B.Sc Visual Communication Question Paper

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Loyola College B.Sc. Visual Communication April 2006 Art And Architecture Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034.

B.Sc. DEGREE EXAMINATION – visual communication

FourTH SEMESTER – APRIL 2003

HT 4202 / HIS 202  –  art and architecture

 

16.04.2003

9.00 – 12.00                                                                                                  Max : 100 Marks

                                                                PART – A                                       (10´ 2=20 marks)

      Answer any TEN of the following in about FIVE lines each:

 

  1. stambha at lauryanandan garh
  2. great stupa-I at sanchi
  3. caitya hall at karle
  4. lingaraja temple
  5. kandariya mahadeva temple
  6. kailasanatha temple
  7. kailasa at ellora
  8. qutub minar
  9. rajput painting
  10. siva nataraja from tiruvalangadu
  11. parthenon
  12. colosseum

 

                                                                PART – B                                       (4´ 10=40 marks)

      Answer any FOUR of the following in about ONE page each:

 

  1. The high standard of town planning and sanitation with sufficient water supply and perfect drainage System make the Indus Valley outstanding. Elaborate.
  2. Describe the various features of the Stupa.
  3. Explain the plan of a Mosque.
  4. Bring out the Special features of the Mughal paintings.
  5. Write a note on Mauryan Sculpture.
  6. What is Romanesque Art?

 

 

                                                               PART – C                                         (2´20=40 marks)

Answer any TWO of the following in FOUR pages each.

 

  1. Trace the evolution and development of the Delhi or the Imperial Style of Architecture.
  2. The Southern type of architecture underwent a long evolution in its details, and it can most conveniently divided into five periods, which are those of the ruling dynasties in South India. Eloborate.
  3. What are the features of Modern Indian Painting? Give examples.
  4. Assess the Contribution of Greeks to Architecture and Sculpture.

 

 

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Loyola College B.Sc. Visual Communication April 2006 Media History Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

SECOND SEMESTER – APRIL 2006

                                                              HT 2104 – MEDIA HISTORY

 

 

 

Date & Time : 26-04-2006/AFTERNOON   Dept. No.                                                       Max. : 100 Marks

 

 

PART A                                              (10 ´ 2 = 20)

Answer any TEN of the following in not more than TEN lines each.

  1. CBFC
  2. Lionel Fielden
  3. Puppetry
  4. Studio system
  5. Realism
  6. ‘Pundalik’
  7. UNI
  8. Chanda Committee
  9. Cheque book Journalism
  10. Miratool Akbar
  11. Educational TV
  12. Television and National Development

 

PART B                                              (4 ´ 10 = 40)

Answer any FOUR of the following in not more than ONE page each.

 

  1. Write a brief note on the different Folk media.
  2. Enumerate the various television programme Genres.
  3. Summarize the role of radio during the War years.
  4. Trace the growth of press until Indian Independence.
  5. Briefly narrate the ‘subaltern’ perspective of Indian Historiography.
  6. Evaluate Yellow Journalism.

 

PART C                                              (2 ´ 20 = 40)

Answer any TWO of the following in not more than FOUR pages

 

  1. ‘The media has greater power over us than we can ever comprehend’ – Critically analyze.
  2. How did the Colonial officials respond to the growth of Cinema in
    Pre-Independent India?
  3. ‘The constitution protects as well as restricts the Press’. Elucidate.
  4. Evaluate the nexus between Cinema and Politics in Tamil Nadu.

 

 

 

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Loyola College B.Sc. Visual Communication April 2006 Media Culture And Society Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 2

SECOND SEMESTER – APRIL 2006

                                              VC 2501 – MEDIA CULTURE AND SOCIETY

(Also equivalent to VIS503/VC 222)

 

 

Date & Time : 24-04-2006/1.00-4.00 P.M.   Dept. No.                                                       Max. : 100 Marks

PART A

Give very brief answers to ALL the following questions in about 50 words.           (10×3=30)

  1. Dizzying multiplicity of a medium.
  2. What is meant by `consumer sovereignty’?
  3. Why should we deconstruct a media text?
  4. What is a `technical event test’?
  5. The two contradictory ways in which ideology is commonly used.
  6. What is meant by ‘over accessing’ to the media?
  7. Briefly explain one of the legal constraints on the media.
  8. What is meant by `referral upwards’?
  9. The first and basic principle of media education.
  10. How does editing fictionalize a media text?

