Loyola College International Marketing Previous Question Papers Download International Marketing
Loyola College M.Com April 2008 International Marketing Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
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FOURTH SEMESTER – APRIL 2008
CO 4802 – INTERNATIONAL MARKETING
Date : 16/04/2008 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART- A. Attempt ALL questions/statements (10×2 = 20 marks)
- What is “divestment”?
- What is a ‘Cultural Universal’?
- Mention any two market entry methods to introduce Low priced Indian toys into the U.S.A?
- Mention any two requirements for a ‘Global’ Brand ambassador.
- Explain one point of difference between polycentrism and ethnocentrism
- When is ‘licensing’ necessary?
- What is India’s current level of Foreign Exchange?’
- Mention any two benefits of customization?
- Is the ‘PCI’ a good index of standard of living?
- Is the time ripe for Sports tourism in India today?
PART- B . Answer any FIVE (in about 1 Page each) (5 x 8 = 40 marks)
- What are the basic factors which influence the sales and profitability of educational products like ‘B.Com’ and ‘M.Com’ in a global market?
- Comment on some unique products or services, related to any district in Tamilnadu or any other Southern state in India, which has promising global market potential.
- How important is culture in determining a country’s Brand value?
- Explain with an example of how innovative product positioning is essential for survival in global marketing.
- Comment on the role of the Major Regional Trade organizations, regulatory agencies, WTO etc. in International Trade
- Mention any three ‘Risk’ factors relevant to International Trade.
- What is the best way for a non-Indian company to deal with distribution challenges in a country like India for computers?
- How beneficial are Positive Consumption Campaigns world over (e.g. Healthy eating, recycling, safe sex etc.)?
PART- C. Answer any TWO (in a max. of 4 Pages each) (2 x 20 = 40 marks)
- Explain the different forms of protectionist measures available to Governments. Should India adopt more such measures today?
- What is Media Planning? How does research help in choosing an appropriate media for a global promotional campaign for a product/service?
- Write short notes on any TWO of the following: a) Changes in Advertising technology use in the last 5 years, b) Key determinants of ‘Trust’ on the internet, c) International Marketing is in Transition, in the context of Scarcity, Globalism and Sustainability.
Loyola College M.Com April 2009 International Marketing Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
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M.Com. DEGREE EXAMINATION – COMMERCE
FOURTH SEMESTER – April 2009
CO 4802 – INTERNATIONAL MARKETING
Date & Time: 18/04/2009 / 9:00 – 12:00 Dept. No. Max. : 100 Marks
PART- A
ANSWER ALL QUESTIONS (10 x 2 = 20 marks)
- What is counter-trade?
- What is a ‘transnational corporation’?
- Define the term ‘culture’.
- Mention some functions of the ‘WTO’.
- Mention any two indicators of ‘South Indian values’.
- Explain any features of Ethnocentric approach to International Marketing.
- Give two reasons for the recent increase in the dollar value?
- Differentiate OPEC from APEC.
- Are anti-dumping policies relevant today?
- Explain any two methods of market entry into foreign market.
PART – B
ANSWER ANY FIVE (in about 1 Page each) (5 x 8 = 40 marks)
- What are the ‘Driving’ forces which promote Global trade?
- Are the basic goals of marketing relevant to global marketing?
- Comment on the global market potential for any two of the following: a) Bollywood or Kollywood Films; b) Ethnic Indian Fashions and Art; and c) Ethnic Indian Foods; d) Indian Education; e) Tourist spots in India
- Give a critical appraisal of globalization in the current context of global recession.
- What are the key market entry modes to be considered before going global?
- Is ‘product standardisation’ an appropriate marketing strategy for recessionary times?
- Differentiate Geo-centrism from Polycentrism.
- Can a nation be branded? What are the factors which affect a nations brand value?
PART – C
ANSWER ANY TWO (2 x 20 = 40 marks)
- Explain the different forms of protectionist measures available to Governments.
- Is India capable of being a future ‘Super Power’? Do you see any positive indicators for a bright future for India, in the current economic, social, and political environment reality in the world?
- Choose any country and explain the special logistics and distribution challenges that exist there. What is the best way for a non-Indian company to deal with distribution challenges in a country like India?
Loyola College M.Com April 2012 International Marketing Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
FOURTH SEMESTER – APRIL 2012
CO 4802 – INTERNATIONAL MARKETING
Date : 16-04-2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
SECTION- A
Answer ALL the Questions in this section: (10 x 2 = 20 Marks)
Explain the meaning of the following:
- Global Localisation
- Big Emerging Markets (BEMs)
- Gray Marketing
- Balance of Payments
- Culture
- Market Segmentation
- Concentrated global marketing
- Global strategic partnership
- Piggyback marketing
- Emotional appeal
SECTION- B
Answer any FIVE Questions in this section: (5 x 8 = 40 Marks)
- Describe the meaning of ethnocentric, polycentric, regiocentric and geocentric management orientations in relation to International Marketing.
- Explain how the economic systems are classified based on resource allocation and resource ownership.
- Describe the similarities and differences between a free trade area, a customs union, a common market, and an economic union. Give an example of each.
- Discuss how the anthropologist Geert Hofstede has compared different cultures in terms of five dimensions.
