IBPS Specialist Officers (IT) Examination 2015 Held on 14-2-2016 Morning Shift Quantitative Aptitude Question Paper with Answer Key

IBPS Specialist Officer (IT) Examination
IBPS Specialist Officers (IT) Examination 2015 Held on 14-2-2016 Morning Shift Quantitative Aptitude Question Paper with Answer Key

IBPS Specialist Officers (IT) Exam., 2015 (Morning Shift)

Held on 14-2-2016

Quantitative Aptitude

1. 15 men and 16 women together can complete a piece of work in 6 days. If 12 women can complete the same project in 32 days, in how many days will 10 men complete the same project ?

(A)  12

(B)  20

(C)  16

(D)  8

(E)  14

Ans: (A)

2. The interest earned when Rs. ‘P’ is invested for four years in a scheme offering 9% p.a. simple interest is more than the interest earned when the same sum (Rs. P) is invested for two Years in another scheme offering 12% p. a. simple interest, by Rs. 360. What is the value of P ?

(A)  2000

(B)  3500

(C)  2500

(D)  4000

(E)  3000

Ans: (E)

Directions – (Q. 3 – 8) Refer to the pie charge and answer the given questions.

Percentage of employees in different departments of branch ‘LMN’ in the  year 2014

3. In 2014, there were 30% post graduate employees in department B. In 2015, 20 employees of the same department were shifted to branch ‘PQR’. If in 2015, the percentage of post graduate employees in department B were the same, how many post graduate employees were shifted to branch ‘PQR’ ?

(A)  4

(B)  10

(C)  7

(D)  6

(E)  8

Ans: (D)

4. The number of employees in Department D is what percent less than the total number of employees in Department A and F together ?

(A)  50

(B)  80

(C)  75

(D)  25

(E)  85

Ans: (C)

5. In department C, the respective ratio between the number of female employees and male employees was 5 : 6. There were equal number of unmarried males and unmarried females in department C. If the respective ratio between married females and married males was 4 : 5, what is the number of unmarried females ?

(A)  20

(B)  8  

(C)  10

(D)  12

(E)  16

Ans: (D)

6. In 2014, the number of female employees in department E has 5/11 of the total number of employees in the same department. If the number of female employees in department D was 16 less than that in Department E, what is the number of male employees in Department D ?

(A)  32

(B)  31

(C)  28

(D)  20

(E)  24

Ans: (D)

7. What is the average number of employees in Departments C, E and F ?

(A)  89

(B)  87

(C)  97

(D)  109

(E)  99

Ans: (E)

8. What is the central angle corresponding to the number of employees in Department F ? (in Degrees)

(A)  55.9

(B)  56.5

(C)  50.4

(D)  52.8

(E)  51.6

Ans: (C)

9. Four years ago, the respective ratio between the age of Ram and that of Sonu, was 4 : 9. Tina is ten y ears older to Ram. Tina is ten years younger to Sonu. What is Tina’s present age ?

(A)  40 years

(B)  36 years

(C)  30 years

(D)  20 years

(E)  42 years

Ans: (C)

10. A jar has 60 It milk. From the jar, 12 lts of m ilk was taken out and replaced by an equal amount of water. If 12 lts of the newly formed mixture is taken out of the jar, what is the final quantity of milk left in the jar ?

(A)  38.4 lts

(B)  40 lts

(C)  36 lts

(D)  28.6 lts

(E)  36.5 lts

Ans: (A)

Directions – (Q. 11-16) Refer to the graph and answer the given question.