PART B

Answer ANY FOUR of the following not exceeding 200 words each.       (4×10=40)

  1. Bring out the differences between Information as Service and Information as Commodity.
  2. Write a short note on the Manipulation of Sound.
  3. What are the seven basic reasons to study media as explained by Len Masterman? Briefly explain one of them.
  4. Modern media encourage the `industrialization of the mind’. Explain.
  5. Write a short note on the Effect of Camera and Crew on a media text.
  6. Briefly explain how the concept of ideology evolved in history.
  7. Write a short note on the three techniques used in the study of narratives.

PART C

Write essays on ANY TWO of the following not exceeding 450 words each.         (2×15=30)

  1. Explain how hegemony and myth serve the dominant ideology.
  2. Media tell us stories incessantly. Explain with special reference to sports, news and documentaries.
  3. Write a critical analysis of the role of advertising in media world.
  4. Explain the four traditions through which media education evolved.

 

 

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Loyola College B.Sc. Visual Communication April 2006 History Of Art & Architecture Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

FOURTH SEMESTER – APRIL 2006

                                          HT 4202 – HISTORY OF ART & ARCHITECTURE

(Also equivalent to HIS202)

 

 

Date & Time : 29-04-2006/FORENOON     Dept. No.                                                       Max. : 100 Marks

 

 

                                              PART A                                         (10´2=20 marks)

 

Answer any TEN of the following  in ten lines each         

  1. Dancing girl
  2. Great bath
  3. Stambha at Lauria Nandangarh
  4. Amaravati stupa
  5. North Indian temple plan
  6. Kandariya mahadevatemple
  7. Rajput painting
  8. Chatravali umbrella
  9. Tajmahal
  10. Pantheon
  11. Tomb of Augustus
  12. Brahadeeshvara temple

 

                                        PART B                                                   ( 4´10=40 marks)

Answer any FOUR of the following in one page each

  1. What is Stambha? Mention the parts and significance of the Sarnath stambha.
  2. Write a note on Vihara.
  3. Bring out the special features of the Ajanta panting
  4. Write a note on Gandhara  sculptures.
  5. Explain the architecture of Lingarajatemple in Orissa.
  6. The Portrait sculpture was the greatest Roman contribution to Art –Discuss.

                                             PART C                                               (2´20=40 marks)

 

                        Answer any TWO of the following in four pages each

 

  1. Describe the architecture ,Sculpture and Minor arts of the Indus valley civilization.
  2. The Southern type of architecture underwent a long evolution in its details –Eloborate
  3. Describe the development and evolution of stupa in the architectural history of India.
  4. Evaluate the contribution of Greeks to Art..

 

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Loyola College B.Sc. Visual Communication April 2006 General Sociology Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OC 11

FOURTH SEMESTER – APRIL 2006

                                                       SO 4201 – GENERAL SOCIOLOGY

 

 

Date & Time : 22-04-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

Part-A

Answer all the questions in about 30 words each:                         (10×2 = 20 Marks)

  1. Define Society.
  2. State any two suitable examples for achieved status.
  3. Define Social Mobility.
  4. State any two differences between association and institution.
  5. Define Culture.
  6. What is sororal polygyny?
  7. Mention any two functions of education.
  8. Define the term property.
  9. What is the meaning of social change?
  10. Define Association.

Part-B

Answer any FIVE questions            in about 300 words each:                 (5×8 = 40 Marks)

  1. Explain the functionalist theory of social change.
  2. Bring out the interrelationship between Sociology and Social Anthropology.
  3. Write a short note on Cooley’s classification of social groups.
  4. Give a brief account of the characteristics and functions of institution.
  5. Explain the function of a nuclear family.
  6. Briefly discuss the theories of religion.
  7. India is characterised by a closed stratification system-Comment.

