LOYOLA COLLEGE (AUTONOMOUS), CHENNAI –600 034

B.Com, DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2004

CO 6603/C 603 – RETAIL MARKETING

14.04.2004                                                                                                           Max:100 marks

1.00 – 4.00

SECTION – A

 

Answer ALL questions                                                                                (10 ´ 2 = 20 marks)

 

1. What is Scrambled merchandising?
2. What is intertype competition in retailing?
3. State the 3 most important factors which have led to Globalization of Retailing.
4. Who is a category specialist?
5. What is a home improvement centre.
6. Who is an Off-Price Retailer?
7. What is a Hyper – market?
8. What is electronic retailing?
9. What is catalog retailing?
10. What when does the customer’s buying process begin?

 

SECTION – B

 

Answer any FIVE questions                                                                        (5 ´ 8 = 40 marks)

 

11. Write notes on and discuss the issues involved in the following:
12. Conventional supermarket b) Corporate retail chains  c) franchising
13. What are the key factors which contribute to success in electronic retailing?
14. The 3 types of customers decision – making processor in their buying behaviour are:
15. Extended problem solving b) Limited problem solving
16. Habitual decision – making – Explain these 3.
17. Write a detailed note on all the dimensions of the following types of retail locations:
18. Central business district b) Shopping centres
19. What is assortment planning process in the context of merchandise management?
20. Write short notes on:
21. A free-standing site b) Kiosks         c) Mixed use developments
22. Non-traditional locations
23. a) What is a Price mark-down?
24. b) When should a retailer take mark downs?
25. c) What do you understand by size an duration of mark down period?
26. d) Enumerate the methods to liquidate marked- down merchandise.
27. Explain the following customer- service strategies:
28. Customization approach
29. Standardization approach

 

SECTION – C

 

Answer any TWO questions                                                                        (2 ´ 20 = 40 marks)

 

19. What are the stages planning the retail communication program?
20. a) What do you understand by store atmospherics?
21. b) Explain the character and significance of the following in creating good atmospherics
22. Visual communication Lighting      3. Color         4. Music
23. Write notes on the following:
24. a) Manufacturers Brands b) Licensed Brands c) Private Label Brands
25. d) Private Label Options.

 

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             LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

TH 24

SIXTH SEMESTER – APRIL 2006

                                                         CO 6603 – RETAIL MARKETING

(Also equivalent to COM 603)

 

 

Date & Time : 26-04-2006/9.00-12.00         Dept. No.                                                       Max. : 100 Marks

 

 

PART – A

Answer ALL the questions                                                               10 ´ 2 = 20 marks

1. Write short notes on Retailing.
2. What do you  mena by Scrambled merchandising?
3. What is ‘Warehouse club’?
4. Define ‘Shopping bots’.
5. What is Partly plant system?
6. Explain in brief about Generation cohort.
7. What do you mean by Multi attribute attitude model?
8. Which is ‘Saturated trade area’?
9. What is ‘Polygons’?
10. What do you mean by mystery shoppers?

PART – B

Answer any FIVE questions                                                               5 ´ 8 = 40 marks

1. Explain in detail about the types of ownership for retail firms.
2. What is meant by buying decision process and explain its types in detail?
3. What are the legal issues involved in Retail pricing?
4. Why do retailers need to have an integrated marketing communication program?
5. List the best techniques for merchandise presentation and explain them.
6. Write explanatory notes on the following:
   a) categories of private brands
   b) What are the trend structures of the retail industry?
7. Discuss in detail about the importance of location and location strategy in retail marketing.
8. How can retailers forecast sales for new store locations?

PART – C

Answer any TWO questions                                                             2 ´ 20 = 40 marks

1. What are stages that customers go through, when welecting retail and purchasing merchandise and explain them in detail.
2. What do you mean by the employee management process?  List and explain the steps involved in such a process.
3. Explain the GAP’s model for improving Retail service quality.

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com.

