.Y 2006-07.
  6. What are the two conditions should be satisfied for the levy duty under central excise?
  7. Distinguish Professional income from Salary Income.
  8. Define the term ‘Block of Asset’.
  9. What is Net Wealth?
  10. From the following information find out the value of Jewellery as on 31-3-2007:

Value of Jewellery determined by a registered values and accepted by the department as

on 31-3-2006.

Gold 2000gm @ Rs. 900 per gm        ———–          Rs. 18,00,000

Value of gems and pearls set in ornaments                 Rs.   2,00,000

on 31-03-2007 the rate of gold is Rs. 950 per gm.

 

PART – B

Answer any FIVE questions. Each carries EIGHT marks.                   (5×8=40 marks)

  1. Explain the Assets exempted from wealth Tax.
  2. Explain the objectives of VAT.
  3. What are the different types of Customs Import duties?
  4. From the following information computer depreciation allowable to XY&Co. for the A.Y. 2007-08.

Assets                                                              W.D.V. as on 1-4-2006

Rs.

a) Computers                   …………………………………………. 1,40,000
b) Type writers                ………………………………………….    30,000
c) Furniture & fittings     …………………………………………. 1,00,000
d) Office building           …………………………………………. 5,00,000
e) Staff quarters – Area not exceeding 80 sq. metre ……….. 15,00,000
f) Sold old office building for Rs.15 lakhs and purchased a new office building for 40 lakhs in Dec. 2006
g) Purchased books for professional Purposes 40,000

 

  1. How would you treat the following under Wealth Tax Act:
  • Ram gifted to his daughter-in-law jewellery worth Rs. 1 lakh in May 1972.

The jewellery is held by her on 31-03-2007 and its value on valuation date is 5 lakhs.

  • Shyam gifted to his daughter-in-law jewellery worth Rs.2 lakh in 1999. The jewellery is held by her on 31-3-2007 and its value on the valuation date is Rs. 2,50,000.
  • A minor son Shyam of Mr. Krishnan received jewellery worth Rs. 1,00,000 from his maternal uncle as a gift.
  • Ganesh formed a trust in 2001 for the benefit of his daughter-in-law. He transferred his urban land valued at Rs. 20 lakhs to the trust? The income from land will be available to the daughter-in-law for her whole life.

 

  1. The business income of a firm before charging the following is Rs.2,20,000:

Rs.

  • Remuneration to working partners as per deed ……..                    1,20,000
  • Brought forward business loss ………………………… 1,50,000
  • Unabsorbed depreciation ……………………………….. 50,000
  • Unabsorbed capital expenditure on Scientific Research 30,000

Compute the total Income of the firm.

  1. Mr. X is a registered medical practitioner. He keeps his books on cash basis and his summarized cash account for the year ended 31st March 2007 is as under:

Rs.                                                            Rs.

To Balance b/d  ………. 1,22,000 By cost of medicines 10,000
To loan for Private Purpose 3,000 By Surgical equipment 8000
To sale of medicines 25,250 By motor car 1,20,000
To consultation fees 1,55,000 By car expenses 6000
To visiting fees 24,000 By salaries 4,600
To interest on Govt.bonds 4,500 By rent of dispensary 1,600
To Rent from property 3,600 By General expenses 300
By personal expenses 1,11,800
By Life insurance premium 3,000
By interest on loan 300
By insurance of property 200
By Balance c/d …………….. 71,550
3,37,350 3,37,350

Compute is income from profession taking into account the following

information:

  • 1/3 of motor car expenses are in respect of personal use
  • Depreciation allowable on motor car and surgical equipment is

15%.

  1.  Define Agricultural Income and Partly Agricultural Income with illustrations.

 

PART – C

 

Answer any TWO questions . Each carries TWENTY marks. (2×20=40marks)

  1. Y Ltd is engaged in the construction of residential flats for the valuation date

31-03-2007 furnishes the following data and requests you to compute taxable wealth and tax payable.                                                                                               Rs. (in lakhs)

(a). Land in Urban Area (construction not permitted) 20
(b). Motor Cars (in the use of the Company) 5
(c). Jewellery (Investment) 10
(d). Cash balance (As per books) 2
(e). Bank Balance (As per books) 3
(f). Guest House 9situated in Rural Area) 4
(g). Residential flat occupied by M.D. (Annual remuneration of whom is Rs.6 lakh) 8
(h). Residential house let out for 100 days in the year 7
(i). Loans obtained:

For purchase of motor car                                   2

For purchase of Jewellery                                   2

The reason for inclusion or exclusion should be stated.

  1. C Ltd is a company in which public are substantially interested. It should a net profit of Rs. 3,35,000 during 2006-07. Scrutiny of the accounts revealed the following:

Debits to P & L A/C

  1. Donation paid to approved public charitable trust Rs. 20,000
  2. Provision for income Tax Rs. 1,00,000
  3. Family planning expenses Rs. 25,000
  4. Capital expenditure on family planning Rs. 1,00,000

Credits to P & L A/C

  1. Bad debts allowed earlier recovered during the year Rs. 10,000
  2. Interest on Bank deposits Rs. 30,000
  3. Long term capital gain Rs. 1,00,000
  4. Dividend from Indian Company Rs. 20,000 (Gross)

There was @ unabsorbed depreciation of Rs. 35,000 and @unabsorbed capital loss of Rs.40,000 brought forward.

Compute the total income of the company for the A.Y. 2007-08.

  1. Write about the significant changes made in the Duty Drawback Rules of 1995.

 

 

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Loyola College M.Com April 2008 Business Environment Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

RO 39

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – APRIL 2008

    CO 1811 – BUSINESS ENVIRONMENT

 

 

 

Date : 06/05/2008            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

SECTION A

Answer ALL the questions                                                  (10 x 2 = 20 Marks)

 

  1. “Profit motive and social responsibility are contradictory”- Comment.
  2. Give examples of ‘threats’ and ‘opportunities’ of a business firm.
  3. What is Environmental Diagnosis?
  4. Identify the reasons for the failure of Co-operative system in India.
  5. What is the purpose of Fundamental Rights?
  6. Comment on the Entrepreneurial role of the State.
  7. Why is protection of consumers necessary?
  8. What are the issues involved in Business and Society relationship?
  9. Enumerate the various ways of Conserving Energy.
  10. Mention the various advantages of Liberalization.

 

SECTION B

Answer any FIVE the questions                                                      (5 x 8 = 40 Marks)

 

  1. Describe the nature and scope of business activities in modern society.
  2. Explain the various components of business environment.
  3. “Social and cultural forces affect a business as much as economic forces do” – Discuss.
  4. Select a co-operative organization, which has been successful. Discuss the reasons for its success as against other co-operative organizations.
  5. Define culture and explain its nature. Analyse the impact of culture on business.
  6. Discuss the ways through which Business can contribute to rural projects and rural development.
  7. Is foreign capital essential for economic development of a country? Explain and evaluate the Foreign Investment Policy of India.
  8. Explain the objectives of New Economic Policy. Comment on the achievements and failures of New Economic Policy.

 

SECTION C

Answer any TWO questions                                                            (2 x 20 = 40 Marks)

 

  1. Define strategic management in the context of Environmental Analysis. Elaborate the various elements of Strategic Management. Explain the process of Strategic Management.
  2. What is the relationship between Rights and Duties of a citizen in India? Discuss the Fundamental Rights and Fundamental Duties of India’s citizens.
  3. “Modern Technology is an unmixed blessing” – Discuss. What is technology? Explain the important factors of Technology. Describe the impact of Technology on Society, Economy and Plant.