Data regarding number of tourists in two cities – A and B in five different months in the year 2005. Data are given in hundreds

11. Number of tourists in City B in April are what percent more than that in City A in the same month ?

(A)  25

(B)  35

(C)  20

(D)  30

(E)  45

Ans: (E)

12. In the month of December of the previous year (2004), the total number of tourists in both the cities together were 25% more than that in January 2005. What was the number of tourists in both the cities together in December 2004

(A)  57,500

(B)  52,000

(C)  60,500

(D)  54,250

(E)  60,000

Ans: (A)

13. What is the difference between total number of tourists in cities A and B together in January and that in February ?

(A)  2, 500

(B)  2,200

(C)  1,000

(D)  1,500

(E)  2,000

Ans: (E)

14. What is the average number of tourists in city A in February and March ?

(A)  25,000

(B)  28,000

(C)  27,000

(D)  26,000

(E)  28,500

Ans: (C)

15. What is the respective ratio between the total number of tourist in city A in April and May together and that in City Bin the same month together ?

(A)  7 : 16

(B)  7 : 12

(C)  5 : 12

(D)  8 : 13

(E)  7 : 8

Ans: (B)

16. The number of tourists in City B in March is what percent less than that in the same city in May ?

(A)  25

(B)  20

(C) 

(D)   

(E)  

Ans: (C)

Directions – (Q. 17-21) What approximate value will come in place of question mark (?) in the given questions ? (You are not expected to calculate the exact value)

17. √? = (1346.92 + 46.94) ÷ 99.9 – 6.98

(A)  121

(B)  441

(C)  1024

(D)  49

(E)  196

Ans: (D)

18. 012 × 5121/3 × 33.992 ÷ (29 × 16.972) = 2?

(A)  3

(B)  4

(C)  9

(D)  10

(E)  6

Ans: (E)

19. (14.99% of 4799.995) ÷ ? = (170% of 7.111)2

(A)  150

(B)  25

(C)  100

(D)  50

(E)  5

Ans: (E)

20. 3/20 of 239 = ? ÷ (1.6 ×499)

(A)  30

(B)  300

(C)  600

(D)  120

(E)  80

Ans: (A)

21. 

(A)  80

(B)  8

(C)  4

(D)  120

(E)  40

Ans: (E)

22. In the year 2013, the population of a village A was 30% more than the population of village B. The population of village A in 2014 increased by 20% as compared to the previous year. If the population of Village A in 2014 was 7176, what was the population of village B in 2013 ?

(A)  4000

(B)  5000

(C)  4800

(D)  4600

(E)  5200

Ans: (D)

23. Tom gave 20% of a certain amount of money to Ali. From the money Ali received, he spent 25% on school fees and 35% on buying school uniform. After the mentioned expenses, Ali had Rs. 2800 remaining with him. How much money did Tom have initially ?

(A)  Rs. 21,000

(B)  Rs. 35,000

(C)  Rs. 30,000

(D)  Rs. 27,000

(E)  Rs. 28,000

Ans: (B)

24. A and B started a business with an investment of Rs. 3500 and Rs. 2500 respectively. After 4 months C joined with Rs. 6000. If the difference between C’s share and B’s share in the annual profit was Rs. 1977, what was the total annual profit ?

(A)  Rs. 15,620

(B)  Rs. 16,240

(C)  Rs. 14,490

(D)  Rs. 12,770

(E)  Rs. 13,180

Ans: (E)

Directions – (Q. 25-31) Study the table and answer the given questions.

Data regarding number of books sold in either hard bounds or paperback editions and also the categories of books sold in fiction and non-fiction category by four different shops, in a particular month (February 2015).

Book

Shops

Respective ratio between number of hard bounds sold and number of paperbacks sold Number of paperbacks sold out of total %of fictions (hard-bound + paperback) sold out of total books sold
A

B

C

D

2 : 3

1 : 5

1 : 3

3 : 5

1200

1000

600

675

60

65

70

75

Note – (i) Total books sold = number of hard bounds + number of paperbacks sold

25. Number of hard bound editions sold by shop C is what percent less than that sold by shop A ?

(A)  90

(B)  50

(C)  75

(D)  70

(E)  80

Ans: (C)

26. Number of non-fictions sold by shop B is what percent of number of non-fictions sold by shop A ?

(A)  52.5

(B)  64.75

(C)  50

(D)  40

(E)  60

Ans: (A)

