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Loyola College M.Com April 2011 Service Marketing Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2011

CO 2954 – SERVICE MARKETING

 

 

Date : 07-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

Section A        Answer ALL questions in about three lines each               (10 x 2 = 20 marks)

 

  1. Enumerate any four typical service industries.
  2. State the key factors which contribute to provider gap – I
  3. What is meant by credence qualities?
  4. What is Zone of Tolerance?
  5. What is service quality?
  6. State the sources of dissatisfaction in self service technology.
  7. What is the primary goal of relationship marketing?
  8. State the four risks (challenges) underlying the designing of services.
  9. Define Physical Evidence.
  10. Define Service Culture.

 

Section B              Answer any FIVE in about two pages each         (8 x 5 = 40 marks)

 

  1. How can modern technology enhance the quality and practice of services marketing?
  2. Examine the role of national and ethnic cultures in shaping consumers behavior in the context of services.
  3. Explain the five dimensions which are used by consumers to evaluate the quality of a service.
  4. What are the customer relationship challenges in services marketing?
  5. What is a service blueprint? What are its major components?
  6. What are the elements of the house of service quality?
  7. What are the sources of conflict which effect front-line employees?
  8. What are the factors that contribute to communication problems in a service enterprise?

 

Section C              Answer any TWO in about four pages each         (2 x 20 = 40 marks)

 

  1. Explain the different types of service encounters.
  2. How do customers respond to service failures?
  3. Give a brief description of service recovery strategies.

 

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Loyola College M.Com April 2011 Security Analysis & Portfolio Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2011

CO 3802 – SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

 

 

Date : 08-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION – A Answer ALL questions                                ( 10 x 2 = 20 )

 

  1. What do you mean by ‘return’?

2. Differentiate between Technical and Fundamental analysis.

  1. What should you bear in mind while monitoring the global macro economy?
  2. Identify the factors on which the profit potential of an industry depends upon.
  3. What is the Run Test?
  4. What are the problems encountered in Portfolio revision?
  5. What are the limitations of CAPM?
  6. How the constant ratio plan works under portfolio construction?
  7. Bring out any four advantages of foreign institutional investors
  8. Mr. S is the officer of a Mutual Fund. He found that his portfolio had earned a return of 20% and had a beta of 1.2. During the same period, the stock market as a whole went up by 15%. If the risk free rate of return is 6%, compute the Treynor measure for the purpose. Comment on the portfolio performance?

 

SECTION – B                    Answer any five questions      ( 5 x 8 = 40 )

 

  1. Who is an investor? Bring out his characteristics.
  2. What are the criticisms posed against the efficient market hypothesis?
  3. Enumerate the assumptions of Random walk theory.
  4. Give a brief summary of tests conducted and their results under semi strong form of

efficient market hypothesis.

  1. Give a brief account of three movements of share prices under Dow Theory.

 

 

 

  1. Why investment in financial investment is preferred compared to physical

investment?

  1. Discuss the various ways of minimizing risks.
  2. Novel owns a portfolio of two securities with the following expected returns, standard

deviations, and weights:

 

Security Expected Return Standard deviation weight
X 12% 15% .40
Y 15% 20% .60

 

What are the (i) Maximum and (ii) Minimum portfolio standard deviations for varying levels of correlation between two securities?

 

SECTION – C         Answer any TWO questions                                ( 2 x 20 = 40 )

 

  1. Explain in detail the various segments of macro economic variables of fundamental analysis of portfolio.
  2. What are the various investment alternatives? Explain in brief
  3. Elaborate various stages in the Portfolio management process.

 

 

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Loyola College M.Com April 2011 Labour Legislation Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

FOURTH SEMESTER – APRIL 2011

CO 4959 – LABOUR LEGISLATION

 

 

Date : 11-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

SECTION-A

(Answer ALL Questions)                                                                                                                          (10×2=20)

  1. Define the term “Hazardous Process”.
  2. Define the term “week “as under The Factories Act, 1948.
  3. What are the various objects of Industrial Disputes Act?
  4. What do you mean by Public utility service? Give any two examples for public utility services.
  5. Give the list of dependents as found in The Workmen Compensation Act, 1923.
  6. Can D.A. be considered as wages?
  7. What is conciliation proceeding?
  8. State the places which are not included in the list of industrial establishments.
  9. What do understand by average pay?
  10. Give the list of places where The Standing Orders Act need not be applied.

 

SECTION-B

(Answer any FIVE questions)                                                                                                          (5X8=40)

 

  1. Briefly explain the rules regarding the payment of overtime wages and notice of work for the

adult workers.

  1. List out and explain the rules to be adopted for getting the certificate of fitness when young

persons are employed.

  1. Enlist and explain the list of items included in wages.
  2. Give a brief account of court verdicts which established the concept of accidents arising out of

and in the course of employment.

  1. Give the list of unfair labour practices on the part of workmen and trade union.
  2. Show the procedure to be followed for the constitution, matters to be referred and the powers

of  labour courts.

  1. What are the various procedures to be followed for the submission and certification

of Standing orders. ?

  1. Bring out the differences between the following:
  2. a) Strike and lock out b) Lay off and retrenchment.

 

SECTION-C

(Answer any TWO questions)                                                                                                    (2X20=40)

 

19) Discuss in detail the various safety measures to be provided to the workers in a factory.

20) Describe the various legal authorities (conciliation machinery) constituted for resolving

industrial disputes.

21)  What are the various rules to be followed for the distribution of compensation to the workmen?

 

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Loyola College M.Com April 2011 Human Resource Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

FOURTH SEMESTER – APRIL 2011

CO 4803 – HUMAN RESOURCE MANAGEMENT

 

 

Date : 07-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION – A

Answer all questions                                                                                                         10 x 2 = 20 marks

 

  1. What do you mean by environment scanning?
  2. What is job rotation?
  3. List down any two goals of Human Resource Development.
  4. What is Quality of Work Life?
  5. Describe the term ‘Group incentive plan’.
  6. How is Strategic Human Resource Management important?
  7. What do you mean by job enrichment?
  8. What is ‘Personal Competency Maturity Model’?
  9. Highlight any two objectives of workers participation in management.
  10. Mention any two agencies engaged in Employee Welfare in India.

SECTION – B

Answer any five                                                                                                                 5 X 8 = 40 marks

 

  1. Highlight the challenges faced by HR professionals, in today’s changing business scenario.
  2. Discuss the concept of Job Analysis.
  3. What is the significance of Human Resource Development?
  4. Explain in brief the various causes of grievances.
  5. Write a note on the different methods of Job evaluation.
  6. Define HRM. Explain its nature.
  7. Write a short note on the process of selection.
  8. Write short notes on (A) Mentoring

(B)  HRD culture

 

SECTION – C

Answer any two                                                                                                                2 x 20 = 40 marks

 

  1. Elaborate the process of Human Resource Planning.
  2. What are the factors that trigger indiscipline in an organisation? Explain the procedure for taking disciplinary action.
  3. Define Performance Appraisal. What are the different methods involved in appraising the performance of employees.