 

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Loyola College M.Com April 2008 Brand Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

RO 47

 

THIRD SEMESTER – APRIL 2008

CO 3803 – BRAND MANAGEMENT

 

 

 

Date : 02-05-08                  Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION – A

 

Answer ALL questions in not more than 3 lines each                   (10×2=20 marks)

 

  1. What is the augmented product level?
  2. What is social risk?
  3. Briefly explain how ideas and causes can be branded.
  4. State the 3 key drivers in customer equity.
  5. What is brand performance?
  6. What is brand quality?
  7. What is brand superiority?
  8. State the 3 positioning deliverability criteria.
  9. What is an URL?
  10. What is perceived quality?

 

SECTION – B

 

Answer any 5 in not more than 2 pages each.                                (5×8=40 marks)

 

  1. How can brands benefit consumers?
  2. What are Brand Feelings? Explain the 6 important types of brand building feelings.
  3. “Arriving at the proper positioning requires establishing the correct PODs and POPs associations  with the brand – Discuss.
  4. Explain the information processing model of communications.
  5. What is Personal Selling? How can it be done effectively? How is it relevant for branding?
  6. Explain the Integrated Marketing Communication choice criteria in the context of branding.
  7. What is ingredient branding? What are its advantages and disadvantages? Explain the guidelines to be followed for effectively using this strategy.
  8. How can celebrity branding be used for creating secondary brand associations?

 

SECTION – C

 

Answer any 2 in not more than 4 pages each.                                (2×20=40 marks)

 

  1. What are the sources of brand equity?
  2. Explain the criteria to be used for choosing Brand Elements. Give examples.
  3. What are the advantages and disadvantages of a standardized global marketing program for launching a brand in overseas markets?

 

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Loyola College M.Com April 2008 Advanced Business Statistics-I Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

RO 38

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – APRIL 2008

    CO 1810 – ADVANCED BUSINESS STATISTICS-I

 

 

 

Date : 05/05/2008            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART A

Answer all questions:                                                                                           (10 x 2 = 20)

  1. Define Harmonic mean?
  2. Give formula for β1?
  3. Explain Type I error?
  4. Frame equation x on y?
  5. What do you mean by Pascal’s Triangle?
  6. Discuss the Addition theorem?
  7. Give any two properties of Bionomical distribution?
  8. Differentiate large samples from small samples?
  9. What is ANOVA?
  10. Analyse the term sign test?

PART B                   

Answer any five questions:                                                                             (5 x 8 = 40)

  1. Explain the BAYES’ Theorem?
  2. Discuss the role of poission distribution?
  3. For a random sample of 10 persons, fed on diet A, the increased weight in pounds in a certain period were:

For  another random sample of 12 persons, fed on diet B, the increase in the same period  were:

Test whether the diets A and B differ significantly as regards their effect on increase in weight.

Given the following:

  1. A sample analysis of examination results of 500 students was made. It was found that 220 students had failed, 170 had secured a third class, 90 were placed in second class and 20 got a first class. Are these figures commensurate with the general examination result which is the ratio of 4: 3: 2: 1 for the various categories respectively (the table value of  for 3 d.f. at 5% level of significance is 7.81)?
  2. From the following data, obtained from a sample of 1000 persons, calculate the standard error of the mean.

If the average of the population was Rs. 42, what conclusion can you arrive at about the reliability of the sample?

  1. A bag contains 4 white and 6 black balls. Two balls are drawn at random. What is the probability that (a) both are white, (b) both are black, (c) one white and one black?

 

  1. Find the Median for the following frequency distribution.

 

  1. Use the sign test to see if there is a difference between the number of days until collection of an account receivable before and after a new collection policy. Use the 0.05 significance level.

Before:   30   28   34   35   40   42   33   38   34   45   28   27   25   41   36

After:     32   29   33   32   37   43   40   41   37   44   27   33   30   38   36

 

PART C

Answer any two questions:                                                                   (2 x 20 = 40)

 

  1. a. A book has 700 pages. The number of pages with various numbers of misprints is recorded below. At 5% significant level are the misprints distributed according to Poisson law?

(14 marks)

  1. A problem in statistics is given to five students A, B, C, D and E. Their chances of solving it are 1/2, 1/3, 1/4, 1/5, and 1/6. What is the probability that the problem will be solved?

(6 marks)

  1. a. Assume the mean height of soldiers to be 68.22 inches with a variance of 10.8 inches. How many soldiers in a regiment of 1,000 would you expect is be over six feet tall?                                                                                                                                                                                                                             (6 marks)
  1. The yield of four strains of Grallipoli wheat planted in five randomized blocks in kgs per plot is given below:
Strains Blocks
1 2 3 4 5
A 32 34 34 35 36
B 33 33 36 37 34
C 30 35 35 32 35
D 29 22 30 28 28

Test for differences between blocks and differences between strains. Subtract 30 from numbers  (4, 12) TV of F = 5.91.(3, 12) TVof F = 8.74.           (14 marks)

  1. If 10% of the screws produced by an automatic machine are defective, find the probability that of 20 screws selected at random, there are
  • Exactly two defectives
  • At the most three defectives
  • At least two defectives; and
  • between one and three defectives (inclusive)

Find also the mean, variance and skewness of the number of defective screws. (use binomial          distribution)

 

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Loyola College M.Com April 2008 Accounting For Decision Making Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

RO 43

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2008

    CO 2810 – ACCOUNTING FOR DECISION MAKING

 

 

 

Date : 29/04/2008            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART-A

I   Answer ALL questions.   `                                                                                     (10 x 2 = 20)

  1. What is cash flow statement?
  2. What do you mean by BEP?
  3. Explain the term transfer pricing.
  4. Write a formula of proprietary ratio.
  5. Spell out the need for cash budget.
  6. Discuss the advantages of standard costing.
  7. Current ratio 2.5 working capital Rs. 63,000 calculate current asset and current liabilities.
  8. A factory planned to produce 1,000 units of a product using 8000 labour hours costing Rs.40

each actually 900 units were produced by working 8,200 labour hours.  Calculate labour

efficiency variance.

  1. The volume and profit relationship of a company is described by equation y = Rs. 3,00,000 +

0.7 x in which x represents sales and y represents total cost.

Find out  ,     pv ratio   ,  BEP.

  1. From the following information relating ABC Ltd calculate fund from operation. Net loss

for the year Rs.90,000. Divident received Rs.7,000. Depreciation charged Rs.10,000. profit

on sale of assets Rs.5,000 refund of tax Rs.2,000

 

PART-B

Answer any FIVE questions.                                                                                       (5 x 8 = 40)

  1. Discuss the ABC in detail. Explain ABC in detail.
  2. i. What is zero-base budgeting (ZBB) ?
  3. Explain the process of 2BB and its advantages.
  4. From the following details, calculate funds from operations:
Rs. Rs.
Salaries

Rent

Refund of tax

Profit on sale of building

Depreciation on plant

Provision for tax

Loss on sale of plant

Closing balance of Profit & Loss a/c

Opening balance of Profit & Loss a/c

   5,000

3,000

3,000

5,000

5,000

4,000

2,000

60,000

25,000

 Discount on issue of debentures

Provision for bad debts

Transfer to general reserve

Preliminary expenses written off

Goodwill written off

Proposed dividend

Dividend received

 2,000

1,000

1,000

3,000

2,000

6,000

5,000
  1. The capital of Everest Co. Ltd. is as follows:

Rs.

9% Preferences shares of Rs. 10/- each                                3,00,000

Equity shares of  Rs. 10/- each                                             8,00,000

————

11,00,000

————–

 

The accountant has ascertained the following information:

Profit after tax at 60% Rs. 2,70,000, Depreciation Rs.60,000, Equity dividend paid 20%,

Reserves Rs. 77,000, Market price per equity share Rs. 40

Calculate:

Dividend yield on equity shares, Cover for preference and equity dividends, Earnings per share, The price earnings ratio, Dividend pay out-ratio, Net cash inflow, Book value per share.