Part-C

Answer any TWO of the following in about 1200 words each:    (2×20 = 40 Marks)

  1. Explain the meaning, characteristics, merits and demerits of ‘joint family’ system in India.
  2. Critically evaluate the changing trends in the Caste system in India.
  3. Elucidate the nature, scope and importance of Sociology.
  4. Elaborate on the meaning, agencies and importance of socialisation.

 

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Loyola College B.Sc. Visual Communication April 2006 Art Appreciation Question Paper PDF Download

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 3

FOURTH SEMESTER – APRIL 2006

                                                          VC 4503 – ART APPRECIATION

(Also equivalent to VIS510)

 

 

Date & Time : 25-04-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

Answer ALL the questions   not exceeding half a page each.                         10´3= 30

  1.  Practical Aesthetics
  2.  Pop art
  3. Bharata
  4. Jackson Pollock
  5. Sublime
  6. Picasso
  7. Angika
  8. Minimalism
  9. Graphic arts
  10. Anandavardhana

 

Answer any FIVE of the following not exceeding one page each                5´8 = 40

  1. Explain tragic as an aesthetic category.
  2. Describe the theory of interior landscape.
  3. Write about the theory of Dhvani.
  4. Discuss the social responsibility of an artist.
  5. What are Gunas and Doshas?
  6. What is Aesthetics? What are its functions?
  7. Elaborate on the paradigms of beauty.

 

Answer any TWO of the following not exceeding three pages each                    2´15  = 30

  1. Discuss the current status of art in India.
  2. What are the functions of art? Elaborate using appropriate examples.
  3. Explain the theory of Rasa and its impact on aesthetics.
  4. Compare the western and eastern concepts of art.

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Loyola College B.Sc. Visual Communication April 2007 Principles Of Marketing Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

TH 08

B.Sc. / B.A.  DEGREE EXAMINATION – Viscom. / Economics

FOURTH SEMESTER – APRIL 2007

CO 4200 / 3100 – PRINCIPLES OF MARKETING

 

 

Date & Time: 27/04/2007 / 9:00 – 12:00        Dept. No.                                                     Max. : 100 Marks

 

 

 

Section A

 

Answer ALL the questions                                                                       [10×1=10]

  1. Define marketing.
  2. What is meant by undifferentiated market?
  3. List out the steps in new market development.
  4. What is Demand-Oriented pricing policy?
  5. Mention the objectives of physical distribution.
  6. Define Advertising.
  7. Who is a creative Salesman?
  8. Bring out the meaning of sales promotion.
  9. What is publicity?
  10. Give the concept of service.

 

Section B

Answer Any FIVE                                                                                 [5×8=40]

  1. Describe the various Approaches to the study of Marketing.
  2. Bring out the Advantages of Market Segmentation.
  3. What is meant by Product Life Cycle? Explain its concept with example.
  4. Explain the following pricing with a diagram

(i) Odd Pricing

(ii) Psychological Pricing

(iii) Prestige Pricing

(iv) Geographic Pricing

  1. What is Warehousing? Describe the functions of Storage.
  2. Discuss the nature and importance of personal selling.
  3. Explain the reasons for growing use of Sales promotion in recent years.
  4. How will you classify service? Explain.

 

Section C

Answer Any TWO                                                                                [2×20=40]

  1. Explain the various functions of Marketing.
  2. What are the basic pricing policies? Critically evaluate the major factors

that should be taken into account in developing a price policy.

  1. Describe the Major Advertising decisions.

 

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Loyola College B.Sc. Visual Communication April 2007 Human Communication Question Paper PDF Download

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                LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 01

 

FIRST SEMESTER – APRIL 2007

VC 1500 – HUMAN COMMUNICATION

 

 

 

Date & Time: 24/04/2007 / 1:00 – 4:00 Dept. No.                                                Max. : 100 Marks

 

 

 

PART A

 

Answer All the following not exceeding six lines each:                                  10 X 3 = 30

 

  1. Communication context
  2. Attribution
  3. Polarization
  4. Proxemics
  5. Self concept
  6. Bio cycles
  7. Contamination
  8. Trans personal communication
  9. Sign
  10. Diffused time

 

PART B

 

Answer any FIVE questions not exceeding one page each.                                5 X 8 = 40

 

  1. Explain the characteristics of non verbal communication.
  2. What are verbal barriers? Explain with examples.
  3. Discuss the reasons for relationship deterioration.
  4. What is learning? Explain
  5. Define paralanguage. Write about its functions.
  6. What are the functions of eye communication? Explain.
  7. Communication is nothing but transactions – Explain.