 

 

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Loyola College M.Com April 2011 Business Taxation Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2011

CO 2953 – BUSINESS TAXATION

 

 

Date : 07-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION – A                     Answer ALL questions                             ( 10 x 2 = 20 )

 

  1. Define person as per Income Tax Act.

 

  1. Give any four examples of inadmissible expenses under the head business and profession.

 

  1. Identify any two differences between Direct Taxes and Indirect Taxes.

 

  1. Define Factory under Excise Duty?

 

  1. Give any four arguments in favour of Value Added Tax.

 

  1. Sri. Y has the following incomes for the previous year ending on 31st March 2010.

Income from salary in India from a company                        Rs.50,000

Dividend from a Indian company received in England and spent there Rs.10,000

Income from house property in India received in Pakistan     Rs.20,000

Dividend from a foreign company received in England and deposited in a bank there
Rs.10,000. Compute the GTI, if he is (i) ROR, (ii) RBNOR and (iii) NOR.

 

  1. What are the assets exempt from Wealth Tax?

 

  1. WDV of block of plant and machinery on 1-4-2009 was Rs.5,95,000.  During the year 2009-10 a new item costing Rs.1,50,000 was acquired in May 2009 and an item was sold on 15-9-2009 for Rs.79,000.  Calculate the WDV of the block of assets given the depreciation rate at 15% in relation to assessment year 2010-11.

 

  1. Calculate the customs duty payable from the following details:

Customs Value (A.V.) of imported goods Rs.5 lakh, custom duty payable 60%. Had the goods been manufactured in India, the exercise duty payable would have been 20%.

 

  1. Rao has a brand name PQ. He gets the goods manufactured from Mr.X under the brand name PQ at Rs.30 per article.  Mr.Rao sold the goods at Rs.50 per article.  Assuming that the rate of excise duty is 20%, compute the assessable value and excise duty payable.

 

 

 

 

 

 

 

SECTION – B                  Answer any five questions                                ( 5 x 8 = 40 )

 

  1. Identify the points on which an individual is taxed as ROR, RBNOR and NOR.

 

  1. What are the rules pertaining to registration of manufacturer under Excise Duty?

13. Briefly explain the salient features of White Paper on VAT

 

  1. The total income of A Ltd. Computed under the Income Tax is Rs.5,00,000. However, the Book profit of the company calculated under section 115 JB amounts to Rs.24,50,000. Calculate the tax liability of company for assessment year 2010-11.

 

  1. Discuss how the following items are to be dealt with in the Income Tax assessment:

(a) Payment in U.K. of salaries and interest amounting to Rs.80,000 and Rs.30,000 respectively without deduction of tax at source;

(b) income tax paid on behalf of a non resident in respect of whose income the assessee was assessed as agent;

(c)Expenditure incurred outside India to promote the sales of the company although no sale was made during the accounting year;

(d) Provision of Rs.2,80,000 for doubtful debts.

 

  1. Compute the Net wealth and wealth tax liability of ABC (P) Ltd. for the assessment year:
  2. Gold jewellory 50,00,000
  3. Stock of gold and silver 20,00,000
  4. Purchase of land for factory              60,00,000
  5. Motor cars 5,00,000
  6. Show room and business office 18,00,000
  7. Residential bungalow at Chennai 20,00,000
  8. Loan taken to purchase gold for trade 15,00,000
  9. Bonds of public sector co. 20,000
  10. Cash in hand as per cash book 1,00,000

 

  1. How much to pay as VAT, if the rate is 10% in the following cases –

(a) purchase price Rs.100 and sale price Rs.120

(b) purchase price Rs.200 and sale price Rs.250

 

  1. A new industrial undertaking set up on 1-4-2009 has acquired following assets as per dates mentioned against each:
Assets Date of acquisition Date of use Cost  (Rs.) Rate of depreciation
Machinery 31.3.2009 5.9.2009 6,00,000 15%
Electric motor 1-7-2009 1.10.2009 78,000 15%
Plant 12.11.2009 15.12.2009 12,00,000 15%

Calculate amount of written down value as on 1.4.2010.

 

 

 

 

 

 

SECTION – C                Answer any TWO questions                           ( 2 x 20 = 40 )

 

  1. From the following particulars compute the net wealth and wealth tax liability of a Resident Indian citizen :
Rs.
(1) Self-occupied property 14,00,000
(2) Let-out house property for residential purposes for the whole previous year 15,00,000
(3) Let-out house property for residential purpose for eight months and self-occupied for four months during the previous year 15,00,000
(4) Cash in hand 1,70,000
(5) Jewellery held for personal use 25,00,000
(6) Flat in Delhi used as business office 10,00,000
(7) Shares in companies 4,00,000
(8) Motor car for personal use 1,80,000
(9) Fixed deposit in the name of minor son 2,00,000
(10) Flat in London 10,00,000
(11) Unused land in Chennai acquired on 1.6.2003 and held for industrial purpose 10,00,000
(12) Loan taken for purchase of jewellery 10,00,000

 

  1. Aswath Pvt Ltd. furnish the following information:

Interest on securities (computed)                                            Rs.10,000

Income from house property (computed)                               Rs.20,000

  • Textile manufacturing

Profit as per P&L account before depreciation Rs.2,00,000

Depreciation Rs.95,000

  • Hosiery manufacturing

Profit as per P& L account before depreciation Rs.75,000

Depreciation Rs.18,000

Agency business loss brought forward from 2003-04 Rs.18,000

Income from other sources Rs.25,000

Book profit u/s 115 JB Rs.7,00,000

Compute the total income and tax liability for the assessment year 2010-11.

 

  1. A, B and C are partners in a firm assessed as firm sharing profits and losses in the proportion of 3:2:1. The firm’s profit and loss account for the year ended 31st March, 2010 showed a net profit of Rs.1,17,360 after debiting the following amounts:
  1. salary of Rs.4,000 paid to C (only C is a working partner)
  2. rent of Rs.9,000 paid to A for the portion of building owned by A in which the firm’s office was situated
  3. interest on capital at 10% is Rs.1,000; Rs.2,000 and Rs.3,000 to A, B and C respectively
  4. Commission on sale to B Rs.1,000
  5. Expenses on current repairs of the business premises belonging to partner A Rs.1,000. The rent agreement does not contain any provision regarding repairs by the firm
  6. Donation to approved bodies Rs.5,000

The net profit included Rs.10,400 from interest on government securities. Compute firm’s total income for the assessment year 2010-11.