27. Total number of books sold by shop B is what percent more than that sold by shop D ?

(A)  

(B)  25

(C)  30

(D)  10

(E)  

Ans: (E)

28. What is the average number of fictions sold by shops A and B ?

(A)  900

(B)  720

(C)  880

(D)  1100

(E)  990

Ans: (E)

29. In March 2015, the number of paperback editions sold by shop D was 20% more than the same sold by the same shop in the previous month. The number of paperback editions sold in March 2015 by shop D constituted 50% of the total number of books sold by shop D in March 2015. What was the total number of books sold in March 2015 by shop D ?

(A)  1860

(B)  1240

(C)  1861

(D)  1600

(E)  1620

Ans: (E)

30. What is the respective ratio between the number of non-fictions sold by shop C and number of non-fictions sod by shop D ?

(A)  7 : 9

(B)  8 : 9

(C)  6 : 7

(D)  8 : 11

(E)  3 : 5

Ans: (B)

31. The distance between two places A and B is 140 kms. 1st scooter departs from place A to B, at a speed of 50 kmph at 10 a.m. 2nd scooter departs from place B to A at a speed of 30 kmph at 12 pm. At what time will both the scooters meet each other ?

(A)  12 : 30 pm

(B)  01 : 50 pm

(C)  1 : 00 pm

(D)  12 : 50 pm

(E)  1 : 30 pm

Ans: (A)

32. Two mobile phones were purchased at the same price. One was sold at a profit of 30% and the second was sold at a price which was Rs. 2500 less than the price at which the first was sold. If the overall profit earned by selling both the mobile phones was 5%, what was the cost price of one mobile phone ?

(A)  Rs. 8000

(B)  Rs. 5000

(C)  Rs. 6000

(D)  Rs. 4500

(E)  Rs. 5500

Ans: (B)

Directions (Q. 33-38) In these questions two equation numbered I and II are given. You have to solve both the equations and mark the appropriate option.

33. I. 2x2 – 21x + 52 = 0

II. 2y – 11y + 12 = 0

(A)  x > y

(B)  x ≤ y

(C)  x ≥ y

(D)  x < y

(E)  Relationship between x and y cannot be determined

Ans: (C)

34. I. 3x2 – 13x + 14 = 0

II. 2y2 – 5y + 3 = 0

(A)  x > y

(B)  x ≤ y

(C)  x ≥ y

(D)  x < y

(E)  Relationship between x and y cannot be determined

Ans: (A)

35. I. 4x2 – 8x + 3 = 0

II. 4y2 – 15y + 14 = 0

(A)  x > y

(B)  x ≤ y

(C)  x ≥ y

(D)  x < y

(E)  Relationship between x and y cannot be determined

Ans: (D)

36. I. 2x2 – 9x + 9 = 0

II. y2 – 7y + 12 = 0

(A)  x > y

(B)  x ≤ y

(C)  x ≥ y

(D)  x < y

(E)  Relationship between x and y cannot be determined

Ans: (B)

37. I. 4x2 + 19x + 22 = 0

II. 2y2 + 11y + 15 = 0

(A)  x > y

(B)  x ≤ y

(C)  x ≥ y

(D)  x < y

(E)  Relationship between x and y cannot be determined

Ans: (E)

38. I. x2 + 8x + 15 = 0

II. y2 + 3y + 2 = 0

(A)  x > y

(B)  x ≤ y

(C)  x ≥ y

(D)  x < y

(E)  Relationship between x and y cannot be determined

Ans: (D)

Directions – (Q. 39-44) What will come in place of (?) in the given number series ?

39. 606 201  66  21  6  ?

(A)  0.5

(B)  2

(C)  5

(D)  1

(E)  3

Ans: (D)

40. 19 10  11  18  38  ?

