Loyola College Marketing Management Question Papers
Loyola College B.B.A. Business Administration April 2007 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
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FOURTH SEMESTER – APRIL 2007
BU 4501 – MARKETING MANAGEMENT
Date & Time: 24/04/2007 / 9:00 – 12:00 Dept. No. Max. : 100 Marks
PART – A
Answer ALL the questions: (10 x 2 = 20 marks)
- Explain the term “Demarketing”.
- What is consumer market?
- What do you understand by consumer lifestyle?
- What is meant by complex buying behavior?
- Give a brief note on Individual Marketing.
- What is Product Position?
- Explain the concept of Product Mix.
- What is Dynamic Pricing?
- What is meant by Conventional Marketing System?
- Outline the meaning of Buzz Marketing?
PART – B
Answer any FIVE questions: (5 x 8 = 40 marks)
- List and discuss the contrasted concepts of Marketing and Selling.
- Analyse the four major factors that influence consumer behavior.
- Define Product. Also explain the levels of product and services.
- Discuss the various Brand development choices of a company. Also provide an
example of each.
- Identify and explain the internal factors affecting a firms pricing decision.
- What is a Channel conflict? Discuss the types of conflict with an example.
- Identify and analyze the major Channel management decision.
- List and discuss the different Buyer – readiness stages of effective communication.
PART – C
Answer any TWO questions: (2 x 20 = 40 marks)
- List and assess the Core Marketing Concepts with an effect to modern marketing.
- Identify and discuss the major pricing strategies of Product mix and Price adjustment.
- Define a Marketing Channel. Discuss the different types of channel of distribution.
Loyola College B.B.A. Business Administration April 2008 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
|
FOURTH SEMESTER – APRIL 2008
BU 4501 – MARKETING MANAGEMENT
Date : 29-04-08 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART-A
Answer ALL the questions. (10×2=20 marks)
- What do you mean by ‘blanket brands’?
- State any 3 functions of packaging.
- What is ‘product-mix’?
- Write a brief note on ‘Penetration Pricing’.
- State any 2 functions of middlemen.
- What are the essentials on a label on processed food items?
- Explain the term ‘Re-marketing’.
- What is demographic segmentation?
- Differentiate ‘Market’ from ‘Marketing’.
- What is ‘Sales Promotion’?
PART-B
Answer any FIVE questions. (5×8=40 marks)
- Describe the elements of a ‘Marketing Mix’.
- What are the criteria for market segmentation? Briefly describe the criteria with suitable examples.
- Explain in detail the new product development process.
- Discuss the various strategies to be adopted by a markteer of consumer goods, during the stages of the product life cycle.
- Define Branding – What are the objectives of branding?
- What are the factors to be considered while fixing the price of industrial raw materials?
- Describe the important channels of distribution available for the marketing of consumer goods.
- Critically evaluate the methods of adverting appropriation.
PART-C
Answer any TWO questions: (2×20=40 marks)
- “In today’s world customer Relationship Management is the key to successful Marketing” – Discuss.
- Define Promotion. Describe the commonly adopted techniques of sales promotion, both dealer and consumer sales promotion.
- What are the objectives of pricing? Describe any three important methods of pricing.
Loyola College B.B.A. Business Administration April 2011 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
FOURTH SEMESTER – APRIL 2011
BU 4501 – MARKETING MANAGEMENT
Date : 07-04-2011 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
SECTION – A
Answer ALL Questions: 10×2=20 marks
- Distinguish between Marketing and Marketing Management.
- What is a Consumer Market?
- Define Market Segmentation.
- Mention any two features of Branding.
- What is Franchising?
- What do you mean by Pricing Policy?
- Distinguish between Advertising and Salesmanship.
- What is “AIDA”?
- Mention any two communication objectives.
- Define Marketing Channel.
SECTION – B
Answer any FIVE Questions: 5×8=40 marks
- What are the elements of Marketing Mix?
- Explain the Micro environmental forces of a firm.
- Briefly describe the stages in the product life cycle.
- Explain the factors contributing to the growing importance of packaging.
- Discuss the importance of Customer Relationship Management.
- What qualities should be possessed by a good advertising copy?
- Explain the services rendered by retailers.
- What are the pricing policies of a firm?
SECTION – C
Answer any TWO Questions: 2×20=40 marks
- Explain the functions of Marketing Management.
- What are the stages in New Product Development?
- What are the factors to be considered for pricing the product?
Loyola College B.B.A. Business Administration April 2012 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.B.A. DEGREE EXAMINATION – BUSINESS ADMINISTRATION
FOURTH SEMESTER – APRIL 2012
BU 4501 – MARKETING MANAGEMENT
Date : 21-04-2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART – A
Answer ALL Questions: (10 x 2 = 20 marks)
- What is a Product – Mix.
- State any two pricing objectives.
- Define ‘Marketing’.
- Give any two advantages of Branding.
- Who is a Wholesaler?
- What is a Business Market?
- Who is a Consumer?
- What is Product Line?
- Describe ROI pricing.
- State the contents on the label of a Consumer Durable Product.
PART – B
Answer any FIVE Questions: (5 x 8 = 40 marks)
- Differentiate between Market and Marketing. Describe any three types of Markets.
- Explain briefly the elements of a Marketing Mix.
- Describe the important steps in the new Product Development Process.
- Give the importance of pricing a product correctly. Also state the factors influencing pricing.
- What are the major types of brands? State the advantages of branding.
- Briefly describe the stages in the ‘Product Life Cycle’.
- Define ‘Product Mix’. What are the advantages of altering a product mix?
- What do you mean by ‘Channels of Distribution’? Describe any two important channels of distribution.
PART – C
Answer any TWO Questions: (2 x 20 = 40 marks)
- What is ‘Market Segmentation’? State the criteria for segmentation and the advantages of segmenting a market.
- Explain the importance of effective Customer Relationship Management.
- Define ‘Promotion’. Describe the role of communication in Promotion.