LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – CORPORATE SECRETARYSHIP
FIFTH SEMESTER – November 2008
BC 5500 – INDIAN BANKING
Date : 03-11-08 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION – A
Answer ALL the questions (10 x 2=20 marks)
- What are the motives for investment policy?
- State the different types of bank deposits.
- What do you mean by branch expansion?
- What are the services rendered to depositors and borrowers?
- What is fixed deposit?
- What do you mean by stale Cheques?
- Who are the beneficiaries from the usage of credit card?
- Who is a Merchant banker?
- What is Mortgage?
- What are the four major criteria in project appraisal?
SECTION – B
Answer any FIVE questions (5×8=40 marks)
- What are the duties of a banker while honouring customers Cheque?
- Explain the factors that are taken into consideration by commercial banks while lending and investing
- What are the various functions of a merchant banker?
- State the difference between Savings Account and Current Account.
- Explain the Merits and Demerits of Branch Banking?
- Mention the steps involved in withdrawal of cash in ATMs
- Distinguish Credit card from Debit card
- As a banker what precautions you will take while lending against Jewels?
SECTION – C
Answer any TWO questions (2×20=40 marks)
- What are the various functions of RBI?
- What are the Modern functions of Commercial banks?
- What is meant by Project Appraisal? What are the major criteria the banker has to take into Account while granting loan for a Project?
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – CORPORATE SECRETARYSHIP
THIRD SEMESTER – November 2008
BC 3501 – MARKETING MANAGEMENT
Date : 08-11-08 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION A (10X2=20Marks)
I ANSWER ALL THE QUESTIONS
- .What do you mean by metamarketing?
- What are the elements of marketing mix?
- Write short notes on. Life style segmentation.
- What do you mean by product line expansion?
- What is Trade Mark?
- What is umbrella brand?
- Under what circumstance you would recommend skimming pricing strategy?
- What do you mean by Telemarketing?
- What are Hypermarkets?
- What do you mean by retailing?
SECTION B (5X8=40 Marks)
II ANSWER ANY Five QUESTIONS
- Explain the nature of marketing.
- What is consumer behaviour? State the factors influencing consumer behaviour.
- Discuss the different criteria for market segmentation.
- Discuss the significance of product planning.
- Why new products fail in the market? Discuss the reasons.
- What are the objectives of pricing?
- Briefly discuss the sources of marketing information.
- Explain the recent improvements in Transportation.
SECTION C (2X20=40)
III ANSWER ANY TWO QUESTIONS
- Define marketing and discuss the significance of marketing in the modern world.
- What is meant by product life cycle? Explain the concept with an illustration
- What are channels of distribution? What channels of distribution would you suggest for
marketing ,a) Canned foods
- b) fertilizers.