 

  1. Draw up a flexible budget for overhead expenses on the basis of the following data and

determine the overhead rates at 70%, 80% and 90% plant capacity.

At 70%

Capacity

Rs.

 At 80%

Capacity

Rs.

 At 90%

Capacity

Rs.
Variable Overheads

Indirect labour

Stores including spares

Semi-Variable Overheads:

Power

(30% fixed, 70% variable)

Repairs and maintenance

(60% fixed, 40% variable)

Fixed Overheads :

Depreciation

Insurance

Salaries

 

Total Overheads

  

––

––

 

 

––

 

––

 

––

––

––

—————-

––

  

12,000

4,000

 

 

20,000

 

2,000

 

11,000

3,000

10,000

­­­————-

62,000

 

  

––

––

 

 

––

 

––

 

––

––

––

—————

­­__

Estimated direct labour hours:                        1,24,000 hrs.

 

  1. Two business P Ltd. and Q Ltd. sell the same type of product in the same type of market.

Their budgeted profit and loss accounts for the coming year are as under:

           P Ltd.   Q Ltd.
Sales

Less: Variable costs

Fixed costs

Budget Net Profit

  

1,20,000

15,000

 

 

 1,50,000

 

1,35,000

––––––––

15,000

––––––––

  

1,00,000

35,000

 

 1,50,000

 

1,35,000

–––––––

15,000

–––––––

You are required to:

  • Calculate the break-even point for each business
  • Calculate the sales volume at which each business will earn Rs. 5,000 profit.
  • State which business is likely to earn greater profit in conditions of:
    • heavy demand for the product
    • low demand for the product, and, briefly give your argument also.

 

  1. Budgeted hours for March 2000, 180 hours

Standard rate of article produced per hour 50 units

Budgeted fixed overheads Rs. 2,700

Actual production March 2000, 9,200 units

Actual hours for production 175 hours

Actual fixed overheads Rs.2,800

Calculate overhead cost variance, overhead budget variance, overhead volume

variance, overhead efficiency variance and overhead capacity variance.

 

  1. From the following information of product No. 888, calculate

(i)   Material cost variance  (ii) Material price variance

(iii) Material usage variance  (iv) Material mix variance

(v)   Material subusage variance

 

Material Standard

Quantity in kgs

 Standard Price

Rs.

 Actual quantity

in kgs

Rs.

  

Actual Price

Rs
X

Y

Z

 20

16

12

—

48

—

 5

4

3

 24

14

10

—

48

—

 4.00

4.50

3.25

 

 

 

 

 

PART-C

Answer any TWO questions.                                                                                      (2 x 20 = 40)           

 

  1. The following particulars are obtained from costing records of a factory:
Product A

(per unit)

Rs.

 Product B

(per unit)

Rs.
Selling price 200 500
Material (Rs. 20 per kg.) 40 160
Labour (Rs. 10 per hour) 50 100
Variable overhead 20 40
Total fixed overheads Rs. 15,000

Comment on the profitability of each product when:

  • Raw material is in short supply; (b) Production capacity is limited; (c) Sales quantity is limited; (d) Sales value is limited; (e) Only 1,000 kgs. of raw material is available for both type of products in total and maximum sales quantity of each product is 300 units.

 

 

  1. From the following particulars, prepare Trading, Profit and Loss Account and Balance Sheet.

Current ratio-3; Liquid ratio-1.8, Bank overdraft-Rs. 20,000; Working capital-Rs. 2,40,000, Debtors velocity-1 month; Gross profit ratio-20%, Proprietary ratio (Fixed assets/Shareholder’s fund)-0.9, Reserves and surplus-0.25 of Share capital, Opening stock-Rs. 1,20,000; 8% Debentures-Rs.3,60,000, Long-term investments-Rs.2,00,000, Stock turnover ratio-10 times; Creditors velocity- ½ month, Net profit to Share capital-20%.

 

 

  1. The summarised balance sheets of Star Watches Ltd., as on 31st December 1998 and 1999

are as follows:

Liabilities 1998

Rs.

 1999

Rs.

 Assets 1998

Rs.

 1999

Rs.
Share capital

Capital reserve

General reserve

Profit and

Loss a/c.

Debentures

Liabilities for

goods and

services

Provision for tax

Proposed

dividend

Unpaid dividend

 

 3,00,000

—

1,70,000

 

60,000

2,00,000

 

 

1,20,000

90,000

 

30,000

—

———

9,70,000

 4,00,000

10,000

2,00,000

 

75,000

1,40,000

 

 

1,30,000

85,000

 

36,000

4,000

———

10,80,000

 Fixed assets

Less:

Depreciation

 

 

Trade

investments

Current assets

Preliminary

expenses

 8,00,000

 

2,30,000

———

5,70,000

 

1,00,000

2,80,000

 

20,000

 

 

 

———

9,70,000

 9,50,000

 

2,90,000

———

6,60,000

 

80,000

3,30,000

 

10,000

 

 

 

———

10,80,000

During 1999, the company:

  • sold one machine for Rs. 25,000; the cost of the machine was Rs. 50,000 and the depreciation provided on it amounted to Rs. 21,000.
  • provided Rs. 95,000 as depreciation.
  • redeemed 30% of the debentures at Rs. 103.
  • sold some trade investments and profit thereon was credited to capital reserve and
  • decided to value the stock at cost whereas previously the practice was to value stock at cost less 10%; the stock according to books 31-12-1998 was Rs. 54,000. The stock on 31-12-1999 was correctly valued at cost Rs. 75,000.

You are required to prepare the Cash Flow Statement as per A.S 3.

 

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Loyola College M.Com Nov 2008 Strategic Marketing Management Question Paper PDF Download

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QB 17

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – November 2008

    CO 1808 – STRATEGIC MARKETING MANAGEMENT

 

 

 

Date : 06-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

SECTION – A                                   (10 x 2 = 20 marks)

 

Answer ALL questions.  Each answers carries maximum of TWO marks.

Each answer should be around 10 lines.

 

  1. What is discovery push innovation?
  2. How are corporate objectives developed?
  3. Explain ‘skimming the cream’ pricing strategy.
  4. Mention any three problems with marketing planning.
  5. Explain any one Idea generation technique.
  6. Mention any two characteristics of ‘Industry Attractiveness’ dimension of the GE Multifactor Portfolio Matrix
  7. Identify any two Pricing methods.
  8. In the context of influence of market position of strategy, what are ‘niche’ markets?
  9. Identify any three types of brand strategies keeping any example in mind.
  10. What is demographic segmentation?

 

 

SECTION – B                                                (5 x 8 = 40 marks)

 

Answer any FIVE questions. Each answers carries maximum of EIGHT marks.

Answers should be in about ONE page.

 

  1. Comment on the ‘value chain’ and the marketing channel.
  2. What is distribution intensity? Comment using an example.
  3. Explain the relevance of the PIMS (Profit Impact of Market Share) study, on a firm’s performance.
  4. Explain any three Pricing Objectives.
  5. Comment on the response-hierarchy models and the communication process.
  6. What are the characteristics of a good mission statement?
  7. Which is superior strategy, ‘Market Driven’ or ‘Customer Orientation’ of a business?
  8. What are the major decision areas in channel management?

 

SECTION – C                                      (2 x 20 = 40 marks)

 

Answer any TWO questions.  Each answers carries maximum of 20 marks.

Answers should be around FOUR pages.

 

  1. Write detailed notes on any TWO of the following:
    1. New Product Development Process with respect to a new course / service to be introduced in a college.
    2. Elements of a competitive strategy as propounded by Milton and Reiss.
    3. The competitive dynamics of the industry?