(A)  97.5

(B)  110

(C)  115

(D)  124.5

(E)  99.5

Ans: (A)

41. 6 4  5  11  ?  189

(A)  44

(B)  39

(C)  65

(D)  96

(E)  62

Ans: (B)

42. 24 26  20  32  12  ?

(A)  42

(B)  54

(C)  56

(D)  46

(E)  64

Ans: (A)

43. 18 19  24  37  66  ?

(A)  158

(B)  224

(C)  219

(D)  192

(E)  127

Ans: (E)

44. 19 6  20.8  23.2  28  ?

(A)  35.7

(B)  37.6

(C)  31.8

(D)  39.8

(E)  38.2

Ans: (B)

Directions – (Q. 45-49) These questions consists of a question and two statements I and II given below it. You have to decide whether the data provided in the statements are sufficient to answer the question.

Read the both the statements and choose the appropriate option.

(A) if statement I alone in sufficient to answer the question.

(B) if statement II alone is sufficient to answer the question.

(C) if both statement I and II are needed to answer the question.

(D) If the given data is not sufficient to answer the question.

(E) Either statement I or statement II in needed to answer the question.

45. What is the curved surface area of the right circular cylinder ?

I. Area of the base of the cylinder is 154 cm2.

II. Volume of the cylinder is 1232 cm2.

Ans: (C)

46. What is the area of the circular field ?

I. Area of the largest square that can be inscribed in the given square field is 2450 cm2.

II. Are of the smallest square in which the given circular field can be inscribed is 4900 cm2.

Ans: (B)

47. In how many days can ‘B’ alone complete the work ?

I. A , B and C together can complete the work in  days, A and B together can complete the work in  days, B and C together can complete it in 

II. A, B and C together can complete the piece of work in  days, A and C together can complete the work in 

Ans: (E)

48. What was the initial quantity of mixture of juice and water ?

I. Juice and water were in the ratio of 8 : 3 respectively in the mixture initially.

II. When 11 litres of mixture is taken out and 6 litres of juice is added, the ratio between juice and water becomes 10 : 3 respectively.

Ans: (C)

49. How much money did Mr. Rajesh receive as retirement funds ?

I. Out of the total money received Mr. Rajesh invested 51% in various schemes, gave 35% of the total money received to his wife and remaining money he spent on miscellaneous items.

II. Out of the total money received, Mr. Rajesh spent 5% on son’s wedding and gave 35% to his wife. Out of the remaining, he invested 28% in insurance policies, 22% in pension fund scheme, 35% in share market and remaining Rs. 4,500,000 he spent on furnishing the house.

Ans: (B)

50. The speed of a boat in still water is 15 km/h and the speed of the current is 3 km/h. The distance travelled by the boat from point A to point B downstream is 24 km more than the distance covered by the same boat from point B to point C upstream in the same time. How much time will the boat take to travel from C to B downstream ?

(A)  2 hrs

(B)  2 hrs 30 mins

(C)  2 hrs 40 mins

(D)  2 hrs 10 mins

(E)  3 hrs 20 mins

Ans: (C)

IBPS Specialist Officer (Marketing) Examination Held on 1-2-2016 Professional Knowledge Question Paper with Answer Key

IBPS Specialist Officer (Marketing) Examination
IBPS Specialist Officer (Marketing) Examination Held on 1-2-2016 Professional Knowledge Question Paper with Answer Key

IBPS Specialist Officer (Marketing) Exam., 2015

(Held on 1-2-2016)

Professional Knowledge

1. A tangible product that the consumer feels comfortable purchasing without gathering additional information and then actually buys with minimum of effort is termed a(n)-

(A)  Shopping good

(B)  Convenience good

(C)  Business product

(D)  Specially good

(E)  Unsought good

Ans: (B)

2. The process of dividing a market into distinct groups of buyers who have different needs, characteristics or behaviours and who might require separate products or marketing programs is called –

(A)  Market segmentation

(B)  Market positioning

(C)  Market differentiation

(D)  Market targeting

(E)  Marketing mix

Ans: (A)

3. …………. is not a stage of product life cycle in marketing.