 

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Loyola College M.Com April 2011 Accounting For Decision Making Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2011

CO 2814/2810 – ACCOUNTING FOR DECISION MAKING

 

 

Date : 11-04-2011             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

                                                                              Part – A

Answer ALL questions                                                                                                                           10 x 2 = 20      

  1. Explain the concept of Fund Flow Statement.
  2. Discuss the objectives of Financial Statement Analysis.
  3. What is Contribution?
  4. What is Zero-Base Budgeting?
  5. Define Standard Costing.
  6. Classify the types of Standards.
  7. What is Transfer Pricing?
  8. A factory produces 2 units of a commodity in one standard hour. Actual production during a particular year is       17,000 units and the budgeted production for the year is fixed at 20,000 units. Actual hours operated are                 8,000. Calculate the efficiency and activity ratios.
  9. The cost, volume and profit relationship of a company is described by equation Y = Rs.3,00,000 + 0.7 X in which X represents sales and Y represents total cost. Find out (a) P.V. ratio (b) B.E. sales
  10. Product X requires 20 kgs. of material at Rs.4per kg. The actual consumption of material for the manufacturing of product X came to 24 Kgs. of material at Rs.4-50 per kg. Calculate

(i) Material Cost Variance (ii) Material Price Variance

 

PART – B

Answer any Five Questions:                                                                              5 x 8 = 40

  1. How cash flow statement differs from funds flow statement?
  2. “Ratio analysis is a tool of management for measuring efficiency and guiding business       policies” – Discuss
  3. Briefly discuss the steps in the installation of a system of budgetary control.
  4. From the following information prepare a Balance Sheet. Show the workings.
  5. Working Capital Rs.    75,000
  6. Reserves and Surplus                              1,00,000
  7. Bank Overdraft 60,000
  8. Current ratio                                                                              1.75
  9. Liquid ratio                                                           1.15
  10. Fixed assets to proprietors funds                                       0.75
  11. Long term liabilities                                           NIL

 

 

 

  1. From the particulars given below prepare a Cash Budget for the month June 2008:
  2. Expected sales:

April 2008 – Rs. 20,000; May – Rs. 2,20,000; June – Rs. 1,90,000

Credit allowed to customers is two months and 50% of the sales of every month is on cash basis.

  1. Estimated purchases:

May 2008 – Rs. 1,20,000; June – 1,10,000

40% of the purchase of every month is on cash basis and the balance is payable next month.

  1. Rs. 2,000 is payable as rent every month.
  2. Time lag in payment of overhead is ½ month.

Overhead: For May Rs. 12,000; For June Rs. 11,000

  1. Depreciation for the year is Rs. 12,000
  2. Interest receivable on investment during June and December Rs. 3,000 each.
  3. Estimated Cash Balance as on 1-6-2008 is Rs. 42,500.
  4. From the following summarized balance sheets of Sri Krishna Ltd., prepare a schedule of changes in working capital and a statement of sources and application of funds.

 

Liabilities 1998

Rs.

 1999

Rs.

 Assets 1998

Rs.

 1999

Rs.
Share capital

Creditors

Profit and Loss A/c

 

 4,00,000

1,06,000

14,000

 5,75,000

70,000

31,000

 

 Plant

Stock

Debtors

Cash

 75,000

1,21,000

1,81,000

1,43,000

 1,00,000

1,36,000

1,70,000

2,70,000
5,20,000 6,76,000 5,20,000 6,76,000

 

  1. The labour budget of a company for a week is as under.

20 skilled men at Rs.5 per hour for 40 hours

40 Unskilled men at Rs.3 per hour for 40 hours.

The actual employment was as under:

  • killed men at Rs. 5 per hour for 40 hours.

30 nskilled men at Rs.4 per hour for 40 hours. Calculate labour variances.

 

  1. A machine which originally cost Rs.1,20,000.00 has an estimated life of 10 years and is depreciated at the rate of Rs.12,000.00 per year. It has been unused for some time as expected production orders did not materialize. A special order has now been received which would require the use of the machine for two months. The current net realizable value of the machine is Rs.80,000.00. it is used for the job, its value is expected to fall to Rs.75,000.00. The net book value of the machine is Rs.84,000.00. Routine maintenance of the machine currently costs Rs.400 per month. With use, the cost of maintenance and repairs would increase to Rs.600 per month.

What would be the relevant cost of using the machine for the order so that the minimum price for the order cab be ascertained?

 

 

 

 

PART – C

Answer any Two Questions                                                                                                                               2 x 20 = 40

  1. From the summarized balance sheets of Kissan Industries Ltd., prepare a cash flow statement for the year ended

31-3-2008

 

Liabilities 31.3.08

Rs.

 31-3-08

Rs.

 Assets 31-3-08

Rs.

 31-3-08

Rs.
Share capital

General reserve

Profit and Loss A/c

Sundry creditors

Outstanding expenses

Provision for taxation

Provision for bad debts

 10,000

1,400

1,600

800

120

1,600

80

 

15,600

 10,000

1,800

1,300

600

100

1,800

100

 

15,700

 Goodwill

Land

Building

Investments

Inventories

Bills Receivable

Bank

 1,200

4,000

3,700

1,000

3,000

2,000

700

 

15,600

 1,200

3,600

3,600

1,100

2,400

2,300

1,500

 

15,700

 

Additional Information:

  1. A piece of land has been sold for Rs.400
  2. Depreciation of Rs.700 has been charged on building
  3. Provision for taxation2,000 has been made during the year

 

  1. A Ltd. is formed to produce product X, the demand for which is uncertain. Their       estimated costs are:

Materials p.u.                                Rs. 2

Labour cost p.u.                            Rs. 6

Variable overheads                       Rs. 4

Fixed manufacturing expenses     Rs. 96,000

(a) If the selling price p. u. is Rs. 20, how many units they have to sell to :

(i)  break even

(ii) make a profit of Rs. 32,000

(iii) make a profit of 20% on sales

(b)  If the demand for the product is 10,000 units, what selling price they must charge in order to:

(i) break even

(ii) make a profit of Rs. 24,000

(iii) make a profit of 20%on sales

  1. Calculate material variances from the following details.

Standard                                                       Actual

Material           Qty.                 Price                Total               Qty.               Price                Total

Kg.                   Rs.                   Rs.                   kg.                 Rs.                   Rs.

A                  500                 6.00                  3,000                400                6.00              2,400

B                  400                 3.75                  1,500                500                3.60              1,800

C                  300                 3.00                     900                400                2.80              1,120

 

1200                                                                 1300

Less 10%

Normal Loss      120                                                                    220

 

1,080                                          5,400             1,080                                      5,320

 

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Loyola College M.Com April 2012 Security Analysis & Portfolio Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2012

CO 3802 – SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

 

 

 

Date : 21-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION – A                  Answer ALL questions                              ( 10 x 2 = 20 )

 

  1. What is mean by investment?

 

  1. What are the two components of Indian capital market?

 

  1. What are the determinants of expected return?

 

  1. In what way the financial investment is different from general investment?

 

  1. On what basis strong form of efficient market hypothesis differ from the weak form?

 

  1. Explain any two key factors involved in firm specific analysis.

 

  1. What are the features of contingent investment?

 

  1. What do mean by portfolio?

 

  1. Information about return on an investment is as follows: (a) risk free rate 10%; (b) market return is 15%; (c) beta is 1.2. What should be the return from the investment?

