LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

TH 08

B.Sc. / B.A.  DEGREE EXAMINATION – Viscom. / Economics

FOURTH SEMESTER – APRIL 2007

CO 4200 / 3100 – PRINCIPLES OF MARKETING

 

 

Date & Time: 27/04/2007 / 9:00 – 12:00        Dept. No.                                                     Max. : 100 Marks

 

 

 

Section A

 

Answer ALL the questions                                                                       [10×1=10]

1. Define marketing.
2. What is meant by undifferentiated market?
3. List out the steps in new market development.
4. What is Demand-Oriented pricing policy?
5. Mention the objectives of physical distribution.
6. Define Advertising.
7. Who is a creative Salesman?
8. Bring out the meaning of sales promotion.
9. What is publicity?
10. Give the concept of service.

 

Section B

Answer Any FIVE                                                                                 [5×8=40]

11. Describe the various Approaches to the study of Marketing.
12. Bring out the Advantages of Market Segmentation.
13. What is meant by Product Life Cycle? Explain its concept with example.
14. Explain the following pricing with a diagram

(i) Odd Pricing

(ii) Psychological Pricing

(iii) Prestige Pricing

(iv) Geographic Pricing

15. What is Warehousing? Describe the functions of Storage.
16. Discuss the nature and importance of personal selling.
17. Explain the reasons for growing use of Sales promotion in recent years.
18. How will you classify service? Explain.

 

Section C

Answer Any TWO                                                                                [2×20=40]

19. Explain the various functions of Marketing.
20. What are the basic pricing policies? Critically evaluate the major factors

that should be taken into account in developing a price policy.

21. Describe the Major Advertising decisions.

 

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