Loyola College Marketing Management Question Papers
Loyola College M.Com Nov 2003 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI –600 034
M.Com, DEGREE EXAMINATION – COMMERCE
FIRST SEMESTER – APRIL 2004
CO 1802/C 717 – MARKETING MANGEMENT
19.04.2004 Max:100 marks
9.00 – 12.00
SECTION – A
Answer ALL questions (10 ´ 2 = 20 marks)
- What is meant by Targeting and Positioning?
- What is meant by Demand and Drived demand?
- What is the importance of Marketing Mix?
- What are the various Discriminatory Pricing methods?
- How is Selective distribution different from Intensive distribution?
- What is the Pricing strategy to be followed during Introduction stage?
- What is Zonal pricing
- Differentiate the Pull strategy form Push strategy.
- What is the Augmented product level?
- What is the gap between manufacturers and the customers, which is being met or filled up by distribution channel?
SECTION – B
Answer any FIVE questions (5 ´ 8 = 40 marks)
- Draft a Questionnaire to collect information to know the attitude of the consumers towards attributes, price and quality of washing machine.
- Explain with a Grid the concept of Product mix with various elements for 65 Products.
- Explain with examples the various discounts and allowances being allowed to boost the sales.
- Explain the Adoption and Diffusion process of Product Life Cycle.
- Explain the various appeals to make Ad. message effective and interesting.
- What are the Positioning strategies you may suggest for children’s readymade garments.
- Explain the present scenario of consumers behaviour and attitudes in the consumer durable markets in India.
- How do you evaluate the Segment for selecting the Target group?
SECTION – C
Answer any TWO questions (2 ´ 20 = 40 marks)
- Explain the Features and strategies to be adopted for a product at the Maturity stage.
- Explain the New Product development process for a two wheeler.
- HLL introducing Surf Excel colour gives you the following information to determine:
- i) Mark up pricing ii) Target Rate of Return pricing iii) Cost Plus pricing and iv) BEP pricing.
Production cost: Fixed cost Rs. 10 lakhs
V.C Rs. 20/unit
Investment Rs.20,00,000/-
Expected Sales : 20000 units
Mark-up expected is 20% on price
Target Rate of Return 8%
Loyola College M.Com Nov 2006 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com DEGREE EXAMINATION – COMMERCE
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FIRST SEMESTER – NOV 2006
CO 1805 – MARKETING MANAGEMENT
Date & Time : 04-11-2006/1.00-4.00 Dept. No. Max. : 100 Marks
PART – A
Answer all questions in a maximum of 3 sentences each: (10 x 2 = 20 marks)
- Distinguish between a Need and Want.
- If the old marketing thinking is ‘Selling concept’, what is the new marketing
thinking? - Mention two advertising strategies during the ‘growth’ and ‘maturity’ stages in the
PLC? - Should all marketing activities involve exchange?
- What is ‘Communication mix’?
- What is ‘Marketing Mix’?
- What is a target market?
- What is brand positioning?
- What is CRM?
- What is psychographic segmentation?
PART – B
Answer any FIVE questions in about 1 page. (5 x 8 = 40 marks)
- Do marketers use the Internet as a channel of distribution or as a brand building tool?
- What changing lifestyles do you see among the youth, in India today? How will
they influence marketers?
- What are the contents of a market plan?
- How do you segment a tourist location like Kerala, using motivational issues/factors
affecting a tourist? - What are the competitive strategies for Market leaders?
- What are the distinctive characteristics of Services?
- Do Professors, priests and physicians need marketing?
- How does a marketer use Brand image as a tactical weapon?
PART – C
Answer any TWO questions in about 4 pages each: (2 x 20 = 40 marks)
- Write short notes on any two of the following:
(a) Complaint management, service recovery, and service guarantees
(b) Customer satisfaction, loyalty
(c) Service innovation, technology in services, and self service technology.
- Explain the New Product Development Process for a new car about to be introduced
in India. Do you suggest any modifications to the process? - How do marketing managers balance the goals of profit maximization and customer
creation? Explain the differences in areas of process, capabilities and performance
outcomes of ‘profit maximizing’ and ‘customer creating’ business.
Loyola College M.Com April 2007 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Com. DEGREE EXAMINATION – COMMERCE
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FIRST SEMESTER – APRIL 2007
CO 1805 / 1802 – MARKETING MANAGEMENT
Date & Time: 27/04/2007 / 1:00 – 4:00Dept. No. Max. : 100 Marks
SECTION – A
Answer ALL the questions from Section A: ( 10 x 2 = 20 )
- Who is called Potential customer? Give an example.
- Who is the innovator in PLC?
- What is the difference between Captive product and Optional product?
- What is meant Pull and Push strategy?