 

  1. Describe the Political, Economic, Social and Technological (PEST) framework for environmental auditing.

 

  1. Explain the BCG Matrix and comment on the strategic benefits it provides to a marketer.

 

 

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Loyola College M.Com Nov 2008 Security Analysis & Portfolio Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 21

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – November 2008

    CO 3802 – SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

 

 

 

Date : 03-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

                                   SECTION – A                  Answer ALL questions:                      ( 10 x 2 = 20  )

 

  1. What do you understand by securities?
  2. What is private placement?
  3. State the special benefits available to the equity shareholders.
  4. Identify any two major factors that affect the investment decisions.
  5. Highlight some of the obstacles in the way of an analyst in the investment process.
  6. What is the Run Test? How it differs from other tests conducted under Efficient Market

    Theory?

  1. What is Capital Asset Pricing Model?
  2. What do you mean by ‘Filtering’ under Weak form market?
  3. Explain how diversification is different from revision of portfolio?
  4. Find the portfolio variance of a portfolio consisting of equities, bonds and real estate, if the portfolio

weights are 0.15, 0.10 and 0.05 respectively.  Following are also given:

The standard deviations are 20% for equity, 35% for bonds and 40% for real estate.

The correlations are 0.45 per equity and bonds, 0.35 for equities and real estate, and 0.20 for bonds

and real estate.

 

                                               SECTION – B     Answer any five questions                   ( 5 x 8 = 40 )

 

  1. Distinguish between real assets and financial assets.
  2. Bring out the features and advantages of investing in bonds
  3. a) What is arbitrage model? (3)
  4. b) Calculate the returns under the arbitrage model: (5)  
Factor Market price of  risk Sensitivity Index
Inflation 10% 1.5
Industrial production 7% 1
Risk premium 5% 1.2
Interest rate 4% -0.75

 

Other details:

  1. The risk free interest =10%
  2. The expected return = 20%

 

 

 

  1. Following is the information available in respect of rate of return of two securities A and B in different economic conditions:
Economic condition Probability Rate of Return
Security A (%) Secutrity B (%)
Recession .20 -15 20
Normal .50 20 30
Boom .30 60 40

Find  out the expected returns and the standard deviation for these securities . Assume

that an investor has Rs.20,000 to invest and he wants to invest Rs.15,000 in security A

and the balance in security B, what  will be expected return of the portfolio.?

 

  1. Give a brief account of three movements of share prices under Dow Theory.
  2. State and explain assumptions involved in the CAPM-Theory.
  3. Here are four Mutual Funds

            Fund               Return                        S.D                  Beta

            ABC                   16                  8                    1.50

            QWA                  14                  5                    1.40

            RDS                    18                 10                   0.75

            YTR                  15                   7                   1.25

If the risk free rate is 7%, rank the funds based on (i) Sharpe and (ii) Treynor Model

  1. Mr.Bhave is considering several investments. The risk-free rate of return is currently 6.5%,

      and the expected return for the market is 12%.  What should be the required rates of return for      

      each investment (using the CAPM)?

            Security          A                     B                     C                     D                     E

            Beta                1.20                 0.80                 1.50                 0.60                 1.25

Find out which security gives the best and least return?

SECTION – C

Answer any TWO questions:                                                                 ( 2 x 20 = 40 )

 

  1. Discuss in detail the functions and the various institutions involved in the primary

Market operations.

  1. Elaborate the various stages involved in the Portfolio management process.
  2. Write short notes on the following:
  • Unsystematic risk
  • Valuation multiples in company analysis
  • Relative strength under Technical analysis
  • Uniqueness of Mutual funds

(e) Monetary policy.

 

 

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Loyola College M.Com Nov 2008 Research Methodology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 23

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – November 2008

    CO 3804 – RESEARCH METHODOLOGY

 

 

 

Date : 07-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART-A

Answer ALL questions.                                                        (10 x 2 = 20 marks)

 

  1. Illustrate the objectives of Research
  2. Define the Social Science Research
  3. How do you form a Problem in Research?
  4. Discuss limitations of Descriptive Research
  5. Variables – Explain.
  6. Classify the different types of Research design
  7. What are the different types of Scaling?
  8. Write a short note on Non parametric test.
  9. Explain the term correlation.
  10. What do you mean by Chi – Square?

 

PART – B

Answer any FIVE questions                                                                     (8 x 5 = 40 marks)

 

  1. What is a Research process? Explain the various stages of Research
  2. What are the merits and demerits of Case study approach?
  3. Distinguish between Structured and unstructured Interview.
  4. What are the Merits and demerits of stratified sampling?
  5. Calculate Spearman’s coefficient of correlation between marks assigned

to ten students by judges X and Y in a certain competitive test as

shown below:

S.No.:                                        1      2        3        4        5        6        7        8        9        10

Marks by judge X:  52   53      42      60      45      41      37      38      25      27

Marks by judge Y:         65     68     43      38      77      48      35      35      25      50

  1. The figures given below are (a) the observed frequencies of a distribution, and (b) the

frequencies of the normal distribution having the same mean, Standard Deviation and the total

frequency as in (a).

(a)     1        5        20      28      42      22      15      5        2

(b)     1        6        18      25      40      25      18      6        1

Apply the X2 test of goodness of fit at 5% level of significance.

H0: A normal distribution is a good description of the observed frequencies

H1: A normal distribution is a not a good description.           (Table Value = 9.49)

  1. 1,000 individuals are exposed to a lecture on U.S.A – Iraq war and their response counted both

before and after the lecture:

 

Before Lecture

 

No. Who favoured war No. who disfavoured war  

Total
After No. who favoured 300 100 400
Lecture No. who disfavoured 300 300 600
Total 600 400 1,000

Test at 5% level of significance whether there has been a significant change in people’s attitude towards war. Use McNemar test.    (Table Value = 3.84)

  1. For nine animals, tested under control conditions and experimental conditions, the

following values of a measured variable were observed:

 

Animal No.          1        2        3        4        5        6        7        8        9

Control                 21      24      26      32      55      82      46      55      88

Experimental        18      9        23      26      82      199    42      30      62

 

Test Whether a significant difference exists between the medians, using the Wilcoxon

Signed Rank Test.

 

Let us first write the null and alternative hypotheses as under:

Ho          : There is no significant difference between the median values of control and

experimental conditions.

Ho  : There is significant difference between the median values of control and experimental

conditions.                                     Table Value N= 9 is 6.

 

PART-C

Answer any TWO questions                                                    (2 x 20 = 40 marks)

 

  1. Discuss various approaches to research. Explain the factors that determine the selection of

a suitable approach.

 

  1. Discuss the meaning and importance of scaling techniques in research. With a suitable

example for each explain Likert and Thurstone scaling techniques.

 

  1. A tea company appoints four salesmen A, B, C and D and observes their sales in three

seasons—summer, winter and monsoon. The figures (in lakhs) are given in the following

table using coding methods Rs. 30 lakhs.

 

Salesmen

Seasons         ————————————————————   Season’s

A                B                 C                 D              Total

Summer                36               36               21               35               128

Winter                  28               29               31               32               120

Monsoon              26               28               29               29               112

Salesmen’s Totals    90               93               81               96               360

(i) Do the salesmen significantly differ in performance? Table Value= 1.619

(ii) Is there significant difference between the seasons?  Table Value= 1.417

 

 

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Loyola College M.Com Nov 2008 Financial Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 16

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – November 2008

    CO 1807 – FINANCIAL MANAGEMENT

 

 

 

Date : 04-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART-A

Answer ALL questions.                                                                                 (10 x 2 = 20)

 

  1. Explain the term operating leverage?
  2. Classify the patterns of capital structure?
  3. What are the importance of K.
  4. Discuss the purpose of issue of right shares.
  5. What are the advantages to the company at the time of issue of Bonus Shares?
  6. How do you view the operating cycle in Working Capital Management.
  7. Illustrate the motive for holding cash.
  8. What are the credit polices available in working capital management.
  9. How do you process the Capital Budgeting?
  10. Write short note on Finance Lease.

