LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
FIFTH SEMESTER – NOVEMBER 2012
BU 5503 – BUSINESS POLICY & STRATEGY
Date : 03/11/2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION-A
Answer all of the following questions: (10×2 = 20 Marks)
- Define business strategy with an example.
- What is a contingency plan?
- Identify the elements of strategic decision.
- What is vertical integration?
- Write a Mission statement for an educational institution.
- What is a strategic gap?
- What do you understand by marketing approach to strategic decision?
- Write a short note on strategic gap analysis.
- What are the four basic types of strategic control?
10.State the main objective of a good promotional policy.
SECTION-B
Answer any five of the following questions: (5×8 = 40 Marks)
- Explain the role of a strategist.
- Explain the major policy issues concerning an organization.
- Discuss the Mechanism of policy making.
- What are the four grand strategic alternatives of an organization?
- Explain the relationship of pricing policy to cost.
- Identify the dimensions of objectives.
- Explain the steps in the process of strategic decision making.
- Discuss the significance of evaluation techniques for strategic control.
SECTION-C
Answer any two of the following questions: (2×20 = 40 Marks)
- Explain the application of strategic management concept through case study method.
- Briefly explain the internal and external environmental scanning in an organization.
- Classify the Various types of Business Policy.