 

  1. Security A and B have standard deviations of 5% and 8%. Mr. Shyam is planning to invest 30% of his funds in security A and the balance in Security B. Ascertain portfolio risk, if correlation is 1.

 

SECTION – B                                         Answer any five questions                                      ( 5 x 8 = 40 )

 

  1. What is charting technique? What are its underlying basic concepts?
  2. Enumerate the assumptions of Random walk theory.

 

  1. On what basis efficient market theory is criticized?

 

  1. What are the points to be considered in Portfolio evaluation?

 

  1. Give an account of various tests conducted under Semi-strong form.

 

  1. Distinguish between systematic and unsystematic risk.

 

  1. What are the assumptions of CAPM?

 

  1. Novel owns a portfolio of two securities with the following expected returns, standard deviations, and weights:
Security Expected Return Standard deviation weight
X 12% 15% .40
Y 15% 20% .60

What are the (i) Maximum and (ii) Minimum portfolio standard deviations for varying levels of correlation between two securities?

 

SECTION – C                                              Answer any TWO questions                           ( 2 x 20 = 40 )

 

  1. Give a brief of the economic wide factors involved the investment decision making process.

 

  1. What is portfolio construction and revision? Identify and discuss the factors contributing to portfolio management.

 

  1. Write short notes on:
  2. a) Titular investment
  3. b) Speculation
  4. c) Stock split
  5. d) Dow Theory
  6. e) Foreign institutional investors

 

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Loyola College M.Com April 2012 Service Marketing Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2012

CO 2954 – SERVICE MARKETING

 

 

Date : 26-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

 

 

SECTION – A                       Answer ALL questions in about three lines each:                  10 x 2 = 20 )

 

  1. Services can be divided into four distinct categories – What are these?

 

  1. Briefly describe “experience qualities”.

 

  1. Define customer satisfaction in the context of a service.

 

  1. What is a remote service encounter?

 

  1. What do you understand by service recovery?

 

  1. What is a service blueprint?

 

  1. State the guidelines for physical evidence strategy.

 

  1. What is emotional labour?

 

  1. State the components of the service marketing triangle in the context of communication.

 

  1. What is Synchro-Pricing? State the differentials in this context.

 

 

 

SECTION – B                         Answer any FIVE in about 2 pages each:                             ( 5 x 8 = 40 )

 

  1. Explain the components of the Services Marketing mix.

 

  1. Explain the five general dimensions of service quality.

 

  1. What are service encounter themes?

 

  1. Explain the relationship challenges a service provider faces.

 

  1. There are certain situations where it is not advisable to give a service guarantee. What are these?

 

  1. What are the factors necessary for setting appropriate service standards?

 

 

 

  1. How would you adjust capacity to meet demand?

 

  1. Explain the guidelines and other tangibles to be used for service advertising effectiveness.

 

 

SECTION – C                         Answer any TWO in about 4 pages each:                            (2 x 20 = 40 )

 

 

  1. Write a note on the four customer gaps.

 

  1. Explain the factors that influence customer expectations of services.

 

  1. Explain the following:
  2. Internal responses to the service scape
  3. Environmental dimensions of the service scape

 

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Loyola College M.Com April 2012 Modern Management Practice Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2012

CO 2813 – MODERN MANAGEMENT PRACTICE

 

 

Date : 21-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Write a short note on ALL the following concepts:                                                             (10 x 2= 20)

 

  1. Mission Statement
  2. Technology
  3. Core competence
  4. Matrix Structure
  5. Clan control
  6. Corporate Culture
  7. Garbage Can model
  8. Management By Objectives (MBO)
  9. Just-in-Time Operations
  10. Avoidance

                                                           PART – B                                                    (5 ´ 8 = 40)

 

Answer any FIVE questions: (Answer should not exceed 2 pages each) 

  1. Give a SWOT analysis of starting a printing press in Loyola College campus.
  2. Describe the need for Quality of Work Life (QLW).
  3. Argue the case For and Against the social involvement of business enterprises.
  4. Diagramatically explain the technology life cycle and the technology dissemination pattern.
  5. Explain the Hybrid and Matrix structure of organizations.
  6. Briefly describe any two theories of motivation.
  7. How would you build an effective team?
  8. Explain the steps involved in decision making.

 

                                                                PART – C                                             (2 ´ 20 = 40)

Answer any TWO questions:  (Answers should not exceed 4-6 pages each)

  1. What are the management skills and what should you do to forge a successful career?
  2. Write an essay on Leadership: qualities of a leader, types of leader and Leadership Grid.
  3. Explain the concepts of Customer Relationship Management (CRM), TQM and Six Sigma.

 

 

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Loyola College M.Com April 2012 International Marketing Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

FOURTH SEMESTER – APRIL 2012

CO 4802 – INTERNATIONAL MARKETING

 

 

Date : 16-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

SECTION- A

 

Answer ALL the Questions in this section:                              (10 x 2 = 20 Marks)

 

Explain the meaning of the following:

  1. Global Localisation
  2. Big Emerging Markets (BEMs)
  3. Gray Marketing
  4. Balance of Payments
  5. Culture
  6. Market Segmentation
  7. Concentrated global marketing
  8. Global strategic partnership
  9. Piggyback marketing
  10. Emotional appeal

SECTION- B

 

Answer any FIVE Questions in this section:                             (5 x 8 = 40 Marks)

 

  1. Describe the meaning of ethnocentric, polycentric, regiocentric and geocentric management orientations in relation to International Marketing.
  2. Explain how the economic systems are classified based on resource allocation and resource ownership.
  3. Describe the similarities and differences between a free trade area, a customs union, a common market, and an economic union. Give an example of each.
  4. Discuss how the anthropologist Geert Hofstede has compared different cultures in terms of five dimensions.
  5. Discuss the five factors, Roger has identified that affect the rate at which innovations are adopted.
  6. Describe the five market expansion strategies.
  7. Enlist and explain the activities involved in distribution.
  8. What are the factors that must be taken into account when determining the extent to which the promotion must be localised in international marketing?

 

SECTION- C

 

Answer any TWO Questions in this section:                            (2 x 20 = 40 Marks)

 

  1. List out and explain the driving and restraining forces that affect global integration and global marketing.
  2. Identify and explain the environmental influences on pricing decisions by global marketers.
  3. Briefly explain the factors that constrain the process of shaping international channels to fit overall company objectives.

 

 

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Loyola College M.Com April 2012 Managerial Economics Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.COM. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2012

EC 2901 – MANAGERIAL ECONOMICS

 

 

Date : 28-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

PART – A

 

Answer any FIVE questions in about 75 words each:                                           (5X4=20 marks)

 

  1. Define managerial economics.
  2. What are the criteria of a good forecasting?
  3. What is promotional elasticity?
  4. What is meant by opportunity cost?
  5. State the Kotler’s additional objectives of pricing policy.
  6. Define accounting profit.
  7. What is meant by profit forecasting?