- Discuss the five factors, Roger has identified that affect the rate at which innovations are adopted.
- Describe the five market expansion strategies.
- Enlist and explain the activities involved in distribution.
- What are the factors that must be taken into account when determining the extent to which the promotion must be localised in international marketing?
SECTION- C
Answer any TWO Questions in this section: (2 x 20 = 40 Marks)
- List out and explain the driving and restraining forces that affect global integration and global marketing.
- Identify and explain the environmental influences on pricing decisions by global marketers.
- Briefly explain the factors that constrain the process of shaping international channels to fit overall company objectives.
Loyola College B.Com April 2007 International Marketing Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
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SIXTH SEMESTER – APRIL 2007
CO 6601 – INTERNATIONAL MARKETING
Date & Time: 18/04/2007 / 9:00 – 12:00 Dept. No. Max. : 100 Marks
SECTION-A (10 x 2=20 Marks)
Answer ALL of the following in this section:
- What is meant by ‘Strategic concept of Marketing’?
- Describe the meaning of ‘Global Localisation’.
- What is a ‘Transnational Corporation’?
- What is ‘Balance of payments’.
- What is Sales Promotion?
- Define the term “Culture”.
- What is ‘Intercultural Socialisation’?
- Describe the meaning of ‘Expropriation’.
- What is ‘Product Positioning’?
- What is ‘Gray Marketing’.?
SECTION-B (5 x 8=40 Marks)
Answer any FIVE of the following in this section:
- What are the stages of national market development based on GNP per capita, and what percentage of world income is found in each of the stages? Why is this information important to global marketers?
- Write short notes on:- (a) Hofstede’s Cultural Typology, (b) Self-reference Criteria and (c) Environmental sensitivity.
- What six criteria should be assessed when evaluating potential export markets?
- Explain the meaning of different management orientations.
- Distinguish between a low context culture and a high context culture.
- Describe the degrees of Economic co-operation. Illustrate your answer with suitable examples.
- List out and explain the major issues of distribution in Global Marketing.
- Discuss the criteria global marketers should consider while making product design decisions.
SECTION-C (2 x 20=40 Marks)
Answer any TWO of the following in this section:
- Explain in detail the entry strategies (along with the options each one offers) made available for a company that wants to expand its’ market outside the home country.
- Discuss the various combinations of product / communication strategies available to global marketers. When is it appropriate to use each?
- Identify and explain the driving and restraining forces affecting global integration and global marketing.
Loyola College B.Com April 2011 International Marketing Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
SIXTH SEMESTER – APRIL 2011
CO 6601 – INTERNATIONAL MARKETING
Date : 07-04-2011 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION – A
ANSWER ALL QUESTIONS (10×2 =20)
- List the Socio-economic factors affecting International marketing.
- What is licensing?
- What are non Tariff Barriers?
- What is Export Pricing?
- List the factors that favour standardization as a product policy.
- List the criteria for classifying the world Markets.
- What do you mean by Brand Protection?
- Expand ‘FOB’ and ‘CIF’.
- What is Multi International Marketing?
- What is Direct and Indirect Exports?
SECTION – B
ANSWER ANY FIVE QUESTIONS (5×8 =40)
- Differentiate between domestic and International Marketing.
- Explain ‘International Product life Cycle’.
- What parameters would you consider to enter International markets?
- What is the role of Cost, Insurance, and Freight in International Pricing?
- How will you establish your brand in the International Market?
- What is the impact of globalization in International Markets?
- What is the role of Foreign Agents in the International Channels?
- What factors motivate an entrepreneur to enter International Markets?
SECTION – C
ANSWER ANY TWO QUESTIONS (2×20 =40)
- What are the different modes of entering into the International Markets?
- Analyse the factors which affect the choice of International Channels.
- What factors control the choice of Media to promote products in the International
markets? Support your answer with relevant examples?
Loyola College B.Com April 2012 International Marketing Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.COM. DEGREE EXAMINATION – COMMERCE
SIXTH SEMESTER – APRIL 2012
CO 6601 – INTERNATIONAL MARKETING
Date : 18-04-2012 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
PART – A
ANSWER ALL THE QUESTIONS: (10×2=20)
- What is licensing?
- List out the different marketing environment.
- Mention any two global trends today.
- What are tariff barriers?
- What is global marketing?
- List out the factors that favour standardization as a product policy.
- Expand ‘FOB’ and ‘CIF’.
- What is export pricing?
- Explain franchising.
- What is product standardization?
PART – B
ANSWER ANY FIVE QUESTIONS: (5×8=40)
- What are the factors affecting international marketing?
- Explain any two modes of entry into global markets.
- What are the issues that make the producer to seek go abroad and market his products?
- What are the differences between international and domestic marketing?
- What is the impact of globalization in international market?
- What is the role of foreign agents in the international channels?
- Explain International Product Life Cycle.
- What is the role of Cost, Insurance and Freight in International pricing?
PART – C
ANSWER ANY TWO QUESTIONS: (2×20=40)
- Analyse the factors which affect the choice of International channels.
- Explain the major stages in International marketing. Describe the social, political & other issues affecting International marketing.
- What factors control the choice of media to promote products in the international markets?