 

PART C

 

Answer any TWO questions not exceeding three pages each.                         2 X 15 = 30

 

  1. Discuss the different types of listening and its uses.
  2. Medium is the message – Discuss
  3. Compare between Group and Mass communication.
  4. Discuss the significance of space in communication.

 

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Loyola College B.Sc. Visual Communication April 2007 Human Communication Question Paper PDF Download

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                LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 02

 

FIRST SEMESTER – APRIL 2007

VC 1502 – HUMAN COMMUNICATION

 

 

 

Date & Time: 24/04/2007 / 1:00 – 4:00 Dept. No.                                                Max. : 100 Marks

 

 

PART A

 

Answer ALL the following questions in not more than 50 words each:               (10 x 3 = 30)

 

  1. Self concept
  2. Feedback
  3. Propaganda
  4. Noise
  5. Semiotics
  6. SMMR model
  7. Emblem
  8. FAST
  9. Stereotyping
  10. Projection

 

PART B

Answer any FIVE of the following in about Two pages each:                                 (5 x 8 = 40)

 

  1. Write about the characteristics of verbal communication.
  2. List out the different gazes in an eye contact. Give examples.
  3. Communication is a multi-disciplinary subject. Critically analyze.
  4. Bring out the differences between mass media and group media.
  5. Medium is the message – Comment.
  6. Discuss the various types of listening.
  7. Define paralanguage. Write about its role in communication.

 

PART C

Answer any TWO of the following in about Three pages each:                           (2 x 15 = 30)

 

  1. Emphasize the importance of proxemics & haptics in communication. Elaborate on their significance in nonverbal communication.
  2. Explain McLuhan’s four waves of communication.
  3. Write about various barriers in human communication.
  4. What are the universal principles of human communication?

 

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Loyola College B.Sc. Visual Communication April 2007 Art Appreciation Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc.

OZ 05

DEGREE EXAMINATION –VISUAL COMMUNICATION

FOURTH SEMESTER – APRIL 2007

VC 4503 – ART APPRECIATION

 

 

Date & Time: 21/04/2007 / 9:00 – 12:00          Dept. No.                                                     Max. : 100 Marks

 

 

 

 

PART A

 

Answer All the questions not exceeding half a page each:                              10 x 3 = 30

 

  1. Applied art
  2. Riti
  3. Abstract art
  4. Ugly
  5. Sneha
  6. Dhuvani
  7. Kurinji
  8. Ultra objectivists
  9. Abhyasa
  10. Angika

PART B

 

Answer any Five of the following not exceeding one page each:                 5 x 8 = 40

 

  1. Explain Sublime as an aesthetic category.
  2. What is the rasa theory, and how does it affect aesthetics?
  3. What are Alamkaras, Gunas and Dosas?
  4. Explain how Theatre and Photography qualify as art forms.
  5. Elaborate on the Paradigms of beauty.
  6. Briefly elaborate on Impressionism and Expressionism.
  7. Explain the concept of Tamil Aesthetics.

 

PART C

 

Answer any Two of the following not exceeding three pages each:                2 x 15 = 30

 

  1. What are the functions of art? Elaborate with suitable examples.
  2. Art enhances man’s awareness of the loss of harmony in society & shapes his aesthetic ideals. Explain.
  3. Discuss the social responsibility of an artist, with reference to any particular artist’s work.
  4. Cinema by nature is a synthetic art. Discuss.