PART – B

 

Answer any FOUR questions in about 300 words each:                                       (4X10=40 marks)

 

  1. Explain the scope of managerial economics in the modern business.
  2. What are the important demand distinctions in the business studies?
  3. Briefly explain the business applications of price elasticity of demand.
  4. What is cost control? Explain the tools of cost control.
  5. Explain the price differentials based on buyers’ location.
  6. Firms do not always try to maximize profits- Elucidate.
  7. How to determine distributors’ discounts?

PART – C

 

Answer any TWO questions in about 900 words each:                                         (2X20= 40 marks)

 

  1. Explain the various methods of demand forecasting with suitable illustration.
  2. Examine the nature of short run and long run cost curves and their determinants.
  3. Describe the different methods of pricing employed in business.
  4. What is break-even point? Examine the managerial uses of break even analysis.

 

 

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Loyola College M.Com April 2012 Human Resource Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

FOURTH SEMESTER – APRIL 2012

CO 4803 – HUMAN RESOURCES MANAGEMENT

 

 

Date : 18-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

S­­­ECTION – A

Answer all ten questions:                                                                                               10 x 2 = 20 marks

 

  1. What is meant by environment scanning?
  2. List any two challenges faced by a Human Resource Manager.
  3. What is competency mapping?
  4. Give the meaning of performance appraisal.
  5. What do you mean by Job enlargement?
  6. Bring out any two important objectives of Human Resource Planning.
  7. What is Quality of work life?
  8. What is meant by workers participation?
  9. What is the meaning of 360 degree appraisal?
  10. Give the meaning of mentoring.

 

SECTION – B

Answer any five questions:                                                                                                                                          5 x 8 = 40 marks

 

  1. Briefly explain the operative function of
  2. Bring out the importance of training.
  3. Explain the methods of job evaluation.
  4. What do you think are the various ways in which grievances in an organization can be discovered?
  5. Explain the HRD culture.
  6. Discuss the welfare services adopted in an organisation.
  7. Explain job analysis. What are the methods of data collection for this process?
  8. Bring out the techniques used in organizations for solving deficit man power.

SECTION – C

Answer any two questions:                                                                                          2 x 20 = 40 marks

 

  1. Explain the types of wage incentive plans in detail.
  2. Discuss the various internal and external sources of recruitment, bringing out their merits and demerits.
  3. What are the various schemes of workers participation in management in India?

 

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Loyola College M.Com April 2012 Financial Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – APRIL 2012

CO 1807 – FINANCIAL MANAGEMENT

 

 

Date : 25-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

Section – A

Answer all questions:                                                                                                                 10 x 2 = 20

 

  1. What is Financial Leverage?
  2. How do you classify the patterns of Capital Structure?
  3. What do you mean by “IRR”?
  4. Explain the two types of working capital?
  5. What is the significance of Capital Budgeting?
  6. What will be the value of Rs.1000 deposits every year at 10% interest at the end of 5 years?
  7. A person received an annuity of Rs.5000 for four years. If the rate of interest is 10%. What   will be

the present value of annuity?

  1. The New project under consideration requires Rs. 30,00,000. The financing option are-

i,Issue of Equity shares of Rs. 100 each

ii,Issue Equity shares of Rs. 20,00,000 and 15% debentures for Rs. 10,00,000

Tax rate is 50%.Calculate the indifference point EBIT

  1. A Company has 15% perpetual debt of Rs. 1, 00,000. The tax rate is 35% determine the cost of debt

(Kd) assuming a) debt is issued at par, b) issued at 10% discount

  1. A company has sales of Rs. 1. lakh. The variable costs are 40% of the sales while the fixed operating

costs amount to Rs.30,000. The amount of interest on long – term debt is Rs.10,000. You are required

to calculate the composite leverage.

                                                                       

Section – B

Answer any FIVE questions:                                                                                                     5 x 8 = 40

 

  1. Discuss the Factors affecting Capital Structure
  2. Explain the different types of Leasing.

13.Dicuss  the advantages of Bonus Shares.

  1. Operating Leverage = 2 : Combined leverage= 3, at present sales level of 10000 units; selling price=

Rs.12; Variable cost= 50% of sales Tax rate = 50%.        The company has no preference share capital.

If the rate of Interest of the company debt is 16% calculate the amount of Debt to the capital structure.

  1. From the following data compute the operating cycle in days.

Rs.

Average Debtors                                   4,80,000

Raw materials consumed                    44,00,000

Total production cost                             1 crore

Total cost of sales                            1,05,00,000

Sales                                                 1,60,00,000

Average stock of Raw materials           3,20,000

Average stock of WIP                          3,50,000

Average stock of Finished goods         2,60,000

Creditors payment period                      16 days

 

  1. A Ltd. is considering in purchase of machine of two models X and Y. The estimated cash inflow and certainty equivalent are as follows.
Year Cash inflow certainty equivalent of X Cash inflow certainty equivalent of Y
0 -30,000 1 -40,000 1
1 15,000 .95 25,000 .90
2 15,000 .85 20,000 .80
3 10,000 .70 15,000 .70
4 10,000 .65 10,000 .60

Risk free discount rate is 5%.  Suggest to the company in purchasing of Machine X or Machine Y.

  1. A Ltd. requires 90,000 units of certain item annually. The cost per unit is Rs. 3, ordering cost is Rs.300 per order and carrying cost Rs. 6 per unit, per year.

Calculate     (i) EOQ.

(ii)  How many orders to be placed during the year.

(iii) What should the firm do, if the supplier offers discounts as follows :-

Order x             discount

4,500 – 5,999             2%

6000 and above          3%

  1. Calculate the value of an equity shares of company X Ltd. and Y Ltd. from the

following particulars by applying Walters formula when dividend payment ratio is         (a)60% and (b)70%

X Ltd.                Y Ltd.

r          =       15%                      20%

Ke      =       10%                      10%

E        =        Rs.10                    Rs. 10

 

Section – C                                                     2 x 20 = 40

Answer any TWO questions:

  1. From the following details relating to K ltd.

EBIT                                         23,00.000

Less: – 8% Debenture Int               80,000

22,20,000

Less:-     11% Loan Int                2,20,000

EBT                                            20,00,000

Less:- Tax at 50%                       10,00,000

EAT                                            10,00.000

No of Equity shares (Rs 10 each) = 5,00,000 shares Market Price per shares  = Rs 20

PE ratio = 10.  The company has undistributed Reserves of Rs 20,00.000. It requires Rs, 30.00.000 to redeem the debentures and modernize its plant which has the following financial option-

  1. Borrow 12% loan from banks
  2. Issue 1,00.000 Equity shares of Rs. 20 each and balance from a 12% bank loans

The Company expects to improve its rate of return by 2% as a result of modernization However the PE ratio is likely to reduce to Rs. 8 if entire amount is borrowed. Advice the company.

  1. A project requires investment of Rs.1,00,000 are the working capital of Rs. 20,000 at the end of the first year. The project has a life of 5 years and the scrap value of Rs.20,000. The projects yields the following profits before tax:

 

 

 

 

 

 

Year                                     Profit before Tax (PBT)

Rs.