 

PART – B

Answer any five questions.                                                           (5 x 8 = 40)

 

  1. Explain the factors affecting Capital Structure.
  2. State the SEBI Guidelines for Right Issue.
  3. Discuss the Factors Affecting Dividend Policy.
  4. The relevant financial information for Xavier Limited for the year ended

2007 is given below.

             Profit and Loss Account                                        Balance Sheet Data

(Rs. million)                                       Beginning of 2007     End of 2007

Sales                          80                      Inventory                         9                    12

Cost of goods sold    56                      Accounts receivable        12                   16

Accounts payable             7                    10

What is the length of the operating cycle? The cash cycle? Assume 365 days to a year.

15. M Ltd. is considering relaxing its collection efforts. Existing sales are Rs.50,00,000, Average

collection period is 25 days, P/V Ratio 25%, Cost of Capital 15% and Bad debts 4%.

The relaxation of the collection effort will increase sales by Rs.6,00,000, increase average

collection period to 40 days and increase bad debts to 6%. The company can save collection

expenses of Rs.10,000. Advice the company.

16. A Ltd. issued Rs.100, 15% debt at par repayable in 3 annual installments of Rs.30, Rs.30 and

Rs.40 at the end of the 7th, 8thand 9th years respectively. The issued cost is 3% and the tax rate

60% Calculate kd.

 

17. A Ltd. has a share capital of Rs.1,00,000 divided into shares of Rs.10 each. It has major

expansion programme requiring an investment of another Rs.50,000. The management is

considering the following alternatives for raising this amount:

(i) Issue of 5,000 equity shares of Rs.10 each.

(ii) Issue of 5,000, 12% preference shares of Rs.10 each.

(iii) Issue of 10% debentures of Rs.50,000.

The company’s present earnings before interest and tax (EBIT) are Rs.40,000 p.a. You are

required to calculate the effect of each of the above modes on financing of the earnings per share

(EPS) presuming:

(a) EBIT continues to be the same even after expansion.

(b) EBIT increases by Rs.10,000.

18. Operating Leverage = 2; Combined Leverage = 3, at present sales level of 10,000 units; selling

price = Rs.12; Variable cost = 50% of sales; Tax Rate = 50%

The company has no preference share capital. If the rate of interest of the company’s debt is 16%

Calculate the amount of debt to the capital structure.

PART – C

Answer any two questions                                                                         (2 x 2 = 40)

19. A project requires investment of Rs.1,00,000 and the working capital of Rs.20,000 at the end

of the first year. The project has a life of 5 years and the scrap value of Rs.20,000.  The project

yields the following profits before tax.

Year                   Profit before Tax (PBT)

Rs.

1                           20,000

2                           40,000

3                           60,000

4                           50,000

5                            30,000

Calculate

(i) pay back period, (PBP),

(ii) Average Rate of Return (ARR),

(iii) Net present value (NPV) and

(iv) Profitability Index PI

(v) Discounted pay back period

Assume cost of capital is 10% and tax @ 50%

20. A Ltd, is presently operating at 60% capacity and producing 36,000 units per annum. In the

next year it plans to operate at 90% capacity.

The present cost price structure per unit is – Raw Material Rs.4; Wages Rs.2; Variable overheads

Rs.2; Fixed overheads Re.1 and selling price Rs.10

1. Raw material will remain in stores for 2 month.

2. WIP for 1 month.

3. Finished goods for 2 months.

4. Debtors are allowed 2 months credit and creditors are allowed 3 months credit.

5. Lag in payment of wages and overheads = 1 month each.

Ascertain the profit at 90% capacity level and the working capital necessary to sustain this  production, assuming that the cash balance of 5% of the gross working capital is required. Calculate the Cash Cost of Working Capital .

21. You are required to determine the weighted average cost of capital (Ko) of the K.C. Ltd. using (i) book value weights; and (ii) market value weights. The following is available for your perusal:

The K.C. Ltd.’s present book value capital structure is :

Rs.

Debentures (Rs.100 per debenture)                  8,00,000

Preference Shares (Rs.100 per share)               2,00,000

Equity Shares (Rs.10 per share)                      10,00,000

20,00,000

All these securities are traded in the capital markets. Recent prices are, debentures @ Rs.100, preference shares @ Rs.120 equity shares@ Rs.22. Anticipated external financing opportunities are –

(i) Rs.100 per debentures redeemable at par: 20-year maturity, 8% coupon rate, 4% floatation costs, sale price Rs.100.

(ii) Rs.100 preference share redeemable at par: 15-year maturity, 10% dividend rate,     5% floatation costs, sale price Rs.100.

(iii) Equity shares: Rs.2 per share floatation costs, sale price Rs.22.

In addition, the dividend expected on the equity share at the end of the year in Rs.2 per share; the anticipated growth rate in dividends is 5% and the company has the practice of paying all its earning in the form of dividends. The corporate tax rate is 50%.

 

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Loyola College M.Com Nov 2008 Creative Advertising Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 24

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – November 2008

    CO 3875 – CREATIVE ADVERTISING

 

 

 

Date : 10-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Write briefly on the following                                                                                          10X2 =20

 

  1. Tag line
  2. Body copy
  3. TRP
  4. Copy platform
  5. Account Executive
  6. Creative boutique
  7. Publicity
  8. Attention/attraction value
  9. Copy testing
  10. O&M

PART – B

Answer any five questions                                                                                              5 X 8 = 40

 

  1. Explain Big Idea and its role in creative strategy.
  2. Give a brief history of advertising and explain how it helps or hinders the cultural aspect of the society.
  3. Discuss the myths about creativity.
  4. Write about the types of headlines and its functions.
  5. Discuss how the advertising industry contributes to the economic growth of the country.
  6. How can one become an effective copy writer?
  7. What is transit advertising? Discuss its pros and cons.

 

PART – C

Answer any two questions                                                                                           2 X 20 = 40

 

  1. What are appeals? Discuss the types with examples.
  2. What are the methods by which ad agencies get clients? Explain the various stages in the client-agency relationship.
  3. Explain the Integrated Marketing Communication Process with the help of a diagram.

 

 

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 24

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – November 2008

    CO 3875 – CREATIVE ADVERTISING

 

 

 

Date : 10-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART – A

 

Write briefly on the following                                                                                          10X2 =20

 

  1. Tag line
  2. Body copy
  3. TRP
  4. Copy platform
  5. Account Executive
  6. Creative boutique
  7. Publicity
  8. Attention/attraction value
  9. Copy testing
  10. O&M

PART – B

Answer any five questions                                                                                              5 X 8 = 40

 

  1. Explain Big Idea and its role in creative strategy.
  2. Give a brief history of advertising and explain how it helps or hinders the cultural aspect of the society.
  3. Discuss the myths about creativity.
  4. Write about the types of headlines and its functions.
  5. Discuss how the advertising industry contributes to the economic growth of the country.
  6. How can one become an effective copy writer?
  7. What is transit advertising? Discuss its pros and cons.

 

PART – C

Answer any two questions                                                                                           2 X 20 = 40

 

  1. What are appeals? Discuss the types with examples.
  2. What are the methods by which ad agencies get clients? Explain the various stages in the client-agency relationship.
  3. Explain the Integrated Marketing Communication Process with the help of a diagram.

 

 

 

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Loyola College M.Com Nov 2008 Business Environment & Policies Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 20

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – November 2008

    CO 1811 – BUSINESS ENVIRONMENT AND POLICIES

 

 

 

Date : 13-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

PART – A

    Answer ALL the Questions                                                                               ( 10 X 2 = 20 Marks)

  1. Mention the powers of the Judiciary.
  2. What are the benefits of social audit?
  3. What are the special features of Capitalism?
  4. State the objectives and uses of the study of Environmental Analysis.
  5. Comment on internal and external business environment with suitable examples.
  6. What is Business voluntarism in the context of Environmental Quality?
  7. Mention the various dimension of Economic environment.
  8. Comment on Religion and its social aspects.
  9. What are the rights of the Consumers?
  10. Why do you favour the privatization of public sector units in India?