- When are the sales and the Profits found maximum in the PLC?
- When is the customer said to be satisfied?
- How is the Marketing mix important for a marketer?
- Differentiate Intensive from exclusive channel.
- What is the difference between targeting and positioning?
- What is meant by prestige pricing? When is such strategy followed?
SECTION – B
Answer any FIVE questions from Section B: ( 5 x 8 = 40 )
- Draw a grid to show the various elements of product mix with 35 products and explain its significance.
- Explain the adoption and diffusion processes with diagram or chart.
- What are the positioning strategies you may suggest for successful marketing of fabric clothes?
- Write a marketing strategy statement for a Boost, a milk powder under New Product development.
- Explain the various appeals (any four) to be used to promote a product, with examples and illustrations.
- Explain the various discounts and allowances offered to the customers and dealers.
- Explain the various factors influencing the channels selection decision.
- Explain the various geographic factors available for segmenting the consumer market.
SECTION – C
Answer any TWO questions from Section C: ( 2 x 20 = 40 )
- A dealer L.G. refrigerator approaches you for consultation, asking for suitable and relevant strategies for his product which is presently in a the Growth stage. Give out the strategies for his product justify your answer.
- What are the important factors influencing the pricing decisions in the market? Explain with suitable examples.
- “Indian consumers, today amidst globalization and IT are price sensitive but quality oriented”. Critically analyse the your statement with your comments with suitable examples and illustrations.
Loyola College B.Com Corporate & Secretaryship Nov 2008 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – CORPORATE SECRETARYSHIP
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THIRD SEMESTER – November 2008
BC 3501 – MARKETING MANAGEMENT
Date : 08-11-08 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION A (10X2=20Marks)
I ANSWER ALL THE QUESTIONS
- .What do you mean by metamarketing?
- What are the elements of marketing mix?
- Write short notes on. Life style segmentation.
- What do you mean by product line expansion?
- What is Trade Mark?
- What is umbrella brand?
- Under what circumstance you would recommend skimming pricing strategy?
- What do you mean by Telemarketing?
- What are Hypermarkets?
- What do you mean by retailing?
SECTION B (5X8=40 Marks)
II ANSWER ANY Five QUESTIONS
- Explain the nature of marketing.
- What is consumer behaviour? State the factors influencing consumer behaviour.
- Discuss the different criteria for market segmentation.
- Discuss the significance of product planning.
- Why new products fail in the market? Discuss the reasons.
- What are the objectives of pricing?
- Briefly discuss the sources of marketing information.
- Explain the recent improvements in Transportation.
SECTION C (2X20=40)
III ANSWER ANY TWO QUESTIONS
- Define marketing and discuss the significance of marketing in the modern world.
- What is meant by product life cycle? Explain the concept with an illustration
- What are channels of distribution? What channels of distribution would you suggest for
marketing ,a) Canned foods
- b) fertilizers.
Loyola College B.Com Corporate & Secretaryship Nov 2010 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – CORPORATE SEC.
THIRD SEMESTER – NOVEMBER 2010
BC 3501 – MARKETING MANAGEMENT
Date : 02-11-10 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
SECTION – A
ANSWER ALL THE QUESTIONS (10×2=20Marks)
- What is marketing Mix?
- Give the meaning of the term ‘Social Marketing’.
- What is PLC?
- Define Market Segmentation.
- What is odd pricing? Give an example.
- What are hypermarkets?
- Who are retailers?
- When is a radio advertisement used for promotion?
- What is AIDA?
- What is MKIS?
SECTION – B
ANSWER ANY FIVE OF THE QUESTIONS (5×8=40Marks)
- Write the steps in developing a new product.
- Distinguish Marketing from Selling.
- Elaborate the factors to be considered while pricing a product.
- Briefly discuss the areas, where research could be conducted in marketing a product.
- What are the limitations of sales promotion?
- Why is branding important for marketing a product?
- Discuss the techniques adopted in forecasting the sales of an organisation.
- Comment on the recent channels of distribution in the retail market.
SECTION – C
ANSWER ANY TWO OF THE QUESTIONS (2×20=40Marks)
- When a company introduces a new product to cater to the needs of a hi-tech customer, what pricing strategy will be adopted?
- Elaborate on the marketing environment factors.
- What is market segmentation? Discuss the bases of segmenting the market.
Loyola College B.Com Corporate & Secretaryship Nov 2012 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – CORPORATE SEC.
THIRD SEMESTER – NOVEMBER 2012
BC 3501 – MARKETING MANAGEMENT
Date : 05/11/2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer ALL:
(10 x 2 = 20 Marks)
- Define Market.
- Explain sales concept.
- What are rational and emotional motives?