(A)  introduction

(B)  maturity

(C)  Growth

(D)  Decline

(E)  Planning

Ans: (E)

4. Which of the following is not a characteristic important in influencing an innovator’s rate of adoption ?

(A)  Organization type of the innovator

(B)  Compatibility

(C)  Divisibility

(D)  Communicability

(E)  Complexity

Ans: (A)

5. The financial contracts whose values are obtained from the values of underlying assets are…..

(A)  mortgage

(B)  Commercial papers

(C)  Stocks

(D)  Derivatives

(E)  Bonds

Ans: (D)

6. All of the following are considered to be broad market follower strategies EXCEPT-

(A)  innovator

(B)  imitator

(C)  cloner

(D)  counterteller

(E)  adapter

Ans: (E)

7. A company has four choices when it comes to developing brands. Which one of the following is not one among them ?

(A)  New brands

(B)  Multi brands

(C)  Brand extension

(D)  Line extension

(E)  Brand sponsoring

Ans: (E)

8. ……….. is a demand state where consumer may share a strong need that cannot be satisfied by an existing model ?

(A)  declining demand

(B)  irregular demand

(C)  negative demand

(D)  non-existent demand

(E)  latent demand

Ans: (E)

9. …….. is the development, design and implementation of marketing programme, processes and activities that recognises the breadth and interdependencies of today’s marketing environment.

(A)  Niche marketing

(B)  Supply chain marketing

(C)  Holistic marketing

(D)  Relationship marketing

(E)  Demand-centred marketing

Ans: (C)

10. The ………. holds that marketing strategy should deliver value to customers in a way that maintain or improve both the consumer’s society’s well-being.

(A)  Societal marketing concept

(B)  Society centered marketing

(C)  Customer-centered marketing

(D)  Focused business model

(E)  Production centered business

Ans: (C)

11. Major oil producers carry an oil exploration, oil drilling, oil refining, chemical manufacture and service-station operation. When an organization does all of these separate tasks distribution channel they can be said to have achieved what is called –

(A)  parallel marketing

(B)  horizontal integration

(C)  vertical integration

(D)  concentric integration

(E)  conglomerate marketing

Ans: (C)

12. Which of the following describes the tendency of people to interpret information in a way that will support what they already believe ?

(A)  Selective creativity

(B)  Selective distortion

(C)  Selective matching

(D)  Selective attraction

(E)  Selective attribute

Ans: (B)

13. The ……… stage of a product is characterized as being one where there is period of rapid climb in sales and substantial profit improvement.

(A)  introduction

(B)  decline

(C)  maturity

(D)  saturation

(E)  growth

Ans: (E)

14. The discomfort caused by post purchase conflict is called –

(A)  Dissatisfaction

(B)  Cognitive Dissonance

(C)  Post purchase behaviour

(D)  Buyer’s remorse

(E)  Comparative tension

Ans: (B)

15. ……… is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideals or experiences tot satisfy their needs and wants.

(A)  Psychology

(B)  Product differentiation

(C)  Psychographic segmentation

(D)  Target marketing

(E)  Consumer behaviour

Ans: (E)

16. Mutual Funds are regulated in the country by-

(A)  IRDA

(B)  Association of Mutual Funds of India (AMFI)

(C)  NABARD

(D)  Securities and Exchange Board of India

(E)  Reserve Bank of India

Ans: (D)

17. Situation in which a firm introduces new products to stimulate sales but the profit comes at the expense of other products sold by that firm is called –

(A)  Repositioning

(B)  Push marketing

(C)  Differentiated marketing

(D)  Cannibalization

(E)  Cartelization

Ans: (D)

18. Cultivating opinion leaders and getting them to spread information about a product or service to others in their communities is –

(A)  Buzz Marketing

(B)  Leader Marketing

(C)  Niche Marketing

(D)  Complex Marketing

(E)  Selective Marketing

Ans: (A)

