LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.A. DEGREE EXAMINATION – ENGLISH LITERATURE
FOURTH SEMESTER – APRIL 2012
EL 4203 / 4200 – BUSINESS COMMUNICATION
Date : 19-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
- Place the stress marks (‘) on the words given below: 5 × 1 = 5
- cassette
- Photographer
- Machine
- Evolution
- Professor
- Identify the Indianisms and rewrite in correct English: 5 × 1 = 5
- Can you please prepone the meeting to 3.00 p.m?
- Please send the letter at the earliest convenience.
- I just now only returned back from Bangalore.
- Please put your sign on the bottom of each page.
- The senior members cope up with the growing demands of the office.
III. State with reasons in brief, whether the following statements are correct or incorrect: 5 × 1 = 5
- Language is primarily written, not spoken.
- Neutral accent is popular in England.
- Group discussions are conducted only for the purpose of job selection.
- Analytical reports are investigations based on scientific method of constructing and providing hypotheses.
- Coherence and cohesion are significant aspects in written communication.
- Answer any five (5) of the following questions (in 100 words): 5 × 5 = 25
- Write short note on ‘noise’ in the process of communication.
- List all the diphthongs in English with examples.
- Elicit the difference between minutes and report writing.
- Describe fixation and regression
- Discuss the classification of reports
- Explain various guidelines to overcome communication barriers
- Attempt a short note on ‘condensed writing in business communication.
- ‘Speech is less organized and more arbitrary than writing’. Defend your answer.
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- Read the following and prepare the minutes: 10
Agenda
- Minutes of the previous GB meeting.
- President’s address
- Discussion of the proposed strike
- Any other matter.
Imagine the meeting was conducted as per the notice and agenda. Write down the minutes for the same.
- Read the following advertisement and prepare your resume (CV) in response to the same 10
A reputed Concern requires a male/ female personal secretary.
Qualification: Any Degree. Age: below 30 years with English fluency & willing to travel abroad. Eligible candidates come with CV on 17th Saturday between 10.00 and 6.00 @ 25/3 Vedantadesikar Salai, Mylapore Chennai 4.
VII. Imagine that a C.E.O of a furniture manufacture Company contacts the advertiser in an
advertizing firm to know more details so that his company may set up a show room in
Guindy.
Write a conversation between the C.E.O and the advertiser 10
VIII. Write a letter of application to “The recruitment board of Infosys” in response to their
advertisement for the post of Managing Director 10
- Write an easy on any Two of the following in 300 words each: 2 × 10 =20
- The difference between written and spoken communication
- What is the significance of “listening” in business context? Describe the different types of listening.
- Imagine you and your friends have developed a technology that converts domestic waste into domestic fuel energy, which is eco friendly. Write a proposal to the Director of the Research Centre at IIT Chennai, requesting fund for the further research on ‘domestic fuel energy’.
- The AIDA formula is the most effective strategy used by the sales executives: Discuss.
- Listening, reading, writing and speaking are the integral aspects in business communication – Discuss.