1                                                 20,000

2                                                 40,000

3                                                 60,000

4                                                 50,000

5                                                 30,000

Calculate

(i)   Pay- back period (PBP)(ii)  Average Rate of Return (ARR).

(iii) Net Present Value (NPV) and(iv) Profitability Index PI.

(v) Discounted pay- back  period. Assume the Cost of Capital is @ 10% and Income  Tax Rate is @50%.                             

 

  1. A Ltd,wishes to raise an additional finance of Rs.10 lakhs to meet its investment plans. It has Rs.2,10,000 in the form of retained earnings available for investment. The following are the further details:–
  • Debt Equity Ratio = 3:7
  • Cost of debt (Kd)
  • Upto Rs.1,80,000 = 10%
  • Over Rs.1,80,000 = 16%
  • EPs = Rs.4
  • Dividend payout Ratio = 50%
  • Expected growth rate of dividend = 10%
  • Current market price per share = Rs.44
  • Tax rate = 35%

i,You are required to determine the pattern for raising additional finance assuming the company intends to maintain its existing debt equity ratio.

ii, Determine the cost of additional debt.

iii,Determine the cost of equity capital and retained earnings.

Compute the W.A Cost for additional finance using book value as weights.

  1. Existing sales Rs. 2,40,000, Average collection period 30 days. The company proposals to recognize its credit period as follows:

Proposed increase in credit                   Increase over existing

period beyond 30 days                                  sales

Rs.

15 days                                                  12,000

30 days                                                  18,000

45 days                                                  21,000

60 days                                                  24,000

P.V. Ratio is 33 1/3%. Cost of capital 20%. Evaluate the alternatives.

 

 

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Loyola College M.Com April 2012 Creative Advertising Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2012

CO 3808 – CREATIVE ADVERTISING

 

 

Date : 02-05-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION-A

(Answer all the questions)                                                                                                         (10 x 2 = 20)

 

  1. What is consumer advertising?
  2. In communication process, what is the role of the “Medium”?
  3. Who is an art director?
  4. What is stereotyping?
  5. What is target marketing?
  6. In advertising, what do we mean by “regionalization”?
  7. What is “hard-sell” advertising strategy?
  8. What is a sensory appeal?
  9. Who are graphic designers?
  10. What is media vehicle?

 

SECTION-B

(Answer any FIVE questions)                                                                                                     (5 x 8 = 40)

 

  1. What are the functions of advertising?
  2. What are the “Marketing services” performed by advertising agencies?
  3. What are the “Social and Interpersonal Influences” which determine the consumer buying behavior?
  4. Explain any five advertising appeals with examples.
  5. What are the different types of “headlines” used in print advertisements?
  6. What are the major challenges in media planning? Explain with examples.
  7. What are the major ethical issues in advertising?
  8. Explain the “Communication Process” in advertising.

 

SECTION-C

(Answer any TWO questions)                                                                                                (2 x 20 = 40)

  1. What are the various media available for an advertiser in today’s world? Explain how each one is useful for conveying the advertising message to the audience?
  2. What are the various factors in intercultural advertising? Explain each one with examples.
  3. What are the advantages and limitations of broadcast television advertising?

 

 

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Loyola College M.Com April 2012 Consumer Behaviour Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2012

CO 2812 – CONSUMER BEHAVIOUR

 

 

Date : 19-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

 

SECTION – A           Answer ALL questions in about three lines each                            ( 10 x 2 = 20 )

 

  1. State the different types of needs.

 

  1. What is a product-specific goal?

 

  1. Define Personality.

 

  1. Enumerate the different types of defense mechanisms.

 

  1. What is compulsive consumption behavior?

 

  1. State the different types of perceived risks.

 

  1. What is Positive reinforcement?

 

  1. What is an “attitude object”?

 

  1. State the four criteria used by consumers to collect information which would help them in Attributions.

 

  1. Who is an “Expert”?

 

SECTION – B      Answer any FIVE in about 2 pages each                                                  ( 5 x 8 = 40 )

 

  1. Explain the different types of arousal of motives.

 

  1. Write short notes on (a) the make up of the self-image, (b) the extended self and (c) the virtual self.

 

  1. Write a note on the different types of product-positioning in the context of consumer imagery.

 

  1. Explain how consumers handle risk.

 

  1. Write a note on the main dimensions of the Involvement Theory.

 

  1. Explain how the components of the multi attribute model can be altered in the context of Branding.

 

  1. Explain the factors that affect reference group influence upon consumers.

 

  1. Write a note on attitude formation.

 

SECTION – C                Answer any TWO in about 4 pages each                                     (2 x 20 = 40 )

 

  1. Explain the dynamics of Motivation.

 

  1. What are the strategic marketing applications of classical conditioning?

 

  1. “Culture in Learned” – elaborate.

 

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Loyola College M.Com April 2012 Business Taxation Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

SECOND SEMESTER – APRIL 2012

CO 2953/2950 – BUSINESS TAXATION

 

 

Date : 26-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION – A                                Answer ALL questions                                                 ( 10 x 2 = 20 )

 

  1. Give any two differences between Capital and Revenue Expenditure.

 

  1. From the following, find the amount deductible as  expense for the previous year 2010 – 11.

Bonus of Rs.1,40,000 relating to the previous year 2010-11 was payable to employees in December 2010 but was distributed in instalments on 1-12-2010 Rs.50,000; on 1-6-2011 Rs.50,000 and balance of Rs.40,000 was paid on 1-11-2011. The date of filing of return is 31-10-2011.

 

  1. Identify which of the following income is taxable in the hands of (a) Resident, (b) Resident and Not ordinary resident and (c) Not ordinary resident:
  • Income accrued in India
  • Income received outside India from the business controlled from India
  • Income accrues from outside India from the business controlled outside India
  • Non business income received from outside India

 

  1. What are entities not liable to tax under the Wealth Tax Act?

 

  1. Which of the following is an asset under the Wealth Tax Act and why?
  • Resident house held as stock in trade
  • Motor car used for transporting employees

 

  1. Enumerate any cannon of taxation and explain.

 

  1. How ‘dutiable goods’ is defined under Customs Act?

 

  1. Calculate the customs duty payable from the following details:

Customs Value (A.V.) of imported goods Rs.5 lakh, custom duty payable 60%. Had the goods been manufactured in India, the exercise duty payable would have been 20%.

 

  1. Mr. X went to West Germany for diploma course on 5th August 2010 and came back to India on 25th February 2011. He had never been out of India before. What is his residential status for the year ending on 31st March 2011?

 

  1. The net profit of a partnership firm is Rs.45,000, after providing interest and salary to partners.  The firm has a working partner who draws remuneration of Rs.1,00,000. He get interest at 15%, which amounts to Rs.75,000. Calculate the taxable income.