PART – B
Answer any FIVE Questions                                                                     ( 5 X 8 = 40 Marks)

  1. Explain how does business of to-day differ from that of yesteryears.
  2. Discuss the consequences of State control of business to-day.
  3. Should there be any change in the constitution? If changes are required, suggest areas of change.
  4. Explain the significance of Business Environment to-day.
  5. `Technology affects Business in two major ways’. – Elaborate.
  6. Explain the techniques of Environmental Analysis.
  7. Mention the effects of urbanisation on the social life of India’s citizens.
  8. `A Vigilant businessman takes stock of the political environment before taking any major policy decision.’ – Comment.

 

 

 

PART – C

            Answer any TWO Questions                                                                    ( 2 X 20 = 40 Marks)

  1. Describe and evaluate the Socio-Cultural Environmental influence on the Business Policy in India.
  2. What is Pollution in the context of Ecological Environment? Describe the major types and agents of Pollution. Suggest ways and means to bring about ecological balances in India.
  3. What is Privatization? What are its objectives? Justify the need for slow pace or quick implementation of privatization.

 

 

 

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Loyola College M.Com Nov 2008 Brand Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 22

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – November 2008

    CO 3803 – BRAND MANAGEMENT

 

 

 

Date : 05-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION – A

Answer all questions in not more than 3 lines each:                                  (10 x 2 = 20 marks)

 

  1. What is Brand Performance?
  2. “4 Categories of intangibles can be linked to a brand” – State these intangibles.
  3. What do you understand by the “Depth” of a branding strategy?
  4. What is a Brand Symbol?
  5. What is EDLP? What is its significance for a brand?
  6. What is the difference between Public relations and publicity?
  7. Briefly explain the essence of the “Breadth” of a branding strategy.
  8. What is an Orphan brand?
  9. What is Straddled positioning?
  10. What is Domain name?

SECTION – B

Answer any 5 in not more than 2 pages each:                                            (5 x 8 = 40 marks)

 

  1. What do you understand by the breadth of the Product Mix? How is it important for Brands?
  2. How would you revitalize a fading brand?
  3. What are the advantages of a global marketing program from a branding perspective?
  4. How can the following benefit from branding?
  • Retailers and Distributors
  • On line products and services
  1. What are the bases on which brand judgements made?
  2. How would you update the position of a brand overtime?
  3. What is Relationship marketing?
  4. What is branding – “The New Zealand Way”?

SECTION – C

Answer any 2 in not more than 4 pages each:                                            (2 x 20 = 40 marks)

 

  1. Explain the factors which create a strong brand image.
  2. What is Brand Value Chain? Briefly explain the value stages.
  3. What are the advantages of Brand Extensions.

 

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Loyola College M.Com Nov 2008 Advanced Business Statistics-I Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

QB 19

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – November 2008

    CO 1810 – ADVANCED BUSINESS STATISTICS-I

 

 

 

Date : 11-11-08                 Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

SECTION: A

Answer All Questions:                                                                                       (10 x 2 = 20)

  • What precautions would you take before using secondary data?
  • What is a Questionnaire? How does it differ from a Blank Form?
  • Give mean 25, Mode 24, the median would be————?
  • If β2 = 3, the distribution called—————-?

If  β2 >3, the distribution called—————-?

If  β2 <3, the distribution called—————-?

  • What is meant by Time Series Analysis?
  • The probability that a boy will get a scholarship is 0.9 and that a girl will get 0.8. What is the probability that at least one of them will get the scholarship?
  • What is χ2 test? State the uses of χ2
  • What are non parametric tests? In what ways are they different from parametric tests?
  • Explain Type II error?
  • Draw Pascal’s Triangle for five numbers of known values?

SECTION – B

Answer any five only:                                                                                    (5 x 8 = 40)

11) Write short notes on the following terms

  • Mutually exclusive events
  • Independent and dependent events
  • Equally likely events
  • Complementary events

12) What is a Control Chart? Show a typical Control Chart. How are Control Charts

for Mean and Range constructed when Standard are given?

13) The following are some of the particulars of the distribution of weight of boys

and girls in a class:

Boys                            Girls

Number                                   100                              50

Mean Weight                          60 Kg                         45 Kg

Variance                                  9                                 4

Find the standard deviation of the combined data.

Which of the two distributions is more variable?

14) The following table relates to the tourist arrivals (in millions) during 1997 to 2003

India:

Years:                         1997    1998    1999    2000    2001    2002    2003

Tourists arrivals:           18        20        23        25        24        28        30

(In millions)

 

Fit a straight line trend by the method of least squares and estimate the number of

tourists that would arrive in the year 2009.

15) A) find out n, p, q when the mean of a binomial distribution is 99 and Standard

Deviation is 9.

  1. B) In an intelligent test administered to 1000 students the average score was 42 and standard deviation 24. Find ( a) the number of students exceeding a score of 50, (b) the number of students lying between 30 and 54, and (c) the value of score exceeded by the top 100 students.

16) A) The sales manager of large company conducted a sample survey in states A

and B taking 400 samples in each case. The results were:

 

 

Average Sales

Standard Deviation

 Stat A Stat B
Rs.2500 Rs.2200
Rs.400 Rs.550

 

Test whether the average sales is the same in the two states at 1% level.

 

  1. B) A sample of ten house owners is drawn and the following values of their incomes are obtained. Mean Rs.6000, standard deviation Rs.650. Test the hypothesis that the average income of house owners of the town is Rs.5500. ( The table value of t for 9 d.f at 5% level = 2.262)

 

  • Perform a Two- way ANOVA on the data given below:
TREATMENT –  I
TREATMENT

II

 I II III
I 30 26 38
II 24 29 28
III 33 24 35
IV 36 31 30
V 27 35 33

 

Use the coding method, subtracting 30 from the given numbers.

 

  • The nicotine contents of two brands of cigarettes, measured in milligrams, was found to be as follows:

 

Brand A 2.1 4.0 6.3 5.4 4.8 3.7 6.1 3.3
Brand B 4.1 0.6 3.1 2.5 4.0 6.2 1.6 2.2 1.9 5.4

 

Test the hypothesis, at 0.05 level of significance, that the average nicotine contents of the two brands are equal against the alternative that they are unequal by applying Mann-Whitney U test.

 

SECTION – C

Answer any two only:                                                                                        (2 x 20 = 40)

 

  • Find out the two regression equations from the following distribution.

 

Sales

(Rs.’000)

 Profit (in Rs.’000)
0 – 10 10 – 20 20 – 30 30 – 40
50 – 70 4 3 5 8
70 – 90 6 7 4 9
90 – 110 5 3 5 6
110 – 130 3 2 6 4

 

Calculate, 1) The coefficient of correlation. 2) The profit corresponding to sales of Rs.1, 50,000.

  • Ten competitors in a beauty contest are ranked by three judges in the following order:
1st Judge 1 5 4 8 9 6 10 7 3 2
2nd Judge 4 8 7 6 5 9 10 3 2 1
3rd Judge 6 7 8 1 5 10 9 2 3 4

 

 

 

 

 

 

 

Use the rank correlation coefficient to discuss which pair of judges has the nearest approach to common tastes in beauty.

 

  • In the accounting department of a bank 100 accounts are selected at random and examined for errors. Suppose the following results have been obtained:

 

No. of  errors 0 1 2 3 4 5 6
No. of accounts 35 40 19 2 0 2 2

 

 

 

 

On the basis of this information can it be concluded that the errors are distributed according to the Poisson probability law? Test the goodness of fit by χ2.