- What is product repositioning?
- Mention any two uses of labeling.
- What are shopping goods?
- What is skimming pricing?
- What is Branding?
- Mention any two problems faced in distribution.
- Mention any two reasons for developing new products.
PART – B
Answer any FIVE of the following questions: ( 5 x 8 = 40 Marks )
- Discuss the importance of marketing.
- Distinguish between industrial and consumer goods.
- Explain the factors influencing buyer behaviour.
- Discus the objectives of pricing.
- Explain the different elements of an Advertisement copy.
- Distinguish between advertisement and sales promotion
- What is customer relationship management? Explain its benefits to a final consumer.
- State the advantages of packaging.
PART – C
Answer any TWO of the following questions: ( 2 x 20 = 40 Marks )
- Discuss the concept of marketing mix and its relationship with environment.
- What are the various methods of market segmentation?
- Discuss the various kinds of distribution channel.
Loyola College B.Com April 2007 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com.
|
DEGREE EXAMINATION – COMMERCE
FIFTH SEMESTER – APRIL 2007
CO 5503 – MARKETING MANAGEMENT
Date & Time: 02/05/2007 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
SECTION-A
Answer all the Question in not more that 3 lines each. (10 x 2 = 20 marks)
- Briefly define marketing.
- What is a Market?
- What is Customer Lifetime value?
- What is CRM?
- What do mean by penetration pricing?
- What is Marketing mix?
- Briefly describe the concept of ‘Micro Environment’, which focus a market oriented company.
- Define Marketing Information System.
- What is a Motive in the context of Consumer behaviour?
- What is Consumer perception?
SECTION-B
Answer any five Questions. (5 x 8 = 40 marks)
- How would you capture value from customers?
- Enumerate and explain the social factors which influence a consumer’s behaviour.
- Explain the 4 types of consumer buying behaviour.
- What is Behavioural Segmentation of Consumer markets? What are its main components and how are these important from a marketing point of view?
- Write short notes on the following in the context of target marketing:
(a) Undifferentiated marketing (b) Differentiated marketing
(c) Concentrated marketing (d) Micro marketing – Answer with Examples.
- How many positioning strategies are there in marketing? Explain each one.
- Enumerate and explain the different types of consumer product classifications. What are the marketing considerations and buying behaviour in each?
- What are the key elements in building and managing strong brands?
SECTION-C
Answer any TWO Questions. . (2 x 20 = 40 marks)
- What are the main components of a company’s macro environment? Explain each of them briefly.
- Briefly explain the stages in the development of a new product.
- What are the external factors that affect pricing decision? Give a brief answer.
Loyola College B.Com Nov 2008 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
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FIFTH SEMESTER – November 2008
CO 5503 – MARKETING MANAGEMENT
Date : 13-11-08 Dept. No. Max. : 100 Marks
Time : 1:00 – 4:00
SECTION – A
ANSWER ALL TEN QUESTIONS (10×2 = 20)
- What is a Brand Name?
- Define Advertising.
- Who is an itinerant Retailer?
- Write a short note on Penetration Pricing.
- What is Relationship Marketing.
- What is trade discount?
- Explain the term -Marketing Mix.
- What do you understand by Consumer Behavior
- Identify the various types of Market Segmentation
- What is a product mix?
SECTION – B
ANSWER ANY FIVE QUESTIONS (5×8=40)
- Explain the advantages of Sales Promotion.
- What are the functions of an effective Package Design?
- Write a note on Marketing Ethics &Social responsible marketing.
- Differentiate between penetration pricing and skimming the cream price strategy.
- What are the objectives of pricing?
- Define Marketing. Briefly outline the various functions of Marketing.
- Outline the factors that influence Consumer Behavior.
- Explain the characteristics, strategies and objectives of the different PLC stages.
SECTION C
ANSWER ANY TWO QUESTIONS (2×20 = 40)
- Discuss the steps involved in New Product Development?
- Outline the functions of Middlemen. Explain the factors to be considered in choice of a channel.
- Explain the various criteria and bases of Segmenting a Market.
Loyola College B.Com April 2009 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
|
FIFTH SEMESTER – April 2009
CO 5503 – MARKETING MANAGEMENT
Date & Time: 04/05/2009 / 1:00 – 4:00 Dept. No. Max. : 100 Marks
SECTION – A (10 x 2 = 20)
ANSWER ALL THE QUESTIONS
- What is remarketing ?
- Write a note on : a) Perfect Market b) Imperfect Market
- List any three buying roles of a consumer.
- Mention any two popular sources of new product ideas.
- What is Penetration Pricing ?
- What are the elements of Integrative approach in marketing ?
- What do you mean by specialty goods ?
- What is meant by Accessories ?