 

 

SECTION – B                  Answer any five questions                                  ( 5 x 8 = 40 )

 

  1. Discuss in detail, the provision of Minimum Alternative Tax under section 115JB.

 

  1. What are the ‘assets’ identified by the Wealth Tax under section 2(ea)?

 

  1. What are the provisions relating to small scale industries under the Excise Duty?

 

  1. What are the different types of customs Import Duties?

 

  1. Write a note on CENVAT.

 

  1. Mr. B purchased on 30th April 2010, a new machine at a cost of Rs.1,00,000. In bringing it to factory site he incurs expenses on clearing, freight and loading and unloading amounting to Rs.5,000, Rs.1,000 and Rs.500 respectively. In installing the machine a further cost of Rs.10,000 is incurred. It is then found that a part is broken and in repairing such broken part an additional expenditure of Rs.7,500 becomes necessary. Ultimately on 31st January, 2011 the machinery is ready for use and is actually brought into use on that day. If the rate of depreciation is 15%, determine the actual cost of the machinery for purposes of depreciation and also the amount of written down value as on 31st March 2011.

 

  1. From the following detail, compute taxable wealth:
  • Land in urban area (construction not permitted as per municipal law) 20 lacs
  • Motor car (in the use of company) 5 lacs
  • Jewellory (investment) 10 lacs
  • Cash balance (as per books) 2 lacs
  • Bank balance (as per books) 3 lacs
  • Guest house (situated in rural area) 4 lacs
  • Residential flat occupied by Managing Director 8 lacs

(annual remuneration of whom is Rs. 6 lacs)

  • Residential house let out for 100 days in the financial year 7 lacs
  • Loan obtained – for purchase of motor car Rs. 2 lacs and for purchase of

Jewellery Rs. 2 lacs.

 

  1. Mr. Amy is the seller, Mr. Bali is the buyer and Mr. Camy is the consumer, assuming the sale price of the goods fixed as Rs.100 and the VAT rate charged is 12.5% and Rs.10 is retained as profit, find the Net VAT payable by each parties.

 

SECTION – C                          Answer any TWO questions                          ( 2 x 20 = 40 )

 

  1. What is the law relating to valuation of excisable goods for the purpose of charging excise duty?

 

  1. M/s. Vijay Traders Ltd. is a company has derived the following incomes:
  2. Profit from the manufacturing unit at Madurai 3,20,000
  3. Profit from trading activities at Madurai 1,00,000
  4. Interest on debentures issued by another company 25,000
  5. Dividend from a foreign company 10,000
  6. Profit from hotel business 2,10,500

(Depreciation Rs.60,000)

  1. f) Royalty income received from foreign company 2,10,000
  2. g) Brought forward unabsorbed depreciation 39,000
  3. h) Book profit of the company as per sec.115JB 25,00,000

you are required to calculate total income and tax liability of the company.

 

  1. From the following compute the net wealth and tax liability for the assessment year:

Land in rural area (within 5 kms of Aligarh – purchased in 1993)

Construction on which is permissible                                                             Rs.90 lacs

Land in urban area (for construction of mall)                                                  Rs.20 lacs

Land in urban area (held as stock in trade since 1993)                                    Rs.50 lacs

Motor car (including one imported car worth Rs. 6 lacs)                                 Rs.11 lacs

Jewellory (held as stock in trade)                                                                     Rs.18 lacs

Aircraft for use of directors and auditors                                                         Rs.158 lacs

Bank balance                                                                                                   Rs.5 lacs

Cash in balance as per cash balance                                                                Rs.2.70 lacs

Guest house and land appurtenant thereon in rural area                                              Rs.8 lacs

Residential flats of identical size provided to six employees

For their use near factory in rural areas (salaries of two such

Employees exceed Rs. 5 lacs p.a)                                                                    Rs.15 lacs

Residence provided to managing director (salary exceed

Rs.5 lacs p.a)                                                                                                   Rs.10 lacs

Flats constructed remaining unsold (not held as stock)                                                Rs.30 lacs

Residence provided to whole time director (salary

Rs.15,000 p.m)                                                                                                            Rs.17 lacs

The company has taken the following loans –

  1. For purchase of jewellory   6 lacs
  2. For purchase of aircraft 7 lacs
  3. For flats constructed remaining unsold 2 lacs
  4. For residence provided to whole time director 9 lacs

 

 

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Loyola College M.Com April 2012 Brand Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – APRIL 2012

CO 3803 – BRAND MANAGEMENT

 

 

Date : 24-04-2012             Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION – A           Answer ALL questions in about three lines each:                     ( 10 x 2 = 20 )

 

  1. State any three advantages a consumer gets from a brand.
  2. Give a brief definition of Brand Equity.
  3. What is relationship equity?
  4. State the important behavioral segmentation bases used for branding.
  5. What are core brand values?
  6. State the guidelines for high impact packaging.
  7. Enumerate Candor’s Brand Name Taxonomy.
  8. State any four tenets of T.Q.M.
    9. State the general marketing communication guidelines in the context of branding.
  9. State the different entities which can create secondary brand knowledge for a brand.

 

SECTION – B            Answer any FIVE in about 2 pages each:                                     ( 5 x 8 = 40 )

 

  1. Why do manufacturers consider brands as valuable assets?
  2. Write a note on brand judgements.
  3. What are the steps to be taken in the naming procedure for a new brand?
  4. Give a broad explanation of the major dimensions of relationship marketing.
  5. Define Place Advertising. Explain the options available under this head.
  6. Write a note on the Program Multiplier.
  7. Explain brand hierarchy.
  8. What are the disadvantages of a global marketing program?

 

SECTION – C                Answer any TWO in about 4 pages each:                              (2 x 20 = 40 )

 

  1. Write a note on the sources of brand equity.
  2. Explain the factors in the strategy which are used to leverage and establish points of parity and

difference for brand positioning.

  1. Explain the responsibilities and duties for properly managing brand equity.

 

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Loyola College M.Com Nov 2012 Strategic Marketing Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

FIRST SEMESTER – NOVEMBER 2012

CO 1816/1808 – STRATEGIC MARKETING MANAGEMENT

 

 

Date : 15/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

SECTION – A

Answer ALL questions:                                                                                                          ( 10 x 2 = 20 )

 

  1. What is target marketing?
  2. Differentiate between needs, wants and demands of people.
  3. Write a short note on SWOT analysis.
  4. What is value network?
  5. Write a note on ‘Channel Pricing’.
  6. What is a ‘Zero-Level Channel’?
  7. What is E – Marketing?
  8. Define the term ‘Marketing Research’.
  9. What is database marketing?
  10. What is an Integrated Logistics System?

 

SECTION – B

Answer any five questions:                                                                                                    ( 5 x 8 = 40 )

 

  1. What are the tasks necessary for successful marketing management?
  2. What are the internal records that are useful for marketing managers to spot opportunities and problems? Briefly explain.
  3. Explain are the various stages of Product Life Cycle.
  4. What is product innovation? What are the factors influencing product innovation? Explain.
  5. What are the various pricing techniques adopted by companies to stimulate early purchase? Explain.
  6. What is ‘Lifetime Value of Customers’ and how can marketers maximize it? Explain.
  7. What are the characteristics of products? How do marketers classify products? Explain.
  8. What are the major types of retailers? Explain.