 

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Loyola College B.Sc. Visual Communication Nov 2007 Human Communication Question Paper PDF Download

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Loyola College B.Sc. Visual Communication Nov 2007 Development Communication Question Paper PDF Download

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           LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

OZ 06

 

FIFTH SEMESTER – APRIL 2007

VC 5500 – DEVELOPMENT COMMUNICATION

 

 

 

Date & Time: 27/04/2007 / 1:00 – 4:00 Dept. No.                                                Max. : 100 Marks

 

 

I. Answer ANY FIVE not exceeding 300 words each.                  5×10=50

 

  1. Mention six major causes of under-development.
  2. What are the major criticisms against the diffusion of innovation approach?
  3. Enumerate the key concepts associated with development. Explain any two of these, which are relevant to India.
  4. What are the various stages involved in participatory communication?
  5. Do you think that the Internet can be used as a development communication tool? Substantiate your arguments with examples.
  6. Differentiate the mechanical and organic models of development.
  7. How does street theatre stand different from other theatre forms?
  8. Compare and contrast social ad and commercial ad.

 

 

II. Answer ANY TWO not exceeding 500 words each.                  2×25=50

 

  1. Critically evaluate the dominant paradigms of development and development communication.
  2. Discuss the role of folk media in promoting social change with recent examples.
  3. Highlight the differences between community video and professional/conventional video identified by Keyan G.Tomaselli & Jeanne Prinsloo.
  4. What are the major impacts of globalisation in the third world countries?

Comment on the role of media in the process of globalisation.

  1. Bring out the salient features of the ‘Participatory Theories and Approaches’ as explained by Silvio Waisboard.

 

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Loyola College B.Sc. Visual Communication April 2008 Development Communication Question Paper PDF Download

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Loyola College B.Sc. Visual Communication April 2008 Media Culture And Society Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AC 17

 

SECOND SEMESTER – APRIL 2008

VC 2501 – MEDIA CULTURE AND SOCIETY

 

 

 

Date : 23/04/2008                Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART A

 

Give very brief answers to ALL the following questions in about 50 words       (10×3=30)

 

  1. Denotation and Connotation
  2. Official Secrets Acts
  3. Nonverbal Communication
  4. Advertorials
  5. ‘Over Accessing’ to the Media
  6. Deconstruction of Texts
  7. Narrative
  8. Ideology
  9. Media Pedagogy
  10. Audience Positioning

 

 

PART B

Answer any FOUR of the following not exceeding 200 words each.                         (4×10=40)

 

  1. Modern Media encourage the “Industrialization of the mind”. Briefly explain.
  2. Bring out the importance of a theoretical frame work in media education.
  3. How do advertisers control the media texts?
  4. Write notes on Subjectivity.
  5. What is the effect of Set-ups on media text?
  6. List out seven reasons given by Len Masterman on “why to study media”?
  7. Which news paper would you consider to be the “Quality” news paper in Tamil Nadu? Substantiate your views.

 

PART C

    Write essays on ANY TWO of the following not exceeding 450 words each.             (2×15=30)                     

  1. Elaborate on Ownership as a media determinant.
  2. Discuss the impact of Television advertising on adolescents.
  3. Comment on the stereotypical representations of men and women in Tamil films.
  4. How does Hegemony serve the dominant ideology?

 

 

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Loyola College B.Sc. Visual Communication April 2008 Human Communication Question Paper PDF Download

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION

AC 1

 

FIRST SEMESTER – APRIL 2008

VC 1502 / 1500 – HUMAN COMMUNICATION

 

 

 

Date : 03/05/2008                Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

PART A

Answer ALL the following not exceeding six lines each. (10×3=30)

 

  1. Communication
  2. Barrier
  3. Tactile Communication
  4. Proxemics
  5. Group
  6. Noise
  7. Gestures
  8. ParaLanguage
  9. Chronemics
  10. Artefacts

 

                                                                        PART B

 

Answer any Five questions not  exceeding one page each.                              (5×8=40)

 

11.Write about the role of paralanguage in communication.

12.How does language act as a barrier to communication.

13.Write  notes on meta communication.

14.What are the functions of mass communication?

  1. How do gestures play a role in human communication?

16.Write notes on four distances as defined by Edward T. Hall.

  1. Explain SMCR model.

 

PART C

 

    Answer any Two of the following in about three pages.                                   (2×15=30)                     

18.Explain Mc Luhan’s four waves of  communication.

19.Elaborate on  the barriers to communication.

20.What are types of non verbal communication.

  1. What are the advantages and disadvantages of group communication.

 

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