19. Marketing management is defined as-

(A)  Monitoring the profitability of the company’s products and services

(B)  The art and science of choosing target markets and building profitable relationship with them

(C)  Managing the market process

(D)  Developing marketing strategies to move the company forward

(E)  Selecting target markets to deploy marketers

Ans: (D)

20. The measure of the brand’s ability to capture consumer performance and loyalty is termed –

(A)  Brand superiority

(B)  Brand equity

(C)  Brand version

(D)  Brand loyalty

(E)  Brand preference

Ans: (D)

21. Mission statements are at their best when they reflect a ……. an almost impossible dream that provides direction for the next 10 to 30 years.

(A)  Market

(B)  Strength

(C)  Competency

(D)  Vision

(E)  Value

Ans: (D)

22. A strategy in which the initial price of the product is set low in relation to the target market’s range of expected price is termed –

(A)  Market Skimming Pricing

(B)  Old Pricing

(C)  Discount market pricing

(D)  Market Penetration Pricing

(E)  Special market Pricing

Ans: (C)

23. A group of tradition bound consumers who are the tool to adapt an innovation is called –

(A)  Challengers

(B)  Leaders

(C)  Innovators

(D)  Laggards

(E)  Loyal agents

Ans: (D)

24. Low prices on products for which you have accurate price knowledge lets you know that the product has to be a bargain. This type of pricing is termed-

(A)  Reference pricing

(B)  Psychological pricing

(C)  Volume pricing

(D)  Promotional pricing

(E)  Signpost pricing

Ans: (A)

25. The want satisfying power of product is called its –

(A)  Price

(B)  Utility

(C)  Bond

(D)  Purpose

(E)  Goal

Ans: (B)

26. Based on the rates firms play in the target market in a specific industry, they are classified as following except in a-

(A)  Market challenger

(B)  Market plotter

(C)  Market leader

(D)  Market nicher

(E)  Market follower

Ans: (B)

27. TQM approach in which all the people of the company are involved in constantly improving the performance of products, services and business processes. TQM stands for-

(A)  Tata Quality Management

(B)  Total Quality Marketing

(C)  Total Quantity Management

(D)  Total Queries Management

(E)  Total Quality Manipulation

Ans: (*)

28. When backed by buying power, wants become-

(A)  self-esteem needs

(B)  demands

(C)  exchanges

(D)  physical needs

(E)  social needs

Ans: (B)

29. The philosophy of product centered concept is……….

(A)  Right products for the customers

(B)  Make and sell

(C)  Make what the market wants

(D)  Sense and respond

(E)  Selling on product benefits

Ans: (B)

30. The customer’s evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers is called –

(A)  Customer perceived value

(B)  Customer expectation

(C)  Customer satisfaction

(D)  Customer Loyalty

(E)  Customer relationship

Ans: (A)

31. Button market is where ………

(A)  capital is disposed

(B)  gold is purchased and sold

(C)  shares are purchased

(D)  production of silver takes place

(E)  investments are made

Ans: (E)

32. Especially in large firms, a sales force frequently is specialized in some organizational fashion. Which of the following is not one of such specializations ?

(A)  Customer specialization

(B)  Major accounts specialization

(C)  Product specialization

(D)  Geographic specialization

(E)  Economic order specialization

Ans: (B)

33. Greater consumer control means that, in building customer relationships, companies can no longer rely on marketing by intrusion. The most practice marketing is-

(A)  Conversion

(B)  Delivery

(C)  Retention

(D)  Attraction

(E)  Attention

Ans: (D)

34. According to Maslow’s Hierarchy of Needs, sense of belonging is grouped in-

(A)  Esteem needs

(B)  Social needs

(C)  Safety needs

(D)  Physiological needs

Ans: (B)

35. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of market segment. Which of the following would not be among Porter’s Five forces

(A)  Threat of buyer’s growing bargaining power

(B)  Threat of substitute products

(C)  Threat of technological partners

(D)  Threat of intense segment rivalry

(E)  Threat of new entrants

Ans: (C)

36. The unplanned static or distortion during the communication process, which results in the receivers’ getting a different message then the one that the sender sent is the-

(A)  Response

(B)  Feedback

(C)  Noise

(D)  Decoding

Ans: (C)

37. If a MNC like Nestle varied the elements of the marketing mix to suit the countries in which it sold its products, which type of strategy would it be following ?

