LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.COM. DEGREE EXAMINATION – COMMERCE & CORPOR. SEC.

THIRD SEMESTER – APRIL 2012

BU 3203 – BUSINESS COMMUNICATION

 

 

 

Date : 02-05-2012              Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

Part A

Answer All Questions                                                                                                           (10 X 2 =20)

 

1. What are the various forms of written communication?
2. Mention any three important points that should be included in a quotation.
3. How do business organization benefits from issuing press release?
4. Mention the stages of a collection series.
5. What is meant by ‘Status Consciousness’?
6. Why is it important to sign every pages of the Minutes book?
7. What are the advantages of allowing credit in trading?
8. In what way is a classified advertisement similar to a telegram?
9. What is a performance report?
10. Mention any three objectives of a sales letter.

 

Part B

Answer any Five Questions                                                                                                    (5 X 8 =40)

 

11. Describe with illustration the different parts of a Business letter.
12. Discuss the important guidelines for drafting letter of Credit and status enquiry.
13. Draft a report of a committee appointed to identify areas of diversification for a company engaged in producing home appliances.
14. Draft a letter of appreciation to an employee who has achieved the sales target.
15. What are the Characteristics of a good Classified Advertisement?
16. Explain the various advantages of forming committees.
17. How should a candidate behave during a selection interview?
18. You have been asked to declare open “Commerce Form 2011” draft an appropriate speech for the occasion.

 

Part C

Answer any Two Questions                                                                                               (2 X 20 =40)

 

19. Briefly discuss the changes brought in the field of Communication by the newly introduced electronic devices.
20. Draft an Application to Reliance Company Ltd. Mumbai, for the post of Chartered Accountant specially emphasizing your good auditing skills, knowledge of State and Central taxes and your dignified personality.
21. You have received a letter from Mr. Vasanth. Vasanth & Co, reminds you to settle a claim of Rs 5 lakhs immediately. Draft a suitable replay requesting for extending of the terms and suggesting payments in installments.

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.COM. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – NOVEMBER 2012

BU 3203 – BUSINESS COMMUNICATION

(COMMERCE SHIFT II ONLY)

 

Date : 09/11/2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION – A

ANSWER ALL QUESTIONS:                                                                                   (10×2=20)

 

1. Define Proposition.
2. Mention any four factors that can be give rise to complaints.
3. What is a counter offer?
4. Give the meaning of ‘Reprimand Interview’.
5. Write the three possible attitudes that suppliers can have towards a complaint.
6. Mention any two types of advertisement copy.
7. How does language act as a barrier to effective communication?
8. Distinguish between reference and testimonials.
9. What is the meaning of “3 percent, 7 days”?
10. What is an enclosure?

 

SECTION-B

ANSWER ANY FIVE QUESTIONS:                                                                         (5X8=40)

 

1. Briefly explain the functions of business letters.
2. How do marketers write effective sales letters?
3. Draft an office circular emphasising the need of minimising the use of staff cars.
4. Draft a suitable reply to a customer who has complained about the poor services of computers supplied by you.
5. The commerce forum of your college plan to organize a two day seminar on the need to tackle inflation. Prepare a suitable handout to be issued to the press.
6. As a retailer, draft a letter to Rainbow India Private Ltd., Calcutta, placing an urgent order with them for certain goods required for the forthcoming rainy season. Draw their attention to the need for prompt delivery.
7. Explain the components of a Resume.
8. What are the guidelines to be followed to make Advertisements attractive and effective?

 

SECTION-C

ANSWER ANY TWO QUESTIONS:                                                                 (2X20=40)

 

1. (a) Explain the principles of communication.(10 marks)

 

(b) Apply these principles to develop effective telephone communication in an                 organisation. (10 marks)

 

1. Draft an application to TCS, Chennai for the post of HR Manager specially emphasizing your effective management practices, good leadership styles and command over English.
2. You are residing in an upcountry town. You read in the newspapers that Eastern and Western Stores Ltd., Mumbai, are holding their annual sale in the current month and you want to order some sports materials required by you. Write:

1. A letter to Eastern and Western Stores Ltd., asking for their catalogue.(10 marks)
2. A letter from Eastern and Western Stores Ltd., informing you that a catalogue has been sent and that the catalogue also contains usual business terms.(10 marks)

 

 

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