- What is a Bullian Market ?
- What is meant by dual pricing ?
SECTION – B (5 x 8 = 40)
ANSWER ANY FIVE QUESTIONS
- What is Marketing ? Give the importance of Marketing ?
- Explain the steps involved in Segmentation Process.
- Examine the various reasons that could be attributed for the failure of a product.
- Explain the objectives of pricing.
- What are the various internal factors that could affect pricing decisions ?
- Explain the steps involved in planning for a new product.
- What are the factors that could influence consumer behaviour ?
- What types of environmental information are required by marketing managers ?
SECTION – C (2 x 20 = 40)
ANSWER ANY TWO QUESTIONS
- Enumerate the various functions of marketing in detail
- Explain the various stages of product Life Cycle with a diagram.
- What specific marketing strategies could you think of the facing competition from other players in the market ?
Loyola College B.Com Nov 2010 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
FIFTH SEMESTER – NOVEMBER 2010
CO 5503 – MARKETING MANAGEMENT
Date : 09-11-10 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
ANSWER ALL THE QUESTIONS (10×2=20Marks)
GIVE THE MEANING OF THE FOLLOWING TERMS.
- Demarketing.
- Perfect Market.
- 4 Tools of sales promotion.
- Personal Selling.
- Penetration Pricing.
- Integrative approach in marketing.
- Speciality Goods.
- Bullion Market.
- Branding.
- Product Diversification.
PART – B
ANSWER ANY FIVE OF THE QUESTIONS (5×8=40Marks)
- Briefly discuss the importance of Marketing.
- What are the steps in segmenting a market?
- Give the reasons for the failure of a product.
- What are the objectives of pricing?
- What are the steps in developing a new product?
- What are the external factors influencing the marketing environment?
- State any five limitations of sales promotion.
- What are the advantages of Branding?
PART – C
ANSWER ANY TWO OF THE QUESTIONS (2×20=40Marks)
- What are the functions of Marketing? Discuss in detail.
- What is PLC? Discuss with a diagrammatic representation of the same.
- Comment on any Two:
- Channel conflict b) Product levels and Product lines c) Communication process.
Loyola College B.Com April 2012 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
FIFTH SEMESTER – APRIL 2012
CO 5503 – MARKETING MANAGEMENT
Date : 03-05-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer ALL Questions: (10 x 2 = 20 Marks)
- Define Marketing.
- Explain production concept.
- What are rational and emotional motives?
- What is product positioning?
- Mention any two uses of packaging.
- What are industrial good?
- What is skimming pricing?
- What is optimum inventory in product distribution?
- Define advertisement.
- What is sales promotion?
PART – B
Answer any FIVE Questions: ( 5 x 8 = 40 Marks )
- Discuss the concept of Marketing Mix.
- Explain the characteristics of the stages in product life cycle.
- Discuss the factors that influence pricing.
- Explain the different methods of fixing an advertisement budget.
- Distinguish between advertisement and sales promotion
- What are the different methods of sales promotion?
- Comment on the evolution of the Marketing concept.
- Discuss some initiatives on Corporate Social Responsibility by Indian companies
PART – C
Answer any TWO Questions: (2 x 20 = 40 Marks)
- What are the various methods of market segmentation?
- Describe the methods of pricing.
- What are the pros and cons of various medias used in advertisements?
Loyola College B.Com Nov 2012 Marketing Management Question Paper PDF Download
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
B.Com. DEGREE EXAMINATION – COMMERCE
FIFTH SEMESTER – NOVEMBER 2012
CO 5503 – MARKETING MANAGEMENT
Date : 08/11/2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
Answer ALL questions: (10 x 2 = 20 marks)
- Define Marketing.
- What is ‘Consumer Market’?
- What is ‘Adoption Process’?
- What do you understand by Product Mix?
- What is ‘Odd Pricing’?
- What is ‘Franchising’?
- Write a short note on ‘Marketing Communication’.
- Distinguish between ‘advertising’ and ‘salesmanship’.
- What is ‘Competitor Analysis’?
- What is “Socially responsible marketing”?
PART –B
Answer any FIVE questions: (5 x 8 = 40 marks)
- Write a note on global Market Environment.
- Explain the four elements of marketing mix.
- What are the features of product Life Cycle?
- Explain the role of packaging as a silent salesman.
- What are the objectives of pricing?
- Explain the services rendered by the retailers.
- State briefly the functions of marketing management.
- What qualities should be possessed by a good advertisement copy?
PART – C
Answer any TWO questions: (2 x 20 = 40 marks)
- Explain the steps involved in developing an effective communication campaign.
- What are the factors to be considered for pricing the product? Describe using examples.
- Describe the various types of Market Segmentation.