(A)  Differentiated

(B)  undifferentiated        

(C)  Standardized

(D)  Adapted

(E)  Concentrated

Ans: (C)

38. Under which of the following company orientations towards the market place would we expect to get ‘better economical’ talacy?

(A)  Marketing concept

(B)  Holistic marketing concept

(C)  Production concept

(D)  Selling concept

(E)  Product concept

Ans: (B)

39. If a company focuses only one or a few market segments instead of small share of a large market, the same is-

(A)  Segment marketing

(B)  Conceptual marketing

(C)  Mass Marketing

(D)  Micro Marketing

(E)  Niche Marketing

Ans: (A)

40. An estimate the total financial value of the brand is-

(A)  Brand valuation

(B)  Brand tracking

(C)  Brand auditing

(D)  Brand partitioning

(E)  Brand equity

Ans: (E)

41. The total combined customer value of all the company’s current and potential customers is called –

(A)  Customer share

(B)  Customer delight

(C)  Customer loyalty

(D)  Customer orientation

(E)  Customer equity

Ans: (C)

42. We can say that a………… has three characteristics. (1) It is source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) It has application in a wide variety of markets, and (3) It is difficult for competitors to imitate.

(A)  Strategic business unit

(B)  Core competency

(C)  Business strategy

(D)  Winning strategy

(E)  Core technology

Ans: (B)

43. Which demographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics ?

(A)  Age and life cycle segmentation

(B)  Gender segmentation

(C)  Age segmentation

(D)  Psychographic segmentation

(E)  Income segmentation

Ans: (D)

44. The internet version of word of mouth marketing is termed –

(A)  Viral marketing

(B)  Web marketing

(C)  Channel marketing

(D)  Network marketing

(E)  Virtual marketing

Ans: (A)

45. ……….. is the development, interpretation and communication of decision oriented information to be used in all phases of marketing process.

(A)  Marketing forecast

(B)  Market intelligence

(C)  Market Planning

(D)  Marketing research

(E)  Marketing information system

Ans: (E)

46. GATT is more than 60 years old treaty designed to promote world  trade by reducing tariff and other international trade barriers. GATT stands for-

(A)  General Aspects on Tariff and Trade

(B)  General Agreement on Traffic and Trade

(C)  Geneva Agreement on Trade and Tariff

(D)  General Allowance for Trade and Tariff

(E)  Geneva Agreement on Traffic or Trade

Ans: (B)

47. People differ greatly in their readiness to try new products. Which of the following do not belong to the adapter categorization on the basis of relation time of adopter of innovators ?

(A)  Innovators

(B)  Laggards

(C)  Early Majority

(D)  Late Majority

(E)  Super Majority

Ans: (C)

48. As per BCG Matrix of classification of SBUs of an organization, Cash cows are SBUs that typically generate-

(A)  Large Awareness levels but few sales

(B)  Problems for product managers often

(C)  High industry growth

(D)  More cash than that can be invested profitably in its own business

(E)  Paper losses in the long run

Ans: (D)

49. A strategy of ……… pricing involves using prick in a competitive weapon in order to push competitors out of market or eliminate competitors.

(A)  Bargain

(B)  Psychological

(C)  Premium

(D)  Advanced

(E)  Predatory

Ans: (B)

50. Behavioural basis of market segmentation includes-

(A)  Loyalty or brand loyalty

(B)  Attitude

(C)  Buying occasions     

(D)  All of these

Ans: (B)

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