 

 

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Loyola College M.Com April 2009 Strategic Marketing Management Question Paper PDF Download

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       LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KP 37

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – April 2009

CO 1808 – STRATEGIC MARKETING MANAGEMENT

 

 

 

Date & Time: 25/04/2009 / 1:00 – 4:00       Dept. No.                                                  Max. : 100 Marks

 

 

SECTION – A

 Answer all questions. Each answers carries maximum of 2 marks.

 Each answer should be around 10 lines.                                                                   (10 x 2 = 20 marks)

 

  1. Why do some new products fail?
  2. When is ‘Skim the cream’ pricing appropriate?
  3. Mention some idea generating techniques?
  4. Mention any two characteristics of the ‘Business Strength’ dimension of the GE Multifactor Portfolio Matrix
  5. Identify any two product strategies during the maturity stage of the product life cycle.
  6. Can monopolies be challenged?
  7. How does ‘experimentation’ become a strategic advantage to the firm?
  8. Identify a brand strategy which works well in any industry known to you.
  9. What are the ‘hard’ and ‘soft’ elements in marketing?
  10. Identify any two tactics to manage or survive a recession.

SECTION – B                           

 

Answer any 5 questions. Each answers carries maximum of 8 marks.

Answers should be in about 1 page.                                                                        (5 x 8 = 40 marks)

 

  1. Comment on Davidson’s seven principles of brand development.
  2. Suggest three advertisements (appealing to man’s emotions) ideas to reduce violence in Indian society.
  3. Recommend a logistics plan to help a new retail chain specializing in Home Computers to start its presence in Chennai?
  4. Suggest appropriate strategies for market followers in the Higher Education industry.
  5. Comment on the cost-effectiveness of different promotion tools during the life cycle of a product.
  6. Compare ‘Cost based’ with ‘Market based’ Pricing-approach, for a food business product item.
  7. Recommend ideas and design a good message, to help a political party to win the ensuing elections.
  8. Why is it important to segment your audience before developing a promotion campaign?

SECTION – C

 

Answer any 2 questions. Each answers carries maximum of 20 marks.

Answers should be around 4 pages.                                                                        (2 x 20 = 40 marks)

 

  1. Using the PEST framework below, prepare a critical external environment analysis report on

Chennai to help a Multinational Office Appliances brand, start operations in the city soon.

Political/ Legal Framework: (legislative structures, monopoly restrictions, political and government stability, political orientations, taxation policies, employment legislation, foreign trade regulations, environmental protection legislation, pressure groups, trades union power Socio-cultural factors: (demographics, lifestyles, social mobility, educational levels, attitudes, consumerism)
Economic Factors: (business cycles, money supply, inflation rates, investment levels, unemployment, energy costs, GNP trends, patterns of ownership) Technological factors (levels and focuses of government and industrial R &D expenditure, speed of technology transfer, product life cycles, joint ventures)

 

  1. Develop a ‘Value Chain’ analysis report for a Food Chain focusing on promoting cost effective,

tasty and safe foods in the South Indian Market.

Keep in mind the 5 primary activities (inbound & outbound logistics, marketing and sales, and

service) and 4 support activities (infrastructure, HR mgt., technology development and

procurement) suggested by Porter.

 

 

  1. An Indian Company has hired you to suggest ways to enhance its Brand Image in the wake

of the financial scandal it has faced, of late. You can use the following ideas before you suggest

Brand strategies to the company.

The Brand’s current market positioning; competitors positioning strategies and resource bases; ways

in which the market is likely to develop and the implications of product, brand and market life

cycles; customer perceptions of the portfolio of brands in the market; customers’ expectations and

the extent to which these are being met both by the brand and its competitors; etc., like distributors

expectations; financial, managerial and operational resources usage; bases of competition;

importance of branding to the organization; and managerial expectations of the brand.

 

 

 

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Loyola College M.Com April 2009 Service Marketing Question Paper PDF Download

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       LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

KP 47

SECOND SEMESTER – April 2009

CO 2954 – SERVICE MARKETING

 

 

 

Date & Time: 29/04/2009 / 1:00 – 4:00  Dept. No.                                                   Max. : 100 Marks

 

 

SECTION – A

Answer ALL questions in not more than 3 lines each                     (10 x 2 = 20 marks)

 

  1. Give a brief definition of the concept of Service.
  2. What is customer service?
  3. What are implicit service promises?
  4. What is adequate service level?
  5. What is service quality assessment?
  6. Enumerate the core dimensions of E-Service quality.
  7. What is service recovery.
  8. State the types of guarantees in services marketing.
  9. What is physical evidence?
  10. State the Key pricing structures used in services marketing.

SECTION – B

Answer any FIVE in not more than 2 pages each.                  (5 x 8 = 40 marks)

 

  1. “Four very important components make up a service” – What are these?
  2. Write a note on the Zone of Tolerance.
  3. What are the determinants of customer satisfaction.
  4. What is relationship marketing?
  5. Enumerate and explain the different types of complainers.
  6. Explain the different types of personnel in a service organization.
  7. “The Serivce scape can play many roles simultaneously” – What are these?
  8. What are the guidelines to be followed for evolving the physical evidence strategy?

 

SECTION – C

Answer any TWO in not more than 4 pages each              (2 x 20 = 40 marks)

 

  1. How does a services marketer address the issues involving customer service expectations?
  2. What are the sources of pleasure and displeasure in a services encounter?
  3. There are some key differences in the way prices are perceived by customer in services consumption, as compared to merchandise consumption. What are these?

 

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Loyola College M.Com April 2009 Security Analysis & Portfolio Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

KP 48

THIRD SEMESTER – April 2009

CO 3802 – SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

 

 

 

Date & Time: 16/04/2009 / 1:00 – 4:00         Dept. No.                                                       Max. : 100 Marks

 

 

SECTION – A

Answer ALL questions:                                                                        ( 10 x 2 = 20 )

 

  1. What is meant by portfolio management?
  2. Write a short note on “options and futures”.
  3. What do you understand by risk?
  4. How to measure a risk?
  5. Identify the factors on which the profit potential of an industry depends upon.
  6. Distinguish between Technical Analysis and Fundamental Analysis.
  7. What is Capital Asset Pricing Model?
  8. In what way stock split affect the share price movement?
  9. Why Strong form of market hypothesis is not popular as Weak form hypothesis?
  10. The investor is seeking an efficient portfolio in the correlation of 0.7 between the portfolio

and the market and the S.D is 2.5.  Market S.D is 1.4%.  Market rate of return is 16%.  The

risk free rate of return is 8%.  What is the required rate of return?

 

SECTION – B

Answer any five questions:                                                                    ( 5 x 8 = 40 )

 

  1. Compare and contrast between speculation and investment.
  2. Briefly explain the functions of a secondary market.
  3. List out and explain the classification of risks involved in the investment process.
  4. The market price of an equity share is Rs.100. Following information is available in
    respect of dividends, market price and the expected market condition after one year.

Market condition           Probability                Market price (Rs.)          Dividend (Rs.)

            Good                                 0.25                                115                                9

Normal                              0.50                               107                                 5

Bad                                   0.25                                 97                                 3

Find out the expected return and variability of returns of the equity share.

  1. Discuss the basic concepts underlying Chart Analysis.
  2. Give a brief summary of tests conducted and their results under semi strong form of

efficient market hypothesis.

  1. What do you mean by Weak Form Market? Bring out its assumptions.
  2. Mittal owns a portfolio of two securities with the following expected returns, standard

deviation and weights:

Security Expected Return Standard Deviation  Weight
X 15% 18% 0.30
Y 20% 23% 0.70

What is maximum and minimum portfolio standard deviation for varying levels of correlation between two securities?