 

SECTION – C

Answer any TWO questions:                                                                                               ( 2 x 20 = 40 )

 

  1. What decisions do companies take in managing their channels? How do they integrate channels and manage channel conflict? Explain.
  2. What is consumer behavior? How do consumer characteristics influence buying behavior? Explain
  3. Explain the role of marketing communications. How do marketing communications work?

 

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Loyola College M.Com Nov 2012 Security Analysis & Portfolio Management Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – NOVEMBER 2012

CO 3802 – SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

 

 

Date : 01/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

SECTION – A                                   Answer ALL questions                                               ( 10 x 2 = 20 )

 

  • What do you mean by Investment Attributes?
  • Why public prefer physical investment for financial investment?
  • What is Arbitrage Pricing Theory Model?
  • Distinguish Technical Analysis from Fundamental Analysis.
  • What is stock split?
  • Give the meaning of the following:
  1. Price Earning Ratio
  2. External Commercial Borrowing
  3. Return on Investment
  4. Dividend Pay out Ratio
  • What is diversification of portfolio?
  • What is risk penalty?
  • Given Rf as 8%, Rm as 15%. The standard deviation of the market portfolio is 2%.  The investor has constructed a portfolio which has a standard deviation of 1.5% and a correlation with the market return of .85.  Calculate the expected return of the investor?
  • Find the portfolio variance of a portfolio consisting of equities, bonds and real estates, if the portfolio weights are 30%, 45% and 35%. The standard deviations are 0.1986, 0.615 and 0.945 respectively. The correlations are 0.40 per equity and bonds, 0.30 for equities and real estates and 0.25 for bonds and real estate.

 

SECTION – B                Answer any five questions                                       ( 5 x 8 = 40 )

 

  • Give a brief account of the various characteristic feature of an investor.

 

  • What do you understand by internal business risk? Explain.

 

  • Enumerate the assumptions of Capital Asset Pricing Model.

 

  • How the company’s present situation and prospects are appraised?

 

  • Explain the significance of beta in portfolio selection.

 

  • In what way strong form of efficient market theory is unique from other forms?

 

 

 

  • Following is the data regarding six securities –
Securities A B C D E F
Return (%) 8 8 12 4 9 8
Risk (%) (SD) 4 5 12 4 5 6

Which of the securities will be selected? Assuming the perfect correlation, whether it is preferable to invest 75% in sec.A and 25% in sec.C

 

  • M Fund invests in three different funds – Fund A, Fund B and Fund C –
Fund Value invested Return Standard Deviation
A Rs.2.5 crores 15.50% 3.20%
B Rs.6.0 crores 19.20% 4.50%
C Rs.1.5 crores 12.80% 1.50%

Correlation between the funds are: AB – 0.30, AC – 0.50 and BC – 0.20

If the risk free return is 5% and the return on Nifty is 17% with a standard deviation of market ( is 3% and the standard deviation of the portfolio ( is 3.11%, ascertain the Sharpe’s index for the fund and evaluate its performance.

 

SECTION – C              Answer any TWO questions                                       (2 x 20 = 40 )

 

  • What are the various investment alternatives? Explain in brief.

 

  • Explain various charting techniques used in identifying the daily fluctuations of secondary price movement.

 

  • Write short notes
  1. Speculation
  2. Time value of money
  3. Product life cycle in industry analysis
  4. Filtering Test under Weak form

 

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Loyola College M.Com Nov 2012 Research Methodology Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

M.Com. DEGREE EXAMINATION – COMMERCE

THIRD SEMESTER – NOVEMBER 2012

CO 3804 – RESEARCH METHODOLOGY

 

 

Date : 06/11/2012            Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION-A

Answer ALL questions:                                                                                                                 (10×2=20)

 

  1. What do you mean by alertness in research?
  2. State the uses of review of literature in research.
  3. What do you mean by cause and effect relationship?
  4. What is meant by variable?
  5. How to set a research problem?
  6. What is sample design?
  7. What do you understand by degree of freedom?
  8. What is covert observation?
  9. List out the steps involved in using Median Test.
  10. The theory predicts that the proportion of beans in the four groups A,B,C and D should be

9:3:3:1.In an experiment among 1,600 beans, the numbers in the four groups were

882,313,287 and 118.Does the experimental result support the theory? Apply Chi- square test

at 5% level of significance given the( Table value =7.815)

 

SECTION-B

Answer any FIVE questions:                                                                                                           (5X8=40)

 

  1. List out and explain the criteria of good research.
  2. Briefly explain the classification of research design.
  3. Choose a topic for research and try to construct the objectives and hypothesis statements.

 

  1. What are the aspects to be covered while the following reports are prepared?
  2. a) Bank reports b) Educational reports c) Clinical reports.
  3. What are the guidelines involved in drafting a standard questionnaire?
  4. What is meant by objectivity in research? How to measure objectivity in research? State the

methods available to establish objectivity in research.

  1. Two groups of high school students, each containing 8 members, earn the following scores:
A                       19          28          14           23            14           17            12             15
B                       25          23          29           15            27           21            24             20

 

Do the two groups differ significantly? Apply the sum- of -Ranks Test.   (Table value at 5%

significance level: Z= 1.96)

 

 

 

 

  1. Jeya Tea Store has shops at three locations in the city. The owner keeps a daily record for

each location of the numbers of customers who actually make a purchase. A sample of the

data is as follows. Using the Kruskal-wallis test, Can you say at 5% level of significance that

the shops have the same number of customers.(Table value =5.991)

         Location-A         Location-B     Location-C
 

99

64

101

85

79

88

97

95

90

100

 

  

83

102

125

61

91

96

94

89

93

75

 

  

89

98

56

105

87

90

87

101

76

89

 

 

 

 

SECTION-C

Answer any TWO questions:                                                                                                         (2X20=40)

 

  1. Discuss the steps involved in the research process.
  2. Enumerate the types, merits and demerits of interview method of collection of data.
  3. a)Following are the performance scores of two groups of 13 and 12 executives trained by two

different methods

Method X 20 25 28 30 32 35 40 42 43 45 47 48 49
Method y 19 22 25 29 33 36 41 45 46 48 49 50  —

 

Test the HO   that there is no difference in the effectiveness of the two training methods .Apply

Wald Wolfowitz test at 1% significance level.(Table value= 2.58)                                 (10) Marks

  1. b) A large hospital hires most of its nurses from the two major universities in the area. Over the

last year, they have been giving a test to the newly graduated nurses entering the hospital to

determine which school, if either, seems to educate its nurses better. Based on the following

scores ( out of 100 possible points), help the personnel office of the hospital  to determine

whether   the schools differ in quality . Use the Mann- Whitney   U – test with a 5% level of

significance.      (Table value= 37)                                                                                            (10) Marks

Test Scores

School  A         97       69      73      84      76       92        90        88      84        87        93      —      —
School  B         88       99      65      69      97       84        85        89      91        90        87       91   72

 

 

 

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