LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

   B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

QB 03

THIRD SEMESTER – November 2008

CO 3103 / 3100 – PRINCIPLES OF MARKETING

 

 

 

Date : 08-11-08                     Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION A

 

ANSWER ALL QUESTIONS                                               [10X2=20marks]

 

1. Define market.
2. Comment on Volume Segmentation.
3. State the disadvantages of labelling.
4. Define Product.
5. What are the basic pricing policies?
6. Who is a Retailer?
7. What is Telemarketing?
8. Bring out the objectives of Physical distribution.

9.How Personal selling is different from Advertising?

10.Give the meaning of Sales promotion.

 

SECTION B

 

ANSWER ANY FIVE QUESTIONS                                  [5X8=40marks]

 

11. Define Market Segmentation. Bring out the benefits of Market Segmentation.
12. Briefly explain the approaches to the study of marketing.
13. Explain the concept of Product life cycle.
14. Describe the following Pricing decisions:

(a) Odd Pricing

(b) Skimming Pricing

(c) Geographic Pricing

(d) Penetration Pricing

15. Explain the services rendered by Wholesalers.
16. Examine the various Sales promotion methods undertaken at dealer’s level.
17. “Advertising is wasteful”. Do you agree? Give reasons.
18. Explain the distinguishing characteristics of Services.

 

SECTION C

 

ANSWER ANY TWO QUESTIONS                                 [2X20=40marks]

 

19. Explain the functions of Marketing.
20. What are the factors affecting Price of a Product? Explain.
21. Describe the functions of Storage. Bring out the advantages of Warehousing.

 

 

 

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