TH 22

DEGREE EXAMINATION –COMMERCE

SIXTH SEMESTER – APRIL 2007

CO 6603 – RETAIL MARKETING

 

 

Date & Time: 23/04/2007 / 9:00 – 12:00          Dept. No.                                                     Max. : 100 Marks

 

 

 

SECTION-A                                            (10 x 2=20 Marks)

 

Answer ALL of the following in this section:

 

1. What is ‘Point-of-Purchase’?
2. What is ‘Retail Promotion’?
3. What is Odd Pricing?
4. Describe the meaning of ‘Reverse Logistics’.
5. What is ‘Assortment’?
6. How would you explain ‘Outsourcing’ in the context of retailing?
7. What is the important use of Electronic Data Interchange for both retailers and suppliers?
8. Describe the meaning of ‘Impulse Purchases’.
9. What is ‘Relationship Retailing’?
10. Who is a ‘Destination Retailer’?

 

SECTION-B                                               (5 x 8=40 Marks)

 

Answer any FIVE of the following in this section:

 

1. What do you understand by the four different methods available for gathering primary data?
2. Define “Isolated Store”. Enumerate the advantages and limitations of this retail location type.
3. What is retailing? List out and explain its’ special characteristics also.
4. Enumerate the recommendations should web retailers carefully consider?
5. Explain the six-step approach that helps retailers to pay close attention to customer service.
6. “A retail price strategy can be demand, cost and / or competitive in orientation”- comment.
7. What is Direct Marketing? List out its strategic business advantages and also its limitations.
8. Briefly explain any eight important factors that contribute to a retailer image.

 

SECTION-C                                            (2 x 20=40 Marks)

 

Answer any TWO of the following in this section:

 

1. Describe the meaning of different types of retail institutions characterized by ownership. Enumerate also the competitive advantages and limitations associated with Independent retailer and chain retailer.
2. Explain in detail what is your understanding over the following elements of a retail strategy:- (a) Situation analysis (b) Objectives and (c) Identification of Customers
3. Assume that you are a HR Manager working for an upcoming hypermarket in Chennai . What are the personnel activities, your department would carry out in the name of Human resource management process?

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

RO 30

SIXTH SEMESTER – APRIL 2008

CO 6603 – RETAIL MARKETING

 

 

 

Date : 25-04-08                  Dept. No.                                        Max. : 100 Marks

Time : 9:00 – 12:00

 

SECTION – A

Answer ALL questions                                                                     (10×2=20)

1. Who is a retailer?
2. What is a full line discount store?
3. Write the components of retail mix.
4. Explain on line marketing.
5. What is vending machine retailing?
6. Define store loyalty.
7. What is retail image?
8. Define price bundling.
9. Explain ‘extended problem solving’.
10. What are kiosks?

SECTION – B

Answer any FIVE questions                                                                        (5×8=40)

1. What are the functions performed by  a retailer?
2. Enumerate the differences between service retailers and merchandise retailers.
3. Discuss the challenges faced by retailers in India with suitable examples.
4. Mention the various types of locations available for the retail business?
5. Explain the role of Human Resource Management in retail marketing.
6. List out the branding options available for the retailer.
7. How do the retailers price their products?
8. Write a note on: (a) area analysis   (b) retail promotion.

 

SECTION – C

Answer any TWO questions                                                            (2×20=40)

1. Discuss the factors affecting the growth of e-retailing and identify the key to success in electronic trading.
2. Explain the various stages in consumer buying process.
3. Elaborate the steps a retailer should go through to develop a retail strategy.

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

KP 31

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – April 2009

CO 6603 – RETAIL MARKETING

 

 

 

Date & Time: 25/04/2009 / 9:00 – 12:00       Dept. No.                                                       Max. : 100 Marks

 

 

SECTION – A

Answer ALL the questions.                                                                                    (10×2=20)

 

1. What is ‘retail business’?
2. Give the meaning of merchandise management.
3. Mention any two benefits of online retailing.
4. Who form the ‘reference group’?
5. What is an ‘impulse purchase’?
6. State any four popular retail business outlets in Chennai.
7. What is a ‘Merchandise Kiosk’?
8. State the meaning of a ‘service gap’.
9. Who is a mystery shopper?
10. Distinguish between brand loyalty and story loyalty.