SECTION – C

Answer any TWO questions:                                                                 ( 2 x 20 = 40 )

 

  1. Discuss in detail the various alternative methods of investment available.
  2. Explain in detail the various segments of macro economic variables of fundamental analysis

of portfolio.

  1. Write note on
  • Fiscal policy
  • Systematic Risk
  • Risk exposure in company analysis
  • Support level and resistance level in Chart Techniques
  • Institutional investors

 

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Loyola College M.Com April 2009 Research Methodology Question Paper PDF Download

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 LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KP 50

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – April 2009

CO 3804 – RESEARCH METHODOLOGY

 

 

 

Date & Time: 24/04/2009 / 9:00 – 12:00  Dept. No.                                                  Max. : 100 Marks

 

 

SECTION: A

Answer All Questions:                                                                                       10 x 2 = 20

 

  • What is Action Research?
  • What criteria should a research problem satisfy?
  • How does questionnaire differ from schedule?
  • Define a hypothesis.
  • What is the rationale of footnotes in a research report?
  • Define Type I and Type II errors.
  • Under what conditions is it appropriate to use a one – tailed test?
  • What is Z test?
  • Mention any two conditions to be satisfied for applying Chi square test?
  • What do you understand by Non – Parametric tests?

 

SECTION – B

Answer any five only:                                                                                    5 x 8 = 40

 

  • Explain the objectives of social research?

 

  • How is research problem selected? Illustrate your answer with suitable examples

 

  • Examine the merits and limitations of experimental approach to research?

 

  • Distinguish between structured and unstructured interview.

 

  • Describe the essential features of a research report.

 

  • What is pilot survey? Explain its usefulness in the context of social research

 

  • Ten students are selected at random from a college and their heights are found to be 100, 104, 106, 110, 118, 120,122,124,126 and 128 cms. In the light of these data discuss the assumption that the mean height of the students of the college is 110cm.

The table value of t at 5% level for 8 df is 2.306 and for 9 df is 2.262 and 10 df is 2.228 for a two tailed test.

 

  • The following data is collected on two characteristics:

 

Particulars                   Smokers          Non – Smokers

Literate                             83                           57

Illiterate                            45                           68

Based on this can you say that there is no relation between the habit of smoking and literacy.

 

 

 

 

SECTION –C

 

Answer any two only.                                                                                        2 x 20 = 40

 

  • Explain the stages involved in formulation of a research project.

 

  • Discuss various approaches to research?

 

  • The following data is relating to the units produced per day by 4 workers in 5 machines of different types. Test whether the four workers differ in terms of mean productivity and test whether the mean productivity is the same for the five different machines.

 

Workers Machine Type
1 2 3 4 5
1 10 9 8 12 10
2 11 9 8 12 10
3 13 10 9 10 11
4 14 9 8 12 12

 

 

  • School children taking coaching in three private schools A,B and C secure the following scores out of 100.

 

No of Children 1 2 3 4 5 6 7 8 9 10
School – A 33 38 39 48 58 70 61 41 45 49
School – B 32 15 87 32 22 63 56 57 44 —
School – C 55 68 27 88 46 52 76 — — —

Test the hypothesis that the students in the three private schools have identical distribution of scores at significance level at 1 %. Apply H test.

 

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Loyola College M.Com April 2009 Modern Management Practice Question Paper PDF Download

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    LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

KP 43

SECOND SEMESTER – April 2009

CO 2813 / 2809 – MODERN MANAGEMENT PRACTICE

 

 

 

Date & Time: 24/04/2009 / 1:00 – 4:00       Dept. No.                                                       Max. : 100 Marks

 

 

SECTION – A

Answer all question                                                                           ( 10 x 2 = 20 marks)

Explain briefly in about 10 lines each of the following:

 

  1. Human Relations skills of Managers
  2. Role of Front Line Managers
  3. BCG Matrix
  4. Span of Control
  5. Core Competency
  6. Equity Motivation Theory
  7. Maslow Need Hierarchy
  8. Change Management
  9. Characteristics of excellent companies

10 Just in Time (JIT)

 

SECTION – B

Answer any 5 questions (1 page each)                                             (5 x 8 = 40 marks)

 

  1. What are the Challengers to Managers in 21st century?
  2. Differentiate between Specialist Managers and Generalist Managers
  3. Explain Strategic Management Process
  4. Describe Corporate Social Responsibility
  5. Distinguish between functional and divisional organizational structure
  6. Explain Total Quality Management (TQM)
  7. What are Leadership Traits? Can managers be developed?
  8. Explain Hertzberg two factor theory of motivation?

 

SECTION – C

Answer any two questions ( 4 pages each)                                      (2 x 20 = 40 marks)

 

  1. Explain Span of Control? What are the factors that determine optimum span of

control? How the degree of span of control influences organizational structure

  1. “Not all changes are improvements, but all improvements are changes”. Explain the

statement with reference to managing change. What are the barriers to change?

  1. Distinguish between group and team. What are the stages of group development?

What are the conditions for promoting effective group decision making?

 

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Loyola College M.Com April 2009 Labour Legislation Question Paper PDF Download

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        LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

KP 58

FOURTH SEMESTER – April 2009

CO 4959 – LABOUR LEGISLATION

 

 

 

Date & Time: 28/04/2009 / 9:00 – 12:00    Dept. No.                                               Max. : 100 Marks

 

 

SECTION-A                                              

(Answer ALL questions)                                    (10 x 2 = 20)

 

  1. Who is a competent person according to The Factories Act?
  2. Define the term “Hazardous Process”.
  3. Give the list of dependents as found in the Workmen Compensation Act.
  4. What are the various objectives of Industrial Disputes Act?
  5. What do you mean by Public utility service? .Give any two examples for public utility service.
  6. Who is an “Appellate Authority”?
  7. A woman worked for 55 hours during the previous week, hourly rate of wages =Rs.50. Calculate the overtime wages payable to her.
  8. An employee worked for 250 days during the previous year; should his services be treated as continuous service?
  9. State the procedure to be followed for the submission of draft standing orders.
  10. Define the term “week” as per The Factories Act, 1948.

SECTION-B                                             

                               (Answer any FIVE questions)                                    (5 x 8 = 40)

 

  1. Enlist and explain the various rules regarding distribution of compensation to the workmen.
  2. Bring out the provisions regarding the working hours for children.
  3. Expalin the procedures to be followed in the following cases as per the Factories Act.
  4. a) Constitution of site approval committee
  5. b) Compulsory disclosure of information by the employer.
  6. List out and explain the classification of industrial disputes.
  7. Under what circumstances strikes and lock outs are considered as illegal? What are the

Rules to be applied for the levy of penalty for such illegal strikes and lock outs?

  1. Briefly explain the provisions relating to the following:
  2. a) Certification of Standing Orders.
  3. b) Conditions to be fulfilled for the certification of standing orders.
  4. What are the various deductions allowed from wages as per The Payment of Wages Act?

 

  1. Explain the Jurisdiction and powers of Presiding Officers of National

Commission to solve industrial disputes.

                                                    SECTION-C

(Answer any TWO questions)                            (2 x 20 = 40)

 

19 a) Discuss in detail the various welfare measures to be provided to the workers in the

Factory as under The Factories Act-1948.

  1. b) What are the special provisions to be applied in factories to ensure the good

Governance in Factories.

 

  1. Explain in detail the provisions to be followed in the following cases as per The

Workmen Compensation Act.

  1. a) Rights of workmen laid-off for compensation.
  2. b) Retrenchment ..

 

  1. Bring out the provisions to be followed as per the Standing procedures Act for the

Following  matters.

.

  1. a) Payment of subsistence allowance. (7)
  2. b) Powers of certifying Officers and appellate authorities.(7)
  3. c) Powers of Appropriate Government.(6)

 

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