 

 

SECTION – B

Answer any FIVE questions.                                                                                                    (5×8=40)

 

11. Explain the various types of retailers.
12. What are the factors essential for building store loyalty among customers?
13. Discuss the different stages in buying decision process.
14. Discuss the uses of technology in the growth of retailing.
15. Enumerate the factors that influence retailer’s choice of location.
16. How can visual merchandising be used to influence customer behaviour?
17. Explain the factors that affect retail pricing.
18. Write a note on GAPS model.

 

SECTION – C

Answer any TWO questions.                                                                                    (2×20=40)

 

19. What are the challenges faced by retailers in India? Suggest measures to overcome them.
20. How do customers assess the quality of service in a retail organization? Highlight the characteristics of retail organizations offering good service quality.
21. Explain in detail the pricing strategies available for a retailer.

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2011

CO 6603 – RETAIL MARKETING

 

 

 

Date : 11-04-2011              Dept. No.                                                    Max. : 100 Marks

Time : 1:00 – 4:00

 

SECTION – A

ANSWER ALL THE QUESTIONS                                                                                      (10×2=20)

 

1. What is retail marketing?
2. State the meaning of a ‘service gap’?
3. What is franchising?
4. How do consumers benefit from ‘malls’?
5. State the various types of retailers?
6. What is a solitary site?
7. Explain brand loyalty?
8. What is service recovery?
9. Explain data mining?
10. What is kiosk marketing?

SECTION B

ANSWER ANY FIVE QUESTIONS                                                                                      (5×8=40)

11. Explain the factors that influence pricing?
12. What are the issues connected with retail location strategies?
13. Explain the various types of retailers?
14. Forsee the future trends of IT in the retail sector?
15. List out the characteristics of service quality?
16. What are the problems of organized retailing in India?
17. Explain the different pricing policies?
18. Explain the various factors to be considered for actual selection of the site location?

 

SECTION-C

ANSWER ANY TWO QUESTIONS                                                                                  (2×20=40)

19. Explain the factors which illustrate the growing importance of the retail sector?
20. Highlight the characteristics of retail organizations offered good service quality?
21. Discuss in detail about the various key areas in merchandise management?

 

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LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

B.Com. DEGREE EXAMINATION – COMMERCE

SIXTH SEMESTER – APRIL 2012

CO 6603 – RETAIL MARKETING

 

 

 

Date : 23-04-2012              Dept. No.                                        Max. : 100 Marks

Time : 1:00 – 4:00

 

PART- A

ANSWER ALL THE QUESTIONS:                                                                     (10×2=20 marks)

 

1. Define retailing.
2. What is non-store retailing?
3. What is Merchandise Management?
4. Bring out the significance of everyday low pricing.
5.  Explain brand loyalty.
6. List any three characteristics of service quality.
7. What is visual merchandising?
8. Identify the three retail zones in a given market area.
9. What is a shopping mall?
10. List out the advantages of store layout.

 

PART-B

ANSWER ANY FIVE QUESTIONS:                                                                     (5×8=40 marks)

 

1. What are the different types of site selection available to a retailer?
2. List the critical factors affecting retail price.
3.  Explain the skills and profile of a merchandiser.
4. What are the problems of organized retailing in India?
5. Explain the growing importance of retailing in Indian Markets.
6. Explain the term “Service- Product concept”.
7.  Discuss the essentials of good retail branding.
8. Explain the different pricing policies.

               PART-C

ANSWER ANY TWO QUESTIONS:                                                                   (2×20=40 marks)

 

1.  Explain in detail the different types of retailers.
2. Discuss the three main spatial patterns which describe the retail location.
3. Highlight the characteristics of retail organizations offering good